Samuel Richard .N
Gberigbe, Ikorodu Lagos State
Summary
Strategic business development and digital marketing professional with expertise in managing performance advertising campaigns across global platforms. Skilled in campaign optimization and marketing analytics, with a focus on enhancing advertising performance through technical tracking systems. Committed to integrating business strategy with technology to tackle contemporary challenges in digital advertising.
Overview
4
4
years of professional experience
Work History
Business Development Manager
Digital Concept
07.2023 - Current
- Optimized paid media campaigns across Meta Ads (Facebook/Instagram) and Taboola native advertising to enhance reach and engagement.
- Implement campaign tracking systems using Server-to-Server (S2S) tracking, postback URLs, and direct linking to ensure accurate performance attribution.
- Analyzed campaign data using tracking and analytics tools like RedTrack, Skro, and Voluum to identify high-performing audience segments and inform strategy.
- Collaborate with internal teams and international partners to onboard new advertising campaigns and maintain effective technical integrations.
- Developed landing pages using HTML, CSS, and JavaScript to enhance funnel optimization.
- Apply data-driven strategies to reduce wasted advertising spend and improve campaign efficiency.
Vendor Experience Agent (Account Manager)
Jumia
05.2022 - 06.2023
- Managed vendor relationships and provided operational support to enhance seller performance on Jumia e-commerce platform.
- Resolved vendor issues relating to payments, product listings, and order fulfillment through collaboration with internal departments.
- Streamlined communication and support processes to elevate vendor satisfaction.
- Utilized Salesforce CRM to track vendor cases and improve response time for issue resolution.
- Analyzed operational and vendor performance data using Microsoft Excel to produce reports supporting decision-making by management.
Education
B.Eng - Electronics Engineering
Michael Okpara University of Agriculture
Umuahia, Abia State12-2022
Skills
- Digital marketing and Affiliate Management
- Meta ads management
- Campaign optimization techniques
- Native advertising strategies
- Affiliate marketing strategies
- Marketing technology integration
- Google Analytics proficiency
- Voluum expertise
- RedTrack utilization
- Skro Integration
Skills And Core Competencies
- Paid Media Buying: Taboola, Meta Ads (Facebook/Instagram), Native Advertising, CPA/CPL Marketing, Campaign Optimization.
- Tracking & Attribution: S2S Tracking, Postback URL Setup, Direct Linking, RedTrack, Skro, Voluum, Google Analytics.
- Affiliate Platforms: CAKE, Affise, Everflow, TUNE.
- Technical Skills: HTML, CSS, JavaScript, API Integration basics.
- General: Business Development, Client Relationship Management, Data Analysis, Microsoft Excel (Advanced), Salesforce.
Certifications
- AWS Cloud Practitioner Essentials Training
- Ultimate AWS Certified Cloud Practitioner CLF-C02, 2025
- Graduate Member - Association of Electrical Electronics Students (AEES)
Languages
English
Proficient (C2)
C2
Timeline
Business Development Manager
Digital Concept
07.2023 - Current
Vendor Experience Agent (Account Manager)
Jumia
05.2022 - 06.2023
B.Eng - Electronics Engineering
Michael Okpara University of Agriculture