SOLOMON AYOUNG
Bolgatanga
Summary
Experienced and effective Regional Sales Manager bringing valuable industry experience and a passion for management. Results oriented with proven track record of improving the market position of a company and maximizing opportunities for financial growth. Adept in analytical thinking, strategic planning, leadership, and building strong relationships with business partners. Committed to creating an environment that is conducive to achieving increased sales and customer satisfaction. With over 10 years of experience in various retail settings with a history of notable success.
Overview
21
21
years of professional experience
1
1
Certification
Work History
Regional Sales Manager
Accra Brewery Plc (Subsidiary of AB-InBev)
Accra
07.2016 - Current
- Developed and implemented a sales strategy that resulted in a 19% increase in regional sales within one year
- Led a team of regional sales representatives to exceed their revenue targets by 12% in 2022
- Utilized sales techniques and strategies to build customer relationships and close sales, resulting in a 19% increase in sales
- Developed and implemented a regional sales strategy that increased market share by 7%
- Developed and managed a regional marketing campaign that increased sales for the Northern territory
- Recruited and managed a team of Distributors that achieved all sales targets month on month
- Monitored competitor activities and position in the market and adjusted plans accordingly to stay in the lead
- Identified and developed new market opportunities
- Analyzed regional sales data to identify key trends and insights that drove decision-making and strategic planning
- Developed and implemented a comprehensive sales strategy that increased regional profits every financial year
- Managed all company assets and personnel in the Northern sales region.
Business Development Representative
Accra Brewery Plc (Subsidiary of AB-InBev)
Accra
04.2006 - 07.2010
- Implemented a business development strategy that resulted in an increase in market share
- Developed and managed partnerships with vendors and suppliers, resulting in improved customer service and cost savings
- Analyzed sales data and trends to identify new growth opportunities and optimize sales performance
- Developed and implemented an effective sales strategy that increased sales in the assigned territories
- Generated new leads and opportunities through networking, cold-calling, and other sales and marketing techniques
- Established and maintained relationships with key stakeholders in the assigned region, resulting in increased customer loyalty
- Identified and leveraged opportunities to cross-sell and up-sell, resulting in an increase in revenue from existing customers
- Identified and addressed customer challenges to ensure customer satisfaction and retention
- Collaborated with cross-functional teams to ensure effective execution of sales initiatives
- Negotiated complex deals with customers that resulted in mutually beneficial outcomes.
Sales Analyst
Guinness Ghana Breweries Plc (Subsidiary of Diageo)
Kumasi
06.2004 - 06.2006
- Collected and analyzed sales-related data
- Developed and maintained meaningful and accurate management reporting and analysis on primary and secondary sales volume for the brand categories
- Monitored and evaluated brand performance against targets
- Prepared reports on sales volumes on a daily, monthly, quarterly, and year-to-date basis, offering insights as appropriate
- Provided analytical sales reports to include sales forecasts, incentive reports, sales trending, and other reports to maximize sales output.
National Service
Ghana Breweries Ltd.
Kumasi
10.2003 - 07.2004
- Processed customer orders and returns, ensuring customer satisfaction and timely delivery
- Handled customer inquiries and complaints in a professional and timely manner, resulting in high customer satisfaction scores
- Implemented a customer feedback system to improve customer service
- Implemented promotional campaigns to increase customer engagement
- Initiated and implemented a customer onboarding process that reduced onboarding time.
Education
Master of Science - Supply Chain Management
Ghana Institute of Management And Public Administration
Accra -Ghana09-2025
Bachelor of Science - Business Administration
Ghana Institute of Management And Public Administr
Accra - Ghana07-2023
Bachelor of Arts - Management Studies
University of Cape Coast
Cape Coast - Ghana07.2014
Higher National Diploma (HND) - Marketing
Sunyani Technical University
Sunyani -Ghana10.2003
Skills
- Conflict Resolution
- Computer Skills
- Budget Management
- Market and competitive analysis
- Distribution channel management
- Business growth management
- Presentations and public speaking
- Analytical Thinking
- Forecasting skills
- Client Account Management
- Staff Management
- Sales Coaching
Certification
- White Belt (2022)
- Negotiations Training (2021)
Accomplishments
- Best Sales Manager (C23) 2023. Accra Brewery Plc
- Best Sales Region ( Northern Team) - 2023 . Accra Brewery Plc
Languages
Twi
First Language
English
Proficient (C2)
C2
Hausa
Advanced (C1)
C1
References
References available upon request.
Timeline
Regional Sales Manager
Accra Brewery Plc (Subsidiary of AB-InBev)
07.2016 - Current
Business Development Representative
Accra Brewery Plc (Subsidiary of AB-InBev)
04.2006 - 07.2010
Sales Analyst
Guinness Ghana Breweries Plc (Subsidiary of Diageo)
06.2004 - 06.2006
National Service
Ghana Breweries Ltd.
10.2003 - 07.2004
- White Belt (2022)
- Negotiations Training (2021)
Master of Science - Supply Chain Management
Ghana Institute of Management And Public Administration
Bachelor of Science - Business Administration
Ghana Institute of Management And Public Administr
Bachelor of Arts - Management Studies
University of Cape Coast
Higher National Diploma (HND) - Marketing
Sunyani Technical University
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