Summary

Overview

Work History

Education

Skills

Accomplishments

Hobbies and Interests

Shailendra Singh

Timeline

SHAILENDRA SINGH

Lucknow

Summary

12 years’ experience in business development in emerging economies.Strong background in sales and distribution, formulating go-to-market strategies in collaboration with research and marketing teams. Experienced in formulating profitable pricing and sizing strategies for multiple product portfolios. Displayed strong leadership and relationship building with channel stakeholders to create successful teams. Data driven, possess strong analytical skills and Demonstrated success in optimizing business performance, profitability, and customer satisfaction.Seeking a challenging role to leverage my skills and expertise in delivering exceptional results and fostering growth in a dynamic organization.

Overview

years of professional experience

Work History

General Manager- TG Arla ( Dairy Bussiness)

Multipro Consumer Products Limited-Tolaram Group

05.2025 - Current

Responsible for USD 80Mn , Topline
Have been Assigned Responsbilities to increase The depth and Width of Products s and Launch New Products in Dairy Bussiness

General Manager- Oral Care & Home care

Multipro Consumer Products Limited-Tolaram Group

04.2023 - 04.2025

Leading a team of 450 employees, overseeing all aspects of operations, including staffing, training, scheduling, and performance evaluations, resulting in 30 % increase in NND , 10% increase in Market Share.
Developed and implemented strategic business plans to drive revenue growth, resulting in a 15% increase in annual sales.
Streamlined inventory management processes, reducing costs by 10% and improving overall efficiency.
Fostered a positive work environment by promoting open communication and teamwork, resulting in a 25% decrease in employee turnover rate.
Initiated Market research to Find out possibilities for Increasing the Product Portfolio for Colgate.
Growing Toilet Cleaner Category By Inducing Trails In form of Sachets and Becoming Market Leader in Category, growing Market share to 55% from 41%
Maitained 90% Marketshare in Bleach Category by growing NND from 56% to 61% ,Which became Barier to New Entrants in Category in 2024.

Product Head -Cereals & Snacks

Multipro Consumer Products Limited-Tolaram Group

NIGERIA

06.2020 - 04.2023

Repositioned brand by Sampling Traders and Consumers and Giving Them Experience of Product format, Shape and Taste thus building equity with an IMC - Integrated marketing campaign supported by marketing team.
Increased brand reach and offering to Consumers with new Flavour launch.
Adjusted the Pricing as Per devaluation in Country and also Increased ASP for the Product without losing Volume and improved gross profit margin by 10 percent.
Decided to leave 50 Naira Price Point and Move to Next Stable Price Point Naira 100 with More Offering To Consumer to gain More Stomach Share and Better Gross Profit.
Increased Awareness by 10% points, MunchIT saw highest Increase in TOMA and SPONT among all the Branded Snacks in 2021.
Executed national sampling campaign for 2m young adults to establish brand experience.
Optimized the portfolio by streamlining the sizing and pricing of Star SKUs, new variants and discontinuing the non-performing SKUs.
Made strategic deals with regional trade to gain share from competition with regular competitor surveillance.
Liaised with factories for quarterly production planning updates and co-ordinated with product development teams to enhance product quality based on consumer research data.
Grew sales by 300% in year 2020-2022.

National sales manager-Oil Bussiness

Multipro Consumer Products Limited-Tolaram Group

NIGERIA

09.2017 - 06.2020

Developing and implementing sales strategies for increase of market share and profitability on sustainable basis in line with Annual Operating Plan (AOP), responsible for formulating & Managing ATL/ BTL budget aligned with organizational growth and market share Objectives.
Increased the premiumness by 15% on all SKUs over competition brands without loosing market share and improved gross profit margin by 11% with stronger investment in marketing.
Successfully Launched Two New Sku’s Which Helped in gaining Market Share In Line with Brand strategy.
Optimized the portfolio by streamlining the sizing and pricing of Star SKUs, Added New Sizes as Per The Usage in Category.
Planned Team Size, Hiring and Coaching direct Sales team to establish coverage, distribution and Display objectives to meet sales targets.
Build and lead a 1st team in Company Where All ASM’s Were Local Talent and They Grew Business with 30% 2018-2020, Grew Market Share by 15% in branded Oil Category in Span of two years Thus Becoming No.1 Player in Branded Oil Category.

Branch Manger

Multipro Consumer Products Limited-Tolaram Group

ANAMBRA,IMO & DELTA- BENIN & KOGI

05.2015 - 08.2017

Responsible for Sales and Distribution of total brand portfolio – Indomie Instant Noodles, Kellogg’s Cereals, Dano Milk (Arla), Pringles, Minimie Snacks, Power Oil, Hypo Bleach, Power Pasta Spaghetti.
Increased revenue by 48% with increase in depth and width of distribution and increasing distributor investment.
Achieved savings of USD 2.4m p.a. by achieving operational efficiencies and increasing direct loading by 32%.
Enhanced customer relationship with, in-store merchandising, improving stock delivery lead times and customer loyalty programs.
Managed a team of 300 sales resources , 80 fleet resources, 45-Delivery Trucks, and 48 Loaders Team.
Monitored training and development and designed modules for sales team, and Other departments to enhance their job acumen.
Liaised with Marketing department for planning, budgeting and executing BTL campaigns collaboratively.
Understanding of Nielsen and Kantar reports on brand health and retail audits.
Started Sunday Training Programs for Team, Where They Can learn basics Skill in excel, Power Point and Data Analytics.

Area Sales Manager

Multipro Consumer Products Limited-Tolaram Group

KWARA , OSUN & ONDO

05.2013 - 05.2015

Established and nurtured business relationships with current and prospective customers in the assigned territory / market segment to generate new business for the organization Products / services.
Maintained healthy relationships with distributors and Devised Strategies with them to meet their targets.
Establishing Relation with wholesalers and Sub-Distributor to achieve secondary Sales Targets.
Doubled The Sales for Kwara State in 2013 for All the Products.
Successfully Launched Two New Products Minimie Chichin and Power Oil in Assigned Territories.

Education

Masters - Sales & Distribution and Operations

ICFAI Business School (IBS)

PUNE, INDIA

03.2013

B.Tech - Mechanical Engineering

IVSIT -UPTU

MATHURA, INDIA

04.2011

Schooling - Higher Secondary

City Monterssori School

LUCKNOW, INDIA

03.2007

Skills

GTM strategy
A&P Planning
Pricing Strategy
Competitive Analysis
Team development
Strategic planning
Problem-solving

Team coaching
P&L Management
Microsoft Excel
Microsoft PowerPoint
Microsoft Word
Power BI

Accomplishments

Positioning and strengthening 'Power Oil', 'MunchIT', 'GoGrains', 'Colgate', 'Hypo' & 'Indomie' brand in Nigeria.
Digitized all distributors/supplies and sales with MCPL APP.
Achieved topline of $120 Million & No.1 position and sustained (P.oil). MS – 30% by CAGR of 30% for 3 years.
Grew a new snack business to $20 Million in 2 years.
Revived profitability during economic turmoil (Naira devalued & demonetization).
Enhanced sales volume in 6 months with topline growth of 28% and sustained (Colgate). MS – 9% to 12% and NND of 18%-25%.
Enhanced sales 225% in 2 years with top line of $60 Million and sustained with operational efficiency and distribution excellence.
Grown, coached and nurtured local talents to grow in different geographies and different businesses to focus on diversity and sustainability in organization.
Green Belt from Benchmark Six Sigma in 2023.

Hobbies and Interests

Exploring distant lands
Feeling the music
Cricket
Spending time with people