Samuel Etuk
Sales Personal
Alimosho,Lagos
Summary
As a Sales/ Business growth professional, I have driven proven results throughout my extensive career as a skilled professional. I am currently seeking a challenging role where I can leverage my expertise and abilities to advance the growth and success of an esteemed organization. My objective is to spearhead the creation and execution of impactful strategies, partnerships, and initiatives that generate higher revenue and profitability. Focused Business Administrator aiming to leverage advanced knowledge of process optimization and business operations acquired over 20 years of successful performance in the business landscape. Resourceful and passionate with an aptitude for networking and building strong industry connections.
Overview
20
20
years of professional experience
Work History
Sales and Sourcing Manager
Eze Technology (Int’l Based in USA)
01.2024 - Current
- Driving progressive growth of the company by reaching out to new clients and maintaining the existing one locally and internationally
- Involving in Market research, finding new potential clients through LinkedIn, WhatsApp, Calls, emails, Trade visitation etc
- Building and maintaining relationships with distributors, partners, and customers worldwide
- Leading and managing a team of sales professionals across different regions
- Developing and executing sales strategies to achieve revenue targets
- Analyzing sales data to optimize performance and inform strategic decisions.
Business Director
Shoppers Warehouse (SWH)
1 2023 - 12.2023
- I oversee the online and offline businesses arm of Shoppers Warehouse focusing on all categories and equally managing FMCG as a major distributor of Guinness Nigeria
- Implement the sales strategy for the region to achieve business growth objectives
- Develop a road map to identify the sales pattern in the given region taking into consideration factors, that serve as threats and opportunities
- Monitor financial and performance targets of Channel Partners and identify Channel partners within region
- Maintain proper management and control of expenditures of resources necessary to achieve the target margin
- Achieve regional sales operational objectives by contributing regional sales information and recommendations to strategic plans and reviews; resolving problems; identifying trends; determining regional sales system improvements; implementing change Establish sales objectives by Responsible for team strength & performance level (attraction, selection, retention & development of sales and commercial team
- Ensure alignment with Team strength, performance and energy matched strategic requirements – under performers identified, improved or removed.
Head B2B/ B2S (Brand to Store)
Jumia Nigeria
08.2019 - 12.2022
- Anchored Jumia H2 Project on Groceries (FMCG)/Agency and PUS (Pick Up Station) project
- Management, Strategy, and execution support for all bulk Sales plans
- Commercial Planning to deliver best in class results on sales, campaigns, and partnerships across categories
- Planning and execution of all offline sales partnerships with brands
- Management of bulk sales and budget plans
- Sales engagement with other departments (Marketing, JS, Operations, Finance...), enabling decision making, problem solving and executions for all sales plans
- Management of all the offline bulk sales operations and project management initiatives, coordinating effectively across functions.
Assistant General Manager
Pano Mobile Technology Limited
06.2017 - 07.2019
- Assisted the General Manager, hire, train, schedule and managed employees, purchasing, inventory, maintenance and other operational functions
- Developed strategies for better workplace efficiency and goal achievement
- Evaluation of market trends and recommend marketing budget allocations to top management
- Negotiated prices, terms of sales and service agreements and also led the team on channel expansion focusing on the following cities: Abuja, Ibadan, PHC and Benin.
Unit Head, DTR (Direct to retail sales)
MiDCOM Group (Fero Mobile)
08.2013 - 05.2017
- Spearheaded DTR expansion and development plan
- Strategized with marketing team to prospect potential customers and further created brand awareness
- Proposed and initiated specific sales and marketing campaign aligned with retail standards and guidelines
- Identified gaps in dealer’s coverage and operations and proffer corrective measures to ensure quality of our dealers’ network
- Managed effectively over 300 in-store promoters and sales executives across key cities in Nigeria.
National Sales Manager
LG Electronics (Phones & Gadget)
12.2010 - 07.2013
- Effectively managed LG key dealers accounts pan Nigeria and Ghana
- Managed the relationship between LG Mobile and the business division of the operator to gain end to end support
- Created and implemented effective direct sales strategies and lead nationwide direct sales personnel towards achieving corporate sales objectives
- Identified and developed new business based on our policy
- Provided supervision through field visits, observations and measurement of results to include performance appraisals.
Retail Sales Manager
Samsung Electronics West Africa
05.2010 - 11.2010
- Developed and maintained a close business interface with key retail partners and outfits having high turnover ability
- Expanded business scope by developing new channels / retail outlets
- Efficiently managed all elements of the marketing Mix through regular team appraisals anchored on drive and offering of solutions
- Led sales forecasting, market trend evaluation and segment strategies.
Regional Sales Manager
MiDCOM Group (Nokia Sole Distributor)
02.2009 - 03.2010
- Fostered and facilitated relationships with product distribution channels to increase product sales
- Led district sales managers and developed sales operation plans with the approval of the national and global
- Ensured smooth channel of Nokia brand and accountable for the development and execution of exceptional in store customer experience
- Communicated sales promotions to customers to grow average customers account size and identified new business opportunity through aggressive marketing
- Removed in-store barriers to enable the team focus on delivering an exceptional offer to customer.
Senior sales executive
Redington Nigeria Limited
11.2007 - 02.2009
- Researched clients' business issues and goals to offer appropriate solutions
- Identified new business opportunity through aggressive sales and marketing
- Always maintained friendly and professional customer interactions, managed personal and developed sales support staff
- Supervised all sales executives and consultants in-store
- Persuaded customers if need arises and ensure smooth purchase and delivery process
- Devised a contract for the suppliers including quality control, accuracy, and flexibility.
Sales executive
LG Electronics
03.2005 - 10.2007
- Kept daily records of dealers PSI for sales and marketing support purposes
- Compared market prices, model wise and also determined processes for market successful penetration
- Analyzed past sales figures and trend to anticipate future product needs.
Education
Post graduate diploma (PGD.SMDM) social media and digital Marketing. -
Chattered institution of social media and digital marketing
Business Administration and Management (M.SC) - undefined
National Open University (NOUN)
Bachelor of science (B.Sc.) Mechanical Engineering - undefined
University of Lagos
Skills
Sales strategy development
Accomplishments
- Recruited and managed over 300 sales promoters and regional managers. Directly oversee all product knowledge and sales training, helped build cohesive teamwork to ensure organizational success.
- Head the MiDCOM mobile phone team (Nigeria) in winning the Nokia world conference award in Abu Dhabi for the outstanding growth of Lumia smart phone.
- Grew LG Electronics channel by 10-fold, improved market share within a short period of time @ year 2009/2010.
- Grew Pano Mobile Technology brand to a well-known brand within four months @ year 2017.
- Met Jumia JForce Bulk Target MoM considering the NMV, IS and Activation from 2019
- Led a team of 10 B2S account managers to consistently meeting and exceeding monthly sales target. Increase B2B sales revenue by 25% through strategic plans and execution.
Awards
04/2014, Best Team Leader, Nokia Nigeria, Award was based work commitment, team management and target achievement.
Timeline
Sales and Sourcing Manager
Eze Technology (Int’l Based in USA)
01.2024 - Current
Head B2B/ B2S (Brand to Store)
Jumia Nigeria
08.2019 - 12.2022
Assistant General Manager
Pano Mobile Technology Limited
06.2017 - 07.2019
Unit Head, DTR (Direct to retail sales)
MiDCOM Group (Fero Mobile)
08.2013 - 05.2017
National Sales Manager
LG Electronics (Phones & Gadget)
12.2010 - 07.2013
Retail Sales Manager
Samsung Electronics West Africa
05.2010 - 11.2010
Regional Sales Manager
MiDCOM Group (Nokia Sole Distributor)
02.2009 - 03.2010
Senior sales executive
Redington Nigeria Limited
11.2007 - 02.2009
Sales executive
LG Electronics
03.2005 - 10.2007
Business Director
Shoppers Warehouse (SWH)
1 2023 - 12.2023
Post graduate diploma (PGD.SMDM) social media and digital Marketing. -
Chattered institution of social media and digital marketing
Business Administration and Management (M.SC) - undefined
National Open University (NOUN)
Bachelor of science (B.Sc.) Mechanical Engineering - undefined
University of Lagos
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