Samson O. Kugbakin
Brand Manager/Ambassador
Lagos
Summary
An able, enthusiastic, and reliable individual seeking a position in an environment that reflects my experience, skills, certifications, and personal attributes including dedication, meeting goals, creativity, team spirit, and personal integrity.
Overview
8
8
years of professional experience
4
4
years of post-secondary education
1
1
Language
Work History
PR/Events Specialist
MyEcurrency Nigeria
Ibadan
01.2021 - Current
- Develop and implement strategies to maintain the company's public image
- Gather and analyze intelligence about public opinion to help shape the organizations' policies
- Facilitate mutual understanding between the brand and the public
- Write, distribute and vet detailed press releases, promotional social media posts, and fact sheets
- Schedule press conferences and public events, and coordinate interview requests
- Curate, coordinate, attend, manage and oversee brand owned and partnered events
- Work with the business development, sales and marketing team as well as relevant stakeholders to plan and implement campaigns aimed at increasing brand awareness and visibility
- Analyze the outcome of public relations campaigns and report the findings to management
- Evaluate PR campaign results against the goals and objectives for improvement
Talents/Events Manager
The Phiz Company
Lagos
01.2016 - Current
- Curate and execute outstanding owned event projects
- Curate, coordinate, manage and oversee live events, concerts, festivals, activations and product launch events for clients
- Talent and label management and booking services
- Public and media relations services
- Oversaw preparation and management of event budgets to deliver at or below projected costs.
- Produced detailed proposals for events to document timelines, suppliers and budgets.
- Planned and organized activities, details and logistics for events.
- Managed administrative logistics of events planning, event booking and event promotions.
Product Manager
VFD Group Plc
Lagos
07.2020 - 12.2020
- Conceptualized and deployed enhanced product features and optimized implementation for use in marketing strategies.
- Established criteria for each milestone within product roadmap as means to measure developmental progress.
- Documented user stories, specifications and product features into detailed work order to communicate across teams and build mandatory requirements.
- Coordinated project planning and execution with team members and team leads.
- Develop a product requirement document and roadmap for the build of Savi.ng with new features
- Introduce Savi.ng to the target market
- Develop sales tool and collateral for the internal team and customers
- Oversee the marketing and public relations for the newly launched product Savi.ng
- Set up, manage and oversee the social media management for the product Savi.ng
- Set up a Client Experience Desk for Savi.ng
- Deploy the website for Savi.ng
- Acquired a customer base of 10,000 active customers on Savi.ng in 3 months
- Developed and delivered second iteration of Savi.ng to the market
- Managed Savi.ng till it's acquisition by Piggyvest.
Brand Manager/PR Specialist
Phoster Solutions
Lagos
10.2019 - 01.2020
- Manage assigned brands
- Curate, coordinate, attend and oversee brand events (in or outside the city)
- Maintain and coordinate partnerships, collaborations and media relations on owned and
- Create content for and manage social media pages for assigned brands
- Create content write-ups for websites, blogs, SEO as required, etc
- Online customer service for inquiries and complaints
- Competitive monitoring, Screenshots, insight and report generation
- Digital media buying or ad placement for brands
- Latching on to social trends and conversation
- Monitoring and keeping alive brand conversations online through social listening
- Post boost & Page growth
Social Media Specialist
Creative Intelligence Group
Lagos
11.2018 - 01.2019
- Creating, curating, and managing content on all social media platforms
- Monitor, listen and respond to users in a “Social way” while shaping the narrative
- Conduct online advocacy and open a stream for cross-promotions
- Develop and expand community and/or influencer outreach e orts
- Manage reports in building online reviews and reputation, monitor, and respond to each review
- Analyze key metrics and tweak strategy as needed
- Compile reports for management showing results (ROI).
Education
Bachelor of Science - Biology Education
University of Lagos
Lagos, Nigeria 11.2014 - 10.2018
Events Management Certification - Event Architect Blueprint Course
Events Architect Academy
Lagos, Nigeria 02.2022 - 02.2022
Professional Certification - Event Management Professional Course
BusyBee Academy
Lagos, Nigeria 01.2022 - 02.2022
Professional Certification - Online Marketing Fundamentals Certification Course
E-Marketing Institute
Online 06.2019 - 06.2019
Professional Certification - Content Marketing Certification Course
EMarketing Institute
Online 07.2019 - 07.2019
Professional Certification - Email Marketing Certification Course
EMarketing Institute
Online 08.2019 - 08.2019
Professional Certification - Social Media And Digital Marketing Manager
Phoster University
Lagos, Nigeria 08.2019 - 08.2019
Skills
Marketing and Advertising
Project management
Customer relationship and Management skills
Events packaging, Management and, Coordination
Competency in career Development, skills Acquisition, and general Entrepreneurship
Team Player and Relationship builder
Public speaker and an articulate communicator
Public Relations
Tech-adequate
Excellent numerical, writing, and interpersonal skills
Ability to work with little or no supervision
Timeline
Events Management Certification - Event Architect Blueprint Course
Events Architect Academy
02.2022 - 02.2022
Professional Certification - Event Management Professional Course
BusyBee Academy
01.2022 - 02.2022
PR/Events Specialist
MyEcurrency Nigeria
01.2021 - Current
Product Manager
VFD Group Plc
07.2020 - 12.2020
Brand Manager/PR Specialist
Phoster Solutions
10.2019 - 01.2020
Professional Certification - Email Marketing Certification Course
EMarketing Institute
08.2019 - 08.2019
Professional Certification - Social Media And Digital Marketing Manager
Phoster University
08.2019 - 08.2019
Professional Certification - Content Marketing Certification Course
EMarketing Institute
07.2019 - 07.2019
Professional Certification - Online Marketing Fundamentals Certification Course
E-Marketing Institute
06.2019 - 06.2019
Social Media Specialist
Creative Intelligence Group
11.2018 - 01.2019
Talents/Events Manager
The Phiz Company
01.2016 - Current
Bachelor of Science - Biology Education
University of Lagos
11.2014 - 10.2018