Samuel Mbah
Abuja,FCT
Summary
Creative and well-rounded Social Media Specialist with excellent eye for detail and strong understanding of web strategies. Known for fantastic copywriting, brand management and marketing expertise. Expert in Social media Platforms and Content Creation skills.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Social Media Specialist
Nigerian Tulip International Colleges
Abuja, Federal Capital Territory
03.2021 - Current
- Design and managed a variety of social media campaigns from conception, to creation, to execution, and to analytics
- Developed social media calendar, which included scheduling email blasts, social media posts, marketing campaigns and website updates.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Maintained company's social media presence by posting messages, answering posts and monitoring responses.
- Utilized SEO best practices to increase social media program's visibility and organic growth.
- Created social media content with consistent content and tone.
- Wrote social media content to increase engagement with customers.
- Produced blog posts, pay-per-click ads, and promotional content.
- Monitored return on investment of online and social media marketing efforts.
- Monitor all social media channels on a daily basis
- Strategized social media campaigns for organization, helping to meet goals and reach untapped potential customers.
Digital Marketing Executive
Petrus Hotels Royale
Abuja, Federal Capital Territory
06.2018 - 03.2021
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement by 43%.
- Gathered campaign results and developed reporting dashboard to illustrate campaign effectiveness.
- Created email blast campaigns to target key customers.
- Brainstormed content marketing strategies based around client's business goals, existing content and chosen key performance indicators.
- Created content strategies for digital media.
- Identified appropriate KPIs and reported key metrics from digital campaigns.
- Extensive use of Google Business to drive online sales and drive revenue
- Planned and monitored company presence on social media (Twitter, Facebook etc.)
- Graphic Design Skills – Canva, Illustrator
Customer Service Officer
First Bank Nigeria Plc
Abuja, Federal Capital Territory
02.2013 - 12.2013
- Promoted company brand and unique offerings through personalized customer service.
- Assisted call-in customers with questions and orders.
- Resolved concerns with products or services to help with retention and drive sales.
- Established and prepared accurate customers accounts to complete new purchases.
- Provided primary customer support to internal and external customers.
- Addressed customer complaints and mitigated dissatisfaction by employing timely and effective solutions.
- Opened and set up new accounts for customers, managing and maintaining customer accounts.
- Resolved escalated customer issues quickly to drive client retention.
Education
Bachelor of Science - Political Science
Federal University Lafia
Lafia, Nasarawa State08.2017
National Diploma - Mass Communication
Federal Polytechnic Bida
Bida, Niger State03.2012
Senior School Certificate -
Federal Government College Jos
Jos, Plateau State08.2002
Skills
- Social media platforms
- Social media strategy
- Content marketing
- Brand Management
- Content Development
- Online marketing
- Self-direction
- Campaign analysis
- Social media expert
- Google AdWords
- Company branding
Certification
- Google Analytics Certified
- The Strategy of Content Marketing. University of California
Timeline
Social Media Specialist
Nigerian Tulip International Colleges
03.2021 - Current
Digital Marketing Executive
Petrus Hotels Royale
06.2018 - 03.2021
Customer Service Officer
First Bank Nigeria Plc
02.2013 - 12.2013
Bachelor of Science - Political Science
Federal University Lafia
National Diploma - Mass Communication
Federal Polytechnic Bida
Senior School Certificate -
Federal Government College Jos