Simbiat Ayoola

• Oversaw workforce management planning, volume predictions and capacity planning.
• Managed employee-related issues encompassing labor, turnover and diversity.
• Procured contracting arrangements with sub-contractors and service providers.
• Oversaw staff and sub-contractor performance review assessments.
• Allocated resources to planned programs according to business objectives.
• Promoted use of multichannel communication strategies, automated chat and social messaging.
• Provided leadership for continual management and employee training initiatives.
• Boosted team member productivity by enhancing performance monitoring and instituting motivational approaches.
• Optimized costs to contribute to productivity, cost development and proficiency of central fulfillment operations.
• Prepared documents for internal and external audits.
• Interacted well with customers to build connections and nurture relationships.
• Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
• Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
• Reduced financial inconsistencies while assessing and verifying billing invoices and expense reports.
• Trained and guided team members to maintain high productivity and performance metrics.
• Scheduled employees for shifts, taking into account customer traffic and employee strengths.
• Managed purchasing, sales, marketing and customer account operations efficiently.
• Reduced budgetary expenditures by effectively negotiating contracts for more advantageous terms.
• Monitored daily cash discrepancies, inventory shrinkage and drive-off.
• Assisted in recruiting, hiring and training of team members.
• Reported issues to higher management with great detail.
• Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
• Negotiated price and service with customers and vendors to decrease expenses and increase profit.
• Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.

• Worked effectively in fast-paced environments.
• Applied effective time management techniques to meet tight deadlines.
• Demonstrated a high level of initiative and creativity while tackling difficult tasks.
• Proven ability to develop and implement creative solutions to complex problems.
• Paid attention to detail while completing assignments.
• Demonstrated strong organizational and time management skills while managing multiple projects.
• Proved successful working within tight deadlines and a fast-paced environment.
• Worked flexible hours across night, weekend and holiday shifts.
• Proven ability to learn quickly and adapt to new situations.
• Managed time efficiently in order to complete all tasks within deadlines.

• Optimized content with key search terms to drive traffic and online visibility.
• Oversaw editorial calendars and content schedules to deliver production results and relevant information on time.
• Evaluated and enhanced content by integrating information derived from BuzzSumo and Feedly research tools.
• Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
• Completed thorough research into assigned topics.
• Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
• Formatted content to adhere to industry-specific style guides.
• Developed content for variety of topics, ranging from technical to lifestyle, for multiple websites.
• Repurposed and optimized existing content for use in different mediums.
• Monitored competitor content to identify areas for improvement in client campaigns.
• Crafted SEO-friendly content for websites and blog posts to increase organic traffic.
• Developed content for press releases and newsletters to promote products and services.
• Performed keyword research to optimize content for SEO.
• Conducted interviews with subject matter experts to generate topics.
• Authored and edited original content across diverse media formats.
• Worked with graphics applications such as Canva and Fotor to create visuals for published content.
• Selected relevant images to accompany content for maximum impact.
• Pitched content strategies and managed asset acquisition.
• Posted and promoted articles on social media platforms to engage target audience.

• Added keywords, meta descriptions and alt image tags to increase SEO presence.
• Created concise, eye-catching headlines and copy on entertainment topics.
• Conducted extensive internet research to provide facts and statistics for articles and blogs.
• Used Microsoft Word, Google Docs and SharePoint to store and share created documents.
• Proofread and edited posts to prepare for publication.
• Researched industry-related topics by performing interviews and combing online sources.
• Conducted simple keyword research and used SEO guidelines to increase web traffic.
• Strengthened content by thoroughly editing and proofreading content prior to submission.
• Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
• Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
• Completed thorough research into assigned topics.
• Crafted SEO-friendly content for websites and blog posts to increase organic traffic.

• Reviewed articles for grammar, spelling, punctuation, syntax, accuracy, and compliance with quality standards.
• Prepared, rewrote, and edited pieces to improve readability and impact.
• Checked reference sources to verify dates, facts and statistics.
• Adhered to Associated Press and internal style guidelines, educating staff on standards.
• Researched topics to create accurate and engaging content.
• Acquired in-depth knowledge of content areas to provide effective edits.
• Drove accuracy of content through careful proofreading and fact-checking.
• Suggested improvements to content to enhance quality and accuracy.
• Provided concise and constructive editorial feedback to writers to improve article and story writing.

• Completed thorough research into assigned topics.
• Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
• Organized material to research and complete writing tasks.
• Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
• Selected relevant images to accompany content for maximum impact.
• Pitched content strategies and managed asset acquisition.
• Posted and promoted articles on social media platforms to engage target audience.
• Researched and wrote original content for case studies, emails and newsletters.
• Provided writing support for various projects and departments.
• Wrote compelling, succinct, clear news scripts under tight deadlines.
• Wrote and edited communications within assigned beat areas.
• Collaborated with team members on topic ideation to determine key buyer personas and goals.
• Brainstormed ideas to create useful content for clients.
• Followed company policies and editorial guidelines to craft thorough, well-written content.
• Produced original, creative content for promotional advertisements and marketing materials.
• Developed and pitched story ideas to editors.
• Chose cover photography or artwork, selected fonts and arranged designs to attract target readership.

• Conducted regular content audits to identify gaps and redundancies of content.
• Managed content distribution to online channels and social media platforms.
• Conducted research and collaborated with subject matter experts to develop accurate content.
• Developed and managed content calendar to meet deadlines and engagement goals.
• Developed strategies to optimize website content for search engine visibility.
• Edited and proofread content for accuracy and readability.
• Directed content of website by gathering information and integrating data from other departments.
• Utilized analytics and site metrics to determine areas of improvement.
• Used content management system to analyze user engagement and website traffic metrics.
• Approved, reviewed and edited content flowing to website.
• Monitored website analytics and metrics to track content performance and identify areas of improvement.
• Maintained content marketing calendar to schedule creation and delivery deadlines.
• Curated content across social media platforms, leveraging algorithm strategies to increase engagement.
• Assisted in creating and implementing user-friendly and SEO-driven content guidelines.
• Developed performance metrics to benchmark websites.
• Coordinated with developers and designers to confirm websites are user-friendly, visually appealing and optimized for SEO.
• Utilized SEO techniques to optimize website content, improve search engine rankings, and increase traffic.
• Conceptualized, planned and executed original designs for wide range of website properties.

• Helped customers navigate choices between services with support for questions such as terms, pricing, and availability.
• Produced remarkable sales and enhanced numbers by managing complete lifecycle from networking through ongoing account servicing.
• Interacted with problematic accounts, helping to build lasting rapport and boosting revenue opportunities.
• Demonstrated products and specific features at customer locations and special events.
• Branded products through effective salesmanship and maintained long-term relationships with clients.
• Promoted high level of customer satisfaction using strong relationship-building skills, consistent follow-up and prompt issue resolution.
• Prepared and demonstrated product features and benefits to address specific customer wants and needs.
• Monitored weekly sales to write reports for senior leadership and streamline operational processes.
• Researched potential clients and markets to prepare for appointments.
• Contacted customers and prospects to generate new business to achieve company growth goals.
• Connected customers with services based on individual needs and vendor capabilities.
• Assisted clients throughout sales process and provided after-sales support to assess satisfaction and resolve problems.
• Serviced existing accounts on regular basis to maximize revenue.
• Pursued existing and potential customers by phone, email and text message to generate leads and close sales.

• Worked with senior editors to assist with story development and research.
• Reviewed and edited stories by marking errors and presenting to writers.
• Edited written stories and fact-checked submissions by reviewing sources.
• Wrote and created content for various topics and mediums.
• Drove accuracy of content through careful proofreading and fact-checking.
• Edited and reviewed content for grammar, spelling and punctuation.
• Co-produced live studio news with station presenters.
• Recorded and transcribed live news to be presented on-air.

• Elected to Public Relations Officer for Economics Department in 2013.

West African Secondary School Leaving Certificate

• Member of Rotary Club