Solomon Ifeoluwa Adeeso
Port Harcourt
Summary
Sales and marketing leader with proven track record in driving business growth and maximizing revenue. Skilled in strategic planning, market analysis, and brand development, with strong focus on team collaboration and achieving results.
Adaptable to changing market conditions and highly reliable in meeting organizational goals. Known for innovative approaches and effective communication, fostering strong client relationships and leading successful campaigns.
Experienced leader with strong background in guiding teams, managing complex projects, and achieving strategic objectives. Excels in developing efficient processes, ensuring high standards, and aligning efforts with organizational goals. Known for collaborative approach and commitment to excellence.
Overview
34
34
years of professional experience
Work History
Head of Sales & Marketing
Adama Beverages Limited
Jimeta Area, Yola
12.2014 - Current
- Analyzed market trends and established an effective sales structure to maximize distribution of ABL's products and services.
- Developed and implemented recruitment plans aimed at increasing sales volume and revenue at the outlet level for the ABL.
- Executed strategic market activation and brand promotion campaigns to enhance brand visibility and drive sales performance.
- Formulated and implemented effective sales and marketing frameworks to enhance operational efficiency.
- Enhanced sales team efficiency by optimizing resource management to overcome operational challenges.
- Cultivated a high-performing, diverse sales team to drive loyalty and success.
- Facilitated the execution of marketing campaigns through cross-functional teamwork, focusing on elevating brand recognition and fostering customer interaction.
- Investigated market trends and consumer behavior to support informed decision-making in product development and marketing initiatives.
- Developed and maintained strong connections with industry stakeholders to drive collaborative initiatives within the beverage sector.
- Analyzed sales data to implement decision-making processes that improved forecasting precision and overall sales effectiveness.
- Provided strategic mentorship to junior sales team members, promoting career advancement and reinforcing alignment with company objectives.
- Executed comprehensive competitive analysis to pinpoint emerging threats and opportunities within beverage market landscape.
- Streamlined marketing operations using CRM systems, improving efficiency in tracking customer interactions and sales leads.
- Increased sales revenue by implementing strategic marketing campaigns and fostering strong client relationships.
- Cultivated an environment of continuous learning within the sales team which supported professional development.
- Expanded into new markets by conducting thorough research on potential clients'' industries resulting in successful entry.
- Led a high-performing sales team to exceed targets through effective coaching, mentoring, and performance management.
- Drove organizational change by reevaluating company structure to better align departments with overall goals.
- Implemented data-driven sales techniques that enabled the team to identify potential leads more effectively and increase conversion rates.
- Enhanced customer loyalty by developing tailored solutions that addressed their unique challenges and promoted long-term success.
- Strengthened brand presence through targeted content creation, social media engagement, and public relations initiatives.
- Collaborated with cross-functional teams to develop innovative products that met customer needs and drove business growth.
- Streamlined internal processes for improved efficiency, reducing overhead costs and increasing profitability.
- Delivered consistent year-over-year growth in both revenue and market share through aggressive sales tactics and targeted marketing efforts.
- Coordinated product launches that generated excitement among customers leading to increased demand for the company''s offerings.
- Optimized communication channels between departments through strategic implementation of CRM systems.
- Optimized marketing strategies by analyzing market trends, competitor activities, and customer feedback to inform decision making.
- Established key partnerships with industry influencers, enhancing brand reputation and generating new business opportunities.
- Developed comprehensive sales plans for product expansion, resulting in higher market penetration and customer satisfaction.
- Analyzed sales and marketing data for improved strategies.
- Established robust sales pipelines by leveraging market data and conducting targeted outreach efforts.
- Cultivated and maintained strategic alliances with key partners and vendors.
- Managed sales promotions and marketing strategies on major social media sites.
- Created and managed social media campaigns to increase brand engagement.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Conducted market research to identify new opportunities and target markets.
- Devised content strategy to effectively engage target audiences.
- Oversaw global marketing campaigns ensuring consistent messaging across all channels while adhering to budget constraints.
- Continually maintained and improved company's reputation and positive image in markets served.
- Coordinated with design and media teams to develop high-quality creative assets.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Compiled and organized assets, including product data sheets and trend reports, to support marketing initiatives and client communications.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Mentored local personnel on best practices and protocols to maximize productivity.
Operations Manager
Gulp Table Water Manufacturing Company Ltd
Benin City
03.2013 - 12.2014
MD-YTK Farm
Rumunduru-Oroigwe, Port Harcourt
02.2006 - 02.2013
Commercial Manager
Nigerian Bottling Company
Jos, Plateau State
06.2004 - 12.2005
- (Coca-Cola Hellenic Bottling Company Limited)
General Manager (Sales & Marketing)
Nigerian Bottling Company Plc
Kaduna & Abuja
07.2002 - 05.2004
Plant Sales & Marketing Manager
Nigerian Bottling Company Plc
Apapa
09.2000 - 05.2002
Marketing Information Services Manager
Nigerian Bottling Company Plc
Ikeja
10.1999 - 08.2000
Area Sales Manager/Regional SSD Coordinator
Nigerian Bottling Company Plc
Port Harcourt
02.1998 - 09.1999
Ag. Sales Manager
Sapanda Industries Limited
Aba
06.1996 - 01.1998
Regional Distribution Coordinator
Nigerian Bottling Company plc
Owerri plant
11.1994 - 01.1996
Distribution Officer
Nigerian Bottling company Plc
Port-Harcourt Plant
08.1993 - 11.1994
P/A To Division Executive (Transport)
Nigerian Bottling Company Plc
Head Office, Oyingbo Ebute-Metta (Lagos)
01.1993 - 05.1993
Transport Officer
Nigeria Bottling Company Plc
Enugu plant
10.1991 - 01.1993
Corps Liaison officer
Kwande L.G.A
Adikpo, Benue state
01.1990 - 01.1991
Senior Clerical officer
TBSMB, Race course
Lagos
01.1983 - 01.1986
Education
Bachelor of Science (B.Sc.) - Sociology and Anthropology
Obafemi Awolowo University
01-1990
Skills
- Data-driven decision making
- CRM management
- Creative direction
- Pricing strategy
- Sales pipeline management
- Channel expansion
- Strategic planning
- Marketing plan development
- Team leadership
- Decision-making
- Relationship building
- Computer proficiency
Timeline
Head of Sales & Marketing
Adama Beverages Limited
12.2014 - Current
Operations Manager
Gulp Table Water Manufacturing Company Ltd
03.2013 - 12.2014
MD-YTK Farm
02.2006 - 02.2013
Commercial Manager
Nigerian Bottling Company
06.2004 - 12.2005
General Manager (Sales & Marketing)
Nigerian Bottling Company Plc
07.2002 - 05.2004
Plant Sales & Marketing Manager
Nigerian Bottling Company Plc
09.2000 - 05.2002
Marketing Information Services Manager
Nigerian Bottling Company Plc
10.1999 - 08.2000
Area Sales Manager/Regional SSD Coordinator
Nigerian Bottling Company Plc
02.1998 - 09.1999
Ag. Sales Manager
Sapanda Industries Limited
06.1996 - 01.1998
Regional Distribution Coordinator
Nigerian Bottling Company plc
11.1994 - 01.1996
Distribution Officer
Nigerian Bottling company Plc
08.1993 - 11.1994
P/A To Division Executive (Transport)
Nigerian Bottling Company Plc
01.1993 - 05.1993
Transport Officer
Nigeria Bottling Company Plc
10.1991 - 01.1993
Corps Liaison officer
Kwande L.G.A
01.1990 - 01.1991
Senior Clerical officer
TBSMB, Race course
01.1983 - 01.1986
Bachelor of Science (B.Sc.) - Sociology and Anthropology
Obafemi Awolowo University
TRAINNING COURSES/ WORSHOPS ATTENDED
- COURSE TITLE: Finance for Business Decision, ORGANIZATION: NBC Training School-Nigeria, YEAR: Sep-04
- COURSE TITLE: Supply Chain Management, ORGANIZATION: Graduate school of Business Administration, University of Witwatersrand, Johannesburg, YEAR: Apr-03
- COURSE TITLE: Foundation in Marketing Place -excellence, ORGANIZATION: Coca-Cola HBC (Targeted Development Project), Belfast, Ireland, YEAR: Aug-02
- COURSE TITLE: Supervising Route Distribution Effectiveness, ORGANIZATION: NBC Training School-Nigeria, YEAR: Oct-01
- COURSE TITLE: Finance for Non-finance manager, ORGANIZATION: Lagos Business School (LBS)Nigeria, YEAR: Jun-01
- COURSE TITLE: Merchandizing Standards & Planned Call-CCBI MIT., ORGANIZATION: Coca-Cola Bottlers, Dublin Ireland, YEAR: May-01
- COURSE TITLE: Performance management, ORGANIZATION: NBC Training School-Nigeria, YEAR: Feb-01
- COURSE TITLE: Basic Sales Training, ORGANIZATION: NBC Training School-Nigeria, YEAR: Jan-01
- COURSE TITLE: Effective Budgeting & Control, ORGANIZATION: NBC Training School-Nigeria, YEAR: Feb-98
- COURSE TITLE: Total Quality Management, ORGANIZATION: ANPAL Associates (Mgt & Org. Development Consultants) PH, Nig., YEAR: Aug-98
- COURSE TITLE: Training The Trainer Workshop, ORGANIZATION: MAC-TAY TACK Training- Lagos-Nigeria, YEAR: Apr-98
- COURSE TITLE: Basic Management Program, ORGANIZATION: NBC Training School-Nigeria, YEAR: Mar-96
- COURSE TITLE: Successful Business Presentation, ORGANIZATION: MAC-TAY TACK Training- Lagos-Nigeria, YEAR: Dec-95
- COURSE TITLE: Manpower Development/ Improvement course, ORGANIZATION: MACJACOBS Management consultants, Lagos, YEAR: Mar-84
World Class Market Execution
- Coca-Cola Market Impact Team Member (1999 10th FIFA Youth Championship)
- Coca-Cola Project Manager (Sponsor-2003- 8TH All African Games (COJA)).
- Coca-Cola Project Manager (Sponsor-2003- Commonwealth Head of Government Meeting(CHOGOM)
- Best Sales & Marketing Manager (NIGERIA) of the year-2002-Andrew A. David National Award.
- Incentive trip winner: Harare, Zimbabwe and Bamako, Mali to watch games live as the best Sales & Marketing Manager
Reading & playing Tenis.
Reading
Playing Table Tenis