OLUWASEUN ADEOSUN
Summary
STRATEGIC MARKETER Results-driven and accomplished Marketing Manager with 10+ years’ experience in streamlining operational processes, and validating technology prototype. Adept at establishing roadmap for clients’ growth journey, exploring new business model possibilities, generating new lead across multiple business domains, and deploying strategic marketing, communications, and technology solutions. Demonstrated success in evaluating applications of new tools, managing marketing budgets, engaging online community, enhancing brand awareness and positioning, and leading branding and content strategies.
Overview
15
15
years of professional experience
5
5
years of post-secondary education
Work History
Freelance Marketer / Coordinating Member & Marketing Support
04.2019 - Current
- Blockchain Nigeria User Group (DAO): Largest Community of Blockchain professionals in Nigeria
- Contribute to group engagement and coordination with relevant government agencies and regulators
- Developed a 3-month marketing plan for top 100 marketcap Web3 project as final project for
- Web3 Marketing course by Third Academy subsidiary of Hype marketing agency
- Lead development and execution of marketing strategies
- Participate in educating community members on blockchain concepts, investments and platforms
- Successfully planned and executed annual Blockchain Conferences in multiple cities
- Board member Blockchain Industry Coordinating Committee to drive engagement with government agencies on policies impacting the industry
- Developed use case business plan for a blockchain solution application for a capstone project as part of Blockchain Revolution specialisation course.
Head Marketing and Communications
OVH Energy Limited
Lagos
02.2014 - 12.2018
- Leveraged multiple media channels to direct product marketing initiatives, execute corporate awareness drive, and establish robust corporate reputation
- Developed and maintained working relationships with key stakeholders
- Organized regular media parley with top media correspondents to drive distinctive and positive perception via tactical profiling of corporate brand
- Supervised the strategic design, development and deployment of a new corporate brand image
- Leveraged internal communications as strategic performance driver, while introducing initiatives to drive awareness of business activities and elicit positive brand affiliation through employees
- Administered the career, capacity development and progression of team members, supporting growth through hands- on coaching, mentoring and counselling
- OLUWASEUN ADEOSUN Page 2 Led design and execution of digital marketing strategy resulting in increased social media engagement by over 200% in 1st -year and attained number one active brand in the Nigerian petroleum sector
- Planned and managed annual budget for Marketing and Communications of about $2M, while ensuring alignment with strategic business objectives
- Leveraged findings from brand awareness survey to deploy communication tactics that grew brands’ top of mind awareness of the retail brand from 24% to 32% within 2 years
- Developed and deployed cost-effective marketing initiatives for the cooking gas brand which resulted in sales growth of 60% and market share by 9%.
Product Marketing Manager
Oando Marketing Limited
04.2010 - 02.2014
- Identified consumers’ preferences and unfulfilled market needs for effective channelling of marketing efforts and communications through commissioning market research and demographic profiling
- Introduced B2B engagement initiatives in key regions across the country to improve relationship with decision makers and influencers to retain key customers and grow share of wallet
- Augmented brands’ positioning and product profitability by coordinating production of television commercial, planning and implementing exposure strategy on various media channels
- Initiated and oversaw a distributorship program that facilitated in recruiting high value distributors and intensified sales volume through the channel by 57% and gross margin by 58%
- Led planning and implementation of consumer promotions for premium high margin products that led to increasing awareness, profitability, and volume growth by 37%.
Information Technology Business Manager
Oando PLC, Integrated Energy Group
01.2007 - 01.2010
Education
Master of Business Administration -
Cranfield School of Management, Cranfield University
Post Graduate Diploma - Computer Science
University of Lagos
Bachelor of Science - Physics Teacher Education
University of Lagos
01.1991 - 06.1996
Skills
Highlights of Expertiseundefined
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
If you don’t become the ocean you’ll be seasick every day.
Leonard Cohen
Timeline
Freelance Marketer / Coordinating Member & Marketing Support
04.2019 - Current
Head Marketing and Communications
OVH Energy Limited
02.2014 - 12.2018
Product Marketing Manager
Oando Marketing Limited
04.2010 - 02.2014
Information Technology Business Manager
Oando PLC, Integrated Energy Group
01.2007 - 01.2010
Bachelor of Science - Physics Teacher Education
University of Lagos
01.1991 - 06.1996
Master of Business Administration -
Cranfield School of Management, Cranfield University
Post Graduate Diploma - Computer Science
University of Lagos
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