Saburi Balogun
Sales
Ilorin
Summary
Strategic Sales Manager with 20 years of industry success. Builds lasting rapport with current and prospective customers and trains sales team to cultivate customer-centric strategies. Willing to take on any task to support team and help business succeed.
Overview
16
16
years of professional experience
9
9
Certifications
2
2
Languages
Work History
National Sales Manager
International Tobacco Company
2 2021 - Current
- Achieved 273% sales growth from 2021 to 2023
- Developed efficient Route-To-Market structure that increased numeric distribution by 40% in 2023
- Grew revenue by 14.2% in 2023 with profitable pricing structures and strategic discount plans
- Expanded client base from 150 to 350 wholesalers and 8k retailers to 20k retailers from 2021 to 2023 with effective sales support
- Analyzed market trends to determine potential growth opportunities for multiple brand portfolio
- Provided feedback to management regarding customer needs, problems, interests, competitive activities and potential needs for new products and services.
Business Data Analyst
Great Brands Nigeria Limited (Affiliate of British American Tobacco)
09.2019 - 01.2021
- Provided leadership for optimization, mapping, and routing of 85,000 retail outlets for effective distribution of client's products
- Analyzed actual results against plans and forecasts, recommending interventions where appropriate
- Developed and maintained sales analytics reports and dashboards to provide actionable insights
- Provided training and support for end-users during system implementations.
Regional Manager (Sales & Distribution)
Great Brands Nigeria Limited (Affiliate of British American Tobacco)
11.2014 - 09.2019
- Developed and implemented stockiest and rural market expansion (RME) channel across 4 regions, with increase in the numeric distribution in rural markets by 15%
- Spearheaded a major route-to-market restructure in urban markets by redirecting focus on viable retail outlets which resulted in 25% growth across 4 regions
- Reviewed expenses before allocating resources to mitigate annual budget overages
- Reduced operational cost by 20% through collaboration with relevant government agencies.
Warehousing Operation and Customer Services Manager
MDS Logistics Limited (A Subsidiary of UACN Plc.)
04.2008 - 10.2014
- Provided outbound logistics services to over 10 companies in Nigeria on warehousing and distribution of multimillion FMCG products with 99.6% inventory accuracy
- Designed most cost-effective procedure and routes for shipments and improved delivery lead time by 25%
- Coordinated with management to develop budgets for staffing, resources, and technology needs related to customer service operations
- Developed and implemented strategies for improving customer satisfaction rates.
Education
Master of Business Administration (MBA) -
National Open University of Nigeria
Lagos, NigeriaHigher National Diploma: Agricultural Engineering - undefined
Federal Polytechnic - Ado Ekiti
Ado Ekiti, NigeriaSkills
Team leadership
Sales forecasting
Sales processes
Sales Strategies
Time Management
Sales Presentations
Competitor Analysis
Performance Improvements
KPI Tracking
Data Analytics
Market Trend Analysis
Interdepartmental Collaboration
Certification
Certificate in Agile Essentials, Alison, 08/01/23
Timeline
Business Data Analyst
Great Brands Nigeria Limited (Affiliate of British American Tobacco)
09.2019 - 01.2021
Regional Manager (Sales & Distribution)
Great Brands Nigeria Limited (Affiliate of British American Tobacco)
11.2014 - 09.2019
Warehousing Operation and Customer Services Manager
MDS Logistics Limited (A Subsidiary of UACN Plc.)
04.2008 - 10.2014
National Sales Manager
International Tobacco Company
2 2021 - Current
Master of Business Administration (MBA) -
National Open University of Nigeria
Higher National Diploma: Agricultural Engineering - undefined
Federal Polytechnic - Ado Ekiti