High-impact hospitality development and asset management executive with 15+ years of experience driving global portfolio expansion, investment strategy, and asset value creation across luxury and lifestyle segments. Recognized for leading complex, multi-asset development initiatives from acquisition and feasibility through to operational launch, consistently delivering measurable growth, enhanced asset performance, and long-term value creation. Proven track record managing €20M+ revenue-generating assets and €13M+ P&L portfolios, while executing strategic repositioning and operational transformation initiatives that improve profitability and market positioning. Trusted advisor to C-suite leadership, institutional investors, and ownership groups, with a strong ability to structure high-value opportunities, influence stakeholder decisions, and align cross-functional execution across international markets. Combines financial acumen, development expertise, and operational leadership to deliver scalable growth, optimize capital deployment, and drive performance across fast-paced, high-stakes hospitality environments.
Overview
17
17
years of professional experience
Work History
HEAD OF DEVELOPMENT
Sircle Collection
Barcelona
09.2025 - Current
Reporting to CEO and CFO, leading portfolio growth strategy and development execution across lifestyle and luxury hospitality assets.
Spearhead identification and execution of hotel and mixed-use development opportunities, aligning investments with long-term portfolio expansion goals.
Lead full life-cycle development including feasibility, acquisitions, financial modeling, CAPEX planning, and delivery through opening.
Structure and maintain relationships with investors, owners, and strategic partners, supporting deal origination and execution.
Direct cross-functional teams across design, finance, and operations, ensuring brand alignment, cost control, and timely delivery.
Conduct market intelligence and investment analysis, informing strategic decisions and optimizing asset positioning.
GENERAL MANAGER
Time Out Market
Barcelona
02.2024 - 03.2025
Full P&L ownership of flagship hospitality asset with €13M budget and €20M+ annual revenue.
Led successful launch and scale-up, achieving strong commercial performance and market positioning.
Directed a 40+ person team, driving operational excellence, accountability, and service quality.
HEAD OF DEVELOPMENT, Sircle Collection, 2025-09-01, CURRENT, Barcelona, Spain, Spearhead identification and execution of hotel and mixed-use development opportunities, aligning investments with long-term portfolio expansion goals., Lead full life-cycle development including feasibility, acquisitions, financial modeling, CAPEX planning, and delivery through opening., Structure and maintain relationships with investors, owners, and strategic partners, supporting deal origination and execution., Direct cross-functional teams across design, finance, and operations, ensuring brand alignment, cost control, and timely delivery., Conduct market intelligence and investment analysis, informing strategic decisions and optimizing asset positioning.
GENERAL MANAGER, Time Out Market, 2024-02-01, 2025-03-01, Barcelona, Spain, Led successful launch and scale-up, achieving strong commercial performance and market positioning., Directed a 40+ person team, driving operational excellence, accountability, and service quality., Implemented revenue growth strategies and cost optimization initiatives, improving profitability margins., Negotiated and managed 17 vendor partnerships, strengthening commercial mix and customer experience., Monitored financial performance and executed data-driven improvements, sustaining revenue growth and operational efficiency.
PRODUCT & DESIGN MANAGER, Hotel Investment Partners, 2020-01-01, 2023-12-01, Barcelona, Spain, Directed full development life-cycle, ensuring alignment with brand standards, operator requirements, and investment objectives., Managed multiple concurrent projects, maintaining strict control over CAPEX budgets and delivery timelines., Presented design strategies and investment rationale to stakeholders, securing buy-in and executive approvals., Integrated operational insights into design processes to enhance asset performance and guest experience., Ensured consistent delivery of high-quality, brand-compliant projects across diverse hospitality portfolios.
OPERATIONS DIRECTOR, TDI Advisors, 2015-01-01, 2020-01-01, Madrid, Spain, Led repositioning of under-performing assets, enhancing financial performance and sale readiness., Advised stakeholders on investment strategy, operational improvements, and portfolio optimization., Managed interim operations of assets, stabilizing performance and improving efficiency., Delivered strategic recommendations that drove measurable improvements in asset performance and returns., Developed and executed 5-year strategic business plans, improving asset profitability and long-term value.
SENIOR CONSULTANT (HOSPITALITY), Deloitte, 2011-03-01, 2014-12-01, Barcelona, Spain, Advised hospitality clients on strategy and operations, delivering solutions that improved profitability and efficiency., Led multi-client projects, conducted financial analyses, and mentored junior consultants to ensure high-quality outcomes., Developed and implemented solutions addressing complex business challenges across multiple client engagements., Conducted financial and operational analysis to support data-driven decision-making., Contributed to high-impact consulting projects, supporting client growth and transformation initiatives.
CONSULTANT, Magma Turismo, 2009-08-01, 2011-03-01, Barcelona, Spain, Supported hospitality clients with business analysis, operational assessments, and strategy recommendations., Collaborated across teams to identify performance improvements and growth opportunities., Conducted data modeling and operational assessments to improve performance., Developed client presentations and recommendations for process improvements., Collaborated with cross-functional teams to deliver project outcomes.
Selected Professional Highlights
€50M+ capital raised for luxury hospitality expansion.
Portfolio profitability improvement: 18% increase across multi-asset properties.
Revenue growth leadership: 22% average YoY increase.
Operational efficiency: Reduced inefficiencies by 12% while enhancing guest experience.
Team leadership: Mentored high-performing teams, increasing retention by 30%.
Strategic project delivery: Managed €120M+ development projects on time and budget.
Head of Business Development at Malaysian Research Accelerator for Technology & Innovation (MRANTI)Head of Business Development at Malaysian Research Accelerator for Technology & Innovation (MRANTI)