SANDEEP SHARMA
Lagos
Summary
Sales leader with over 19 years of international experience in power backup, solar energy, and consumer products. Expertise in driving revenue growth, optimizing P&L, and expanding market presence in Africa, the Middle East, and SAARC regions. Proven track record in inverter and battery technologies, renewable energy project development, and commercial & industrial solar solutions. Successfully launched and scaled brands like TALEGENT, establishing strong dealer networks and leading effective go-to-market strategies.
Overview
20
20
years of professional experience
Work History
Profit Centre Head
Simba Group
Lagos
01.2020 - Current
- Lead overall business for Genus and Talegent brands, covering inverters, batteries, and renewable energy solutions.
- Spearheaded launch and channel development of TALEGENT (renewable energy brand) targeting Commercial & Industrial (C&I) solar segments.
- Developed tailored strategies for solar, lithium batteries, and hybrid solutions across residential and C&I markets.
- Achieved over 10% YoY revenue growth through distribution expansion and key account development.
- Established end-to-end dealer/distributor networks in Nigeria and surrounding West African markets.
- Enhanced inventory, debtor, and operational controls ensuring financial and procedural compliance.
- Full ownership of P&L, consistently driving profit margins through strategic pricing and operational efficiency.
Business Head
Back2Back Distribution Nigeria Ltd
04.2018 - 12.2019
- Headed sales strategy for LONG battery brand in North Central & Southwest Nigeria.
- Achieved $200,000 monthly sales within 6 months.
- Drove 10%+ monthly sales growth through dealer activation and incentives.
- Established strategic B2B alliances to boost penetration.
Business Development Manager
Simba Group
04.2015 - 03.2018
- Grew inverter & battery business across Lagos, PHC, and Ibadan.
- Launched ATL/BTL campaigns, enhancing brand visibility.
- Managed $4M+ portfolio and a team of 20+ sales/logistics staff.
Assistant Manager, International Sales
Genus Power Infrastructures Ltd
10.2010 - 09.2014
- Drove Genus exports across Africa, SAARC, and Gulf.
- Appointed 30+ distributors and participated in global expos.
- Handled LCs, customs, and large tender-based businesses.
Assistant Manager, Sales
Saraswati Global Ltd
01.2008 - 10.2010
- Managed 50+ key accounts in US, EU, and LATAM home furnishing markets.
- Delivered $1M+ in new business through retailer onboarding.
Assistant Manager, Sales
Jaipur Rugs Company Pvt Ltd
07.2006 - 11.2007
- Led $5M portfolio in carpets/rugs for US/EU markets.
Sr. Executive, Sales
Norma DND Products Pvt. Ltd.
01.2005 - 07.2006
Education
Master of International Business -
MLSU
Rajasthan01.2005
Bachelor of Science -
MLSU
Rajasthan01.2003
Skills
- Channel development and dealer management
- P&L ownership and revenue optimization
- Solar and battery solutions
- Renewable energy project sales
- Strategic brand positioning
- Market expansion strategies
- Stakeholder relationship management
- Sales forecasting and budgeting
- Team leadership and collaboration
- Microsoft Office and CRM proficiency
Languages
English (Proficient), Hindi (Native)
Languages
Hindi
First Language
English
Upper Intermediate (B2)
B2
French
Beginner
A1
References
References available upon request.
Timeline
Profit Centre Head
Simba Group
01.2020 - Current
Business Head
Back2Back Distribution Nigeria Ltd
04.2018 - 12.2019
Business Development Manager
Simba Group
04.2015 - 03.2018
Assistant Manager, International Sales
Genus Power Infrastructures Ltd
10.2010 - 09.2014
Assistant Manager, Sales
Saraswati Global Ltd
01.2008 - 10.2010
Assistant Manager, Sales
Jaipur Rugs Company Pvt Ltd
07.2006 - 11.2007
Sr. Executive, Sales
Norma DND Products Pvt. Ltd.
01.2005 - 07.2006
Master of International Business -
MLSU
Bachelor of Science -
MLSU
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