Samuel Flourish

• Generated over ₦500 million in cumulative sales through strategic digital marketing, performance advertising, and funnel optimization.
• Drove 6,000+ successful customer orders by implementing data-backed advertising and conversion strategies.
• Achieved 2,000%+ increase in online visibility through advanced SEO, structured content, and technical optimization.
• Delivered 104,000 clicks and 6.39 million impressions within one year via Google Search Console through search-focused growth strategies.
• Expanded the platform to 80,000+ active users globally, spanning Nigeria, USA, UK, Canada, and India.
• Successfully launched CSI Grocery Ibadan Store (May 10, 2025), generating 150+ sales in a single day through localized digital campaigns.
• Executed influencer marketing collaborations, onboarding 2 strategic influencers to boost awareness and foot traffic for the Ibadan store launch.
Strategic Responsibilities
• Designed and executed full-funnel digital marketing strategies across SEO, paid ads, social media, and email automation.
• Managed Google Ads, Facebook & Instagram Ads, optimizing ROAS through audience segmentation, retargeting, and creative testing.
• Led SEO audits, keyword strategy, technical fixes, and content optimization to dominate local and organic search results.
• Implemented analytics dashboards to track performance, customer behavior, and campaign ROI.
• Collaborated with developers and designers to optimize website UX/UI, improving engagement and checkout conversions.
• Oversaw brand reputation, ensuring consistent messaging, trust signals, and customer retention.
SELECTED CASE STUDIES (CSI GROCERY)
Revenue & Performance Growth
• ₦5M+ generated from Facebook Ads campaigns using structured audience targeting and performance optimization.
• High-performing retargeting campaigns increased repeat purchases and customer lifetime value.
SEO & Organic Growth
• Implemented technical SEO fixes and programmatic content strategies leading to massive visibility gains.
• Consistent ranking improvements across high-intent commercial keywords.

• Coordinated with other departments to ensure efficient workflow processes.
• Managed the day-to-day operations of the e-commerce platform, including product management, website content updates and customer service.
• Partnered with PR to promote integrated campaigns and build engaging content.
• Developed an email marketing campaign targeting potential customers through various channels such as social media, display ads.
• Managed inventory levels by monitoring stock levels and ordering new items when necessary.
• 🛒 CSI Grocery Website Revamp Contribution
• I supported improvements and upgrades on csigrocery.com, focusing on:
• Better mobile responsiveness and speed
• UI/UX improvements for faster checkout
• Digital marketing funnels for repeat purchase and Retargeting Ads
• SEO upgrades for improved product visibility
• • Email marketing automation for abandoned carts & customer retention

• Business Development: Identify and pursue new business opportunities, forge strategic partnerships, and negotiate contracts to drive revenue growth.
• Team Leadership: Lead and mentor a team of marketing professionals, fostering a collaborative and high-performance work environment.
• Client Relations: Build and maintain strong relationships with key clients, ensuring high levels of satisfaction and retention.
• Market Research: Conduct market research to identify trends, customer needs, and competitive landscape, informing strategic decisions and product development.
• Custom Development: Develop and customize WordPress themes and plugins, enhancing functionality and user experience.
• Website Maintenance: Conduct regular updates, backups, and troubleshooting to ensure websites remain secure, up-to-date, and high-performing.
• Responsive Design: Implement responsive design techniques to ensure websites function seamlessly across all devices and screen sizes.
• Performance Optimization: Optimize website performance through code refinement, caching strategies, and image optimization, leading to faster load times and improved user experience.
• E-commerce Solutions: Implement and customize e-commerce platforms using WooCommerce, enabling clients to manage their online stores effectively.
• Content Management: Assist clients with content management, providing training and support to ensure they can easily update and manage their websites.
• SEO & Competitor Analysis: Conduct SEO audits and competitor analysis to identify optimization opportunities and develop strategies to outperform competition.
• Analytics & Reporting: Utilize data analytics tools to track campaign performance, measure ROI, and generate actionable insights for continuous improvement.
• Key Achievements: Redesigned the website for Kharis Media LLC resulting in a 45% increase in user engagement and a 30% reduction in bounce rates.
• Developed a custom plugin for Kharis Media LLC that streamlined their content management process, saving the client 20 hours of work per month.
• Launched an optimized e-commerce site for a client, leading to a 50% increase in online sales within the first quarter.
• Achieved a 35% increase in mobile traffic by implementing responsive design and mobile-friendly features.

• Developed and executed comprehensive digital marketing strategies to enhance brand visibility and drive customer engagement.
• Implemented on-page and off-page SEO techniques to improve search engine rankings and increase organic traffic.
• Created and managed high-quality content for blogs, social media, and email campaigns, increasing brand awareness and customer loyalty.
• Successfully implemented an automated payment system, reducing the rate of failed transactions and improving account accuracy.
• Configured Moniepoint POS terminals for all waste management franchisees, streamlining payment processes and enhancing operational efficiency.
• Led waste management and recycling brand awareness campaigns, highlighting the importance of sustainability.
• Trained waste management franchisees in best practices, enhancing their operational efficiency and customer service.
• Conducted waste evacuation awareness programs for various areas in Ibadan, educating residents on proper waste disposal methods.
• Utilized tools like Google Analytics to track campaign performance, generate insights, and make data-driven decisions.
• Managed and optimized PPC advertising campaigns to maximize ROI and drive targeted traffic to the website.
• Collaborated with the design team to develop visually appealing and effective marketing materials, including infographics, banners, and social media posts.
• Key Achievements: Increased organic traffic by 70% through strategic SEO initiatives, resulting in a significant boost in brand visibility and customer engagement.
• Achieved a 50% reduction in failed transactions by implementing an automated payment system, enhancing operational efficiency and customer satisfaction.
• Grew social media followers by 60% through targeted content creation and engagement strategies, leading to a 45% increase in website traffic.
• Successfully conducted training programs for waste management franchisees, resulting in improved operational efficiency and customer service.
• Enhanced community awareness and participation in waste management through targeted campaigns, leading to a cleaner and more sustainable environment.

• Crafted compelling written content optimized for SEO, helping to improve online ranking and drive organic traffic.
• Grew audience and promoted brand awareness among target customers on social media platforms through engaging content and interactive campaigns.
• Reported on the effectiveness of digital marketing strategies, offering insights and proposing changes to optimize performance.
• Managed multiple social media accounts, ensuring consistent branding and messaging across all platforms.
• Conducted market research and competitor analysis to inform strategic decisions and campaign adjustments.
• Designed and implemented PPC campaigns on Google Ads and social media platforms, optimizing ad spend and maximizing ROI.
• Collaborated with the creative team to develop visually appealing and effective marketing materials, including infographics, banners, and social media posts.
• Conducted A/B testing on ad creatives and landing pages to identify the most effective strategies.
• Developed and executed content marketing strategies to enhance brand visibility and drive customer engagement.
• Provided training and support to clients on digital marketing best practices and tools.
• Key Achievements: Increased organic traffic by 40% through the implementation of effective SEO strategies and high-quality content creation.
• Achieved a 30% increase in website traffic through successful PPC advertising campaigns, driving targeted traffic to client websites.
• Developed and executed social media campaigns that resulted in a 50% increase in engagement and a 25% increase in followers.
• Successfully designed and launched a series of high-impact marketing materials that enhanced brand visibility and customer engagement.
• Improved overall campaign performance by 35% through continuous monitoring, analysis, and optimization efforts.
• Designed and delivered successful marketing campaigns for clients, resulting in a 30% increase in lead generation and conversion rates.
• Collaborated with clients to create custom designs that aligned with their brand identity, enhancing customer satisfaction and loyalty.

• Enhanced digital marketing strategies by providing innovative content ideas and campaign optimizations.
• Created and managed optimized PPC ad campaigns on Google Ads and social media platforms, achieving a 32% conversion rate.
• Developed and tested ad creatives and social media content through A/B testing to identify the most effective strategies.
• Designed and maintained WordPress websites, ensuring optimal performance, security, and user experience.
• Implemented SEO best practices to improve search engine rankings and drive organic traffic.
• Conducted market research to identify trends and opportunities, informing strategic decisions and campaign adjustments.
• Managed social media accounts, creating and curating content to engage followers and drive traffic to the website.
• Developed and implemented email marketing campaigns to nurture leads and convert them into customers.
• Conducted domestic staffing awareness campaigns, highlighting the importance and benefits of professional domestic staff.
• Collaborated with domestic staff and clients to ensure seamless placements and high satisfaction levels.
• Provided training for domestic staff to improve their skills and working experience, enhancing overall job performance.
• Analyzed campaign performance metrics and provided actionable insights to improve future marketing efforts.
• Key Achievements: Increased social media engagement by 50% through targeted content and interactive campaigns, enhancing brand visibility and customer loyalty.
• Developed and executed a content marketing strategy that increased organic traffic by 60%, resulting in higher lead generation and conversion rates.
• Achieved a 40% increase in website traffic through effective SEO techniques and continuous optimization efforts.
• Successfully trained and mentored junior staff, improving overall team performance and productivity.
• Improved satisfaction rates among domestic staff and clients through effective training programs and personalized support.