RYAN SERPAN
16181 W 95th Ln. Arvada,
Summary
EXECUTIVE LEADER | AI STRATEGY & ENABLEMENT | DIGITAL & MARKETING TRANSFORMATION | CX | GROWTH
Executive transformation leader with 23+ years of experience building and scaling consulting, managed services, and digital businesses across AI, marketing transformation, customer experience, and digital operations. Proven record of scaling a global practice from $3M to $50M+ in under 24 months, generating $100M+ in client ROI, and leading global teams of 90+. Trusted advisor to Fortune 100 C-suite executives, specializing in AI strategy, enterprise transformation, operating-model redesign, personalization, MarTech modernization, and growth strategy. Combines strategic leadership, P&L ownership, commercialization, technology partnerships, and enterprise delivery to translate emerging technologies into scalable business solutions and measurable commercial outcomes.
Overview
9
9
years of professional experience
Work History
Global Practice Head, AI, Marketing Transformation
Blend 360
Denver, CO, United States
10.2021 - Current
- Built, commercialized, and scaled a global AI and digital transformation practice spanning AI advisory, marketing operations, CX, UX/UI, product, and managed services, growing P&L from $3M to $50M+ in under 24 months through differentiated offerings, enterprise partnerships, and scalable delivery models.
- Advised Fortune 100 C-suite executives on multi-year AI, marketing, CX, and digital transformation strategies, translating emerging technology capabilities into business cases, operating models, transformation roadmaps, and measurable enterprise outcomes.
- Built and led high-performing global teams while directing enterprise solution design and cross-functional delivery across personalization, decisioning, measurement, marketing operations, and AI-enabled CX; drove $100M+ in client ROI through transformation delivery, executive advisory, and strategic account expansion.
- Established strategic technology partnerships with Snowflake, Databricks, Google, Pega, and AWS, strengthening solution ecosystems and market credibility while representing the firm in analyst engagements, executive forums, and industry events focused on AI, GenAI, CX, measurement, and personalization.
SVP, New Brands, Products, and Go-to-Market
Healthy Lifestyle Brands
05.2018 - 11.2021
- Led the full venture lifecycle for multiple consumer and licensed brands, spanning market research, business modeling, funding strategy, product development, CX, brand positioning, and multichannel go-to-market execution across consumer products, fitness, entertainment, wellness, and digital experiences.
- Developed and commercialized multiple consumer products and brands, including VitaminAdvisor.com, which grew from $2M to $15M in revenue and was acquired by The Vitamin Shoppe at a 5× multiple, alongside product portfolios spanning personal care, fitness equipment, audio, outdoor products, wellness, and digital experiences.
- Built integrated growth and commercialisation strategies combining DTC e-commerce, paid media, retail channels, SEO, SEM, content, data monetization, and retail media, creating scalable demand-generation engines and positioning Jukebox Cannabis as a top-selling product line in Arizona for Copperstate Farms.
- Drove investor, board, and organisational alignment by developing financial models, securing funding, defining commercialization roadmaps, and building cross-functional teams across digital marketing, CX, sales, and DTC operations to accelerate growth in high-pressure startup environments.
Senior Strategic Consultant - Management Consultan
Publicis SapientRazorfish
05.2017 - 08.2018
- Advised Fortune 500 C-suite and SVP executives across Telecom, TMT, and Financial Services on marketing strategy, digital operating models, personalization, lifecycle marketing, analytics, and enterprise MarTech transformation.
- Designed and executed strategic transformation roadmaps for enterprise marketing and digital ecosystems, connecting customer experience strategies with measurable business outcomes and enabling organizations to modernize their marketing and CX capabilities.
- Supported enterprise growth and go-to-market initiatives through new-logo pursuits, solution-based sales, executive presentations, strategic proposals, and thought leadership, contributing to revenue expansion and market development.
- Led and facilitated cross-functional transformation teams across CX operations while leveraging Adobe, Salesforce, Oracle, and Google Marketing Cloud technologies; represented the firm as a subject-matter expert through industry events, executive engagements, and analyst relationships.
Education
Bachelor of Science - Business Administration
University of Colorado, Leeds School of Business
Boulder, Colorado01-2005
Skills
- AI Strategy & Enablement
- AI-Enabled CX Transformation
- Digital Transformation
- MarTech Modernization
- Marketing Technology & Automation
- Personalization & Decisioning
- Marketing Strategy & Operations
- Solution Design & Architecture
- Managed Services
- Data-Driven Marketing & Measurement
Timeline
Global Practice Head, AI, Marketing Transformation
Blend 360
10.2021 - Current
SVP, New Brands, Products, and Go-to-Market
Healthy Lifestyle Brands
05.2018 - 11.2021
Senior Strategic Consultant - Management Consultan
Publicis SapientRazorfish
05.2017 - 08.2018
Bachelor of Science - Business Administration
University of Colorado, Leeds School of Business