Samson O. Kugbakin
Brand Manager/Ambassador
Lagos
Summary
An able, enthusiastic, and reliable individual seeking a position in an environment that reflects my experience, skills, certifications, and personal attributes including dedication, meeting goals, creativity, team spirit, and personal integrity.
Overview
8
8
years of professional experience
4
4
years of post-secondary education
1
1
Language
Work History
PR/Events Specialist
MyEcurrency Nigeria
Ibadan
01.2021 - Current
- Develop and implement strategies to maintain the company's public image
- Gather and analyze intelligence about public opinion to help shape the organizations' policies
- Facilitate mutual understanding between the brand and the public
- Write, distribute and vet detailed press releases, promotional social media posts, and fact sheets
- Schedule press conferences and public events, and coordinate interview requests
- Curate, coordinate, attend, manage and oversee brand owned and partnered events
- Work with the business development, sales and marketing team as well as relevant stakeholders to plan and implement campaigns aimed at increasing brand awareness and visibility
- Analyze the outcome of public relations campaigns and report the findings to management
- Evaluate PR campaign results against the goals and objectives for improvement
Talents/Events Manager
The Phiz Company
Lagos
01.2016 - Current
- Curate and execute outstanding owned event projects
- Curate, coordinate, manage and oversee live events, concerts, festivals, activations and product launch events for clients
- Talent and label management and booking services
- Public and media relations services
- Oversaw preparation and management of event budgets to deliver at or below projected costs.
- Produced detailed proposals for events to document timelines, suppliers and budgets.
- Planned and organized activities, details and logistics for events.
- Managed administrative logistics of events planning, event booking and event promotions.
Product Manager
VFD Group Plc
Lagos
07.2020 - 12.2020
- Conceptualized and deployed enhanced product features and optimized implementation for use in marketing strategies.
- Established criteria for each milestone within product roadmap as means to measure developmental progress.
- Documented user stories, specifications and product features into detailed work order to communicate across teams and build mandatory requirements.
- Coordinated project planning and execution with team members and team leads.
- Develop a product requirement document and roadmap for the build of Savi.ng with new features
- Introduce Savi.ng to the target market
- Develop sales tool and collateral for the internal team and customers
- Oversee the marketing and public relations for the newly launched product Savi.ng
- Set up, manage and oversee the social media management for the product Savi.ng
- Set up a Client Experience Desk for Savi.ng
- Deploy the website for Savi.ng
- Acquired a customer base of 10,000 active customers on Savi.ng in 3 months
- Developed and delivered second iteration of Savi.ng to the market
- Managed Savi.ng till it's acquisition by Piggyvest.
Brand Manager/PR Specialist
Phoster Solutions
Lagos
10.2019 - 01.2020
- Manage assigned brands
- Curate, coordinate, attend and oversee brand events (in or outside the city)
- Maintain and coordinate partnerships, collaborations and media relations on owned and
- Create content for and manage social media pages for assigned brands
- Create content write-ups for websites, blogs, SEO as required, etc
- Online customer service for inquiries and complaints
- Competitive monitoring, Screenshots, insight and report generation
- Digital media buying or ad placement for brands
- Latching on to social trends and conversation
- Monitoring and keeping alive brand conversations online through social listening
- Post boost & Page growth
Social Media Specialist
Creative Intelligence Group
Lagos
11.2018 - 01.2019
- Creating, curating, and managing content on all social media platforms
- Monitor, listen and respond to users in a “Social way” while shaping the narrative
- Conduct online advocacy and open a stream for cross-promotions
- Develop and expand community and/or influencer outreach e orts
- Manage reports in building online reviews and reputation, monitor, and respond to each review
- Analyze key metrics and tweak strategy as needed
- Compile reports for management showing results (ROI).
Education
Bachelor of Science - Biology Education
University of Lagos
Lagos, Nigeria 11.2014 - 10.2018
Events Management Certification - Event Architect Blueprint Course
Events Architect Academy
Lagos, Nigeria 02.2022 - 02.2022
Professional Certification - Event Management Professional Course
BusyBee Academy
Lagos, Nigeria 01.2022 - 02.2022
Professional Certification - Online Marketing Fundamentals Certification Course
E-Marketing Institute
Online 06.2019 - 06.2019
Professional Certification - Content Marketing Certification Course
EMarketing Institute
Online 07.2019 - 07.2019
Professional Certification - Email Marketing Certification Course
EMarketing Institute
Online 08.2019 - 08.2019
Professional Certification - Social Media And Digital Marketing Manager
Phoster University
Lagos, Nigeria 08.2019 - 08.2019
Skills
Marketing and Advertising
Timeline
Events Management Certification - Event Architect Blueprint Course
Events Architect Academy
02.2022 - 02.2022
Professional Certification - Event Management Professional Course
BusyBee Academy
01.2022 - 02.2022
PR/Events Specialist
MyEcurrency Nigeria
01.2021 - Current
Product Manager
VFD Group Plc
07.2020 - 12.2020
Brand Manager/PR Specialist
Phoster Solutions
10.2019 - 01.2020
Professional Certification - Email Marketing Certification Course
EMarketing Institute
08.2019 - 08.2019
Professional Certification - Social Media And Digital Marketing Manager
Phoster University
08.2019 - 08.2019
Professional Certification - Content Marketing Certification Course
EMarketing Institute
07.2019 - 07.2019
Professional Certification - Online Marketing Fundamentals Certification Course
E-Marketing Institute
06.2019 - 06.2019
Social Media Specialist
Creative Intelligence Group
11.2018 - 01.2019
Talents/Events Manager
The Phiz Company
01.2016 - Current
Bachelor of Science - Biology Education
University of Lagos
11.2014 - 10.2018
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