Sanusi Olawale Quadri
Art Director, ui/ux
dubai,LA
Overview
9
9
years of professional experience
Work History
Chief Creative Director
LightInc
Lagos
03.2021 - Current
- Experienced professional with a history of success in leading Integrated Marketing and Creative team, Digital product concept and design, and marketing efforts for global companies and products
- Solid track record of executing marketing strategies to ensure the achievement of exceptional outcomes, most notably at Lightinc; increasing revenue by 420% in under 2 years
- Proven excellence in organizing, devising and recommending robust strategies to resolve complex issues, guaranteeing conversion and complete user satisfaction
- Leading a 15-man creative, content, digital and media team
- Refined content strategy by conceptualizing new content resources, increasing social publishing frequency and engagement and expanding keyword research and backlinking; resulting in 43% increase in website traffic
- Coordinated launch and through-the-line marketing for companies such as, Cocacola, Fidelity Bank,
- Ecobank, Heirs general and life insurance, FAAN, Theplace Restaurant, Dominos Pizza, Debinairs Piza,
- Crunchies fried chicken ltd, Bruhm electronics, Electromart, Jobberman, Brookstone properties, Blue Square properties, etc
- Heirs Insurance Web and App UI design - Art Directions and designs of communication materials
- Direct and organize product and live photo shoots
- Direct and organize Tv Commercials
- Help in coming up with Digital strategies with the digital team - Conceptualizing and developing of both 2D and 3D animation across client portfolio - Develop brand and brand guidelines for clients across board.
Creative Director
BrandEye Media
Lagos
08.2019 - 03.2021
- Led and managed a 12-man creative, UI team and Digital
- Coordinated launch and through-the-line marketing for companies such as, Bayer Pharmaceuticals,
- Lucozade Boost, Ribena, Redbull Energy drink, Crusader sterling pensions, Big Cola Soda, Big Volt Energy drink, Toti Prima, Fanmilk, Bettabet, Zedvance Capital, Purit Beauty Soap, Sniper Aerosol, Gossy Spring
- Water, Safecut, Smile Telecoms, etc
- Resulting in a total of 1Billion combined in Impressions and 30% increase in sales and Conversion
- Coordinating product development, marketing and growth of 5 portfolio products
- Overhauled UI/UX of portfolio product, Toti Prima Lottery; leading to a 70% increase in sign-ups
- Website design and development for Big Bottling Company - Art Directions and designs of communication materials
- Direct and organize product and live photo shoots
- Direct and organize Tv Commercials
- Help in coming up with Digital strategies with the digital team - Conceptualizing and developing of both 2D and 3D animation across client portfolio - Develop brand and brand guidelines for clients across board
- Conceptualize and designed 6 product variations for Carat antiseptic soap
- Conceptualize and designed one of the leading and most popular Spring water in Nigeria Gossy water
- Introduced new marketing strategies, including social campaigns, publishing of customer reviews, affiliate strategies to upsell old customers, webpage SEO optimization and email marketing, leading to 30% increase in new leads
- Collaborated with HR to drive recruitment of 3 staff for new marketing and sales team
- Led creative team to win pitches and Generated 600million Naira revenue in the span of two years for the Agency.
Creative Director
L5Lab
Lagos
04.2016 - 07.2017
- Led and managed a 12-man creative and UI team
- Allocation of tasks and mentoring and training of team members to pivot in their various careers
- Provided design and front-end web development support to sales and marketing teams for L5Lab, BabyBliss,
- Betazoo, Kamdora, and ARFC as well as for office and event branding
- Developed communication materials for Mastercard Wellnes month
- Developed scripts, 45 Video shoots and edits for the Kamdora Fashion Platform
- Created Brand Identity and Led the UI team in developing the Kamdora Style Vitae App
- Led the design team in designing visual assets for the most successful caller ringback tone in Nigeria;
- Tribute to Mandela, with 1m downloads in 24 hrs and 2.7m downloads in total.
Creative Director
Design Couture
Lagos
07.2015 - 08.2016
- Managed 11-member cross-functional (social media, digital marketing, design, sales, CRM team, responsible for creating and executing comprehensive marketing strategies and plans with a primary focus on attaining results while optimizing marketing-spend for clients
- Developed Strategy and marketing communications documents for clients across board
- Generated 200 Million Naira for the business within 2 years - Worked with farmcrowdy on product development, design and launch of the largest agriculture forum in Africa,
- Agricsquare with over 26,000 monthly active users.
Art - Director
D’mastermind Creative Agency
Lagos
04.2014 - 04.2015
- Provided Brand and brand materials for clients such as NTEL, LASWA (Lagos State Water Ways Agency), e.t.c - Developed front-end web UI and UX for Clients such as NTEL - Developed Experiential ideas and execution materials for clients across the board - Developed Product branding and design for Vivaldi Soda Sku such as Cola, Lemon and Orange
- Developed 400 communication materials for clients such as NTEL, Infinix, LASWA, Vivaldi, AIICO Insurance, etc
- Generated 100 million Naira in revenue for the agency.
Design Consultant
OxfordBlue Limited
Lagos
04.2013 - 04.2014
- Provided design and front-end web development support to sales and marketing teams for oXfordblue Limited, as well as office and event branding
- Led and won 10 pitches with the creative team, with over 50 Million Naira generated revenue - Created 5 Communication strategy pitch documents for the Experiential teams, with over 50 Million
- Naira generated revenue
- Designed 30 communication materials in total for Heineken beer, Airtel Telecommunications, Ariel detergent e.t.c
Design Consultant
Midivision LTD
Lagos
09.2011 - 08.2013
- Fashioned brand identity and 10 Episodes of animated motion series for First Bank of Nigeria
- Created 2 Brand Identities, 2 brand guidelines and 12 brand collaterals for the Brand and its sister company (Miditone Limited)
- Created over 70 short videos for Social Media posts
- Created over 200 designs for both social media and prints.
Education
BSc. - Sociology
University of Lagos
APCON | Associate Member, Registered Practitioner of advertising - undefined
freeCodeCamp | Responsive Web Design Certificate — - undefined
Skills
Design; Adobe Suite, CorelDRAW, Vectary, Figma, Sketch, Anima, Marvel Invision, Balsamiq, Cinema 4DMarketing; Branding, Product Marketing, Brand and Corporate Communications, Public Relations, Market Research andStrategyDevelopment; HTML, CSS, WordPressCollaboration & Leadership; Self-motivated, able to prioritize, manage workload and meet critical project deadlinesAbility to build good working relationships Excellent Leadership skills Experience in fast-paced startup and establishedEnvironmentsSOME DESIGN CASE STUDIESSmart Credit Marketing CampaignTAG Brand IdentityHeirs Insurance App UI/UX
Creative thinking
Creative design layouts
Creative problem-solving
Creative mindset
Mastery of Adobe Creative Suite
Adobe Creative Suite proficiency
Adobe Creative Cloud proficiency
Timeline
Chief Creative Director
LightInc
03.2021 - Current
Creative Director
BrandEye Media
08.2019 - 03.2021
Creative Director
L5Lab
04.2016 - 07.2017
Creative Director
Design Couture
07.2015 - 08.2016
Art - Director
D’mastermind Creative Agency
04.2014 - 04.2015
Design Consultant
OxfordBlue Limited
04.2013 - 04.2014
Design Consultant
Midivision LTD
09.2011 - 08.2013
BSc. - Sociology
University of Lagos