Robinta Aluyi
Business Development and Sales Management
Ikoyi,Lagos
Summary
Dynamic and result-driven Sales and Business Development Leader with 17 years of experience in delivering exceptional sales growth and spearheading international market expansion across Africa. Proven expertise in driving high-impact sales strategies, building resilient teams, and fostering business transformation initiatives. Adept at navigating complex enterprise deals and executing high-value sales pipelines. Known for a relentless focus on customer success, team empowerment, and strategic collaboration to deliver exceptional business outcomes. Accomplished Business Development and Sales Leader with progressive industry background and decisive leadership style. Offers strategic planning abilities, background in change management and forward-thinking mindset. Ready for challenges and focused on meeting future demands. Multi-talented Senior Executive knowledgeable about sales, operations, and personnel management. Successful at stepping into diverse positions and making immediate positive contributions. Focused on optimizing operations and motivating employees while establishing market dominance.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Vice President Sales and Account Management
Systegra (Africa Expansion)
04.2023 - Current
- Led international market expansion for the Digital and Managed Services division across West, East, and Central Africa (Ghana, Sierra Leone, Kenya, DRC, and Uganda), developing a $16 million sales pipeline in new markets
- Secured 100% conversion in the Enterprise sales for the Thales PayShield segment, delivering over 30 units of high-value hardware (9K-10K) to commercial banks
- Directed sales strategy and execution for Systegra Business, resulting in 11.4 billion Naira in total wins and 14.4 billion Naira in revenue (FY24), with the sales team achieving 90% individual effectiveness
- Built and led a high-performance sales organization, consistently meeting and surpassing key performance targets
- Established a partner management program across Africa, strengthening regional collaborations and market access
- Implemented sales enablement programs across Africa (Kenya, DRC, Ghana, etc.), enhancing team capability and market impact
- Spearheaded customer success initiatives, fostering long-term stakeholder relationships to increase customer retention and expand market share
- Expanded ACI partnership and drove market penetration across 30 African countries, promoting open banking standards, payment infrastructure modernization, and immediate payment solutions.
Group Head Sales and Account Management
Systegra (Interswitch Group.)
04.2021 - 01.2023
- Execute Strategic intent with the mandate to Drive Digital Infrastructure and Managed services, Grow market share leadership across Africa
- Responsible for Defining and Growing Market Share in Africa
- (i.e Nigeria, WA, CA ,EA) and achieved 10BN in Sales ( 98.7% ) revenue expectations an 101% EBITDA
- Achieved YOY growth of 36% across key transactional revenue lines and created strong visibility in Key focus countries Ghana and Sierra Leone
- Provide Leadership in customer relationships and account management engaging at the highest levels of our customer and partner organisations with the intention of growing our share of wallet and continuous increasing stakeholder engagement across key focus Businesses i.e Electronic Payment Technology/ Banking Technologies, Digital interactive commerce and messaging, Mobile Financial services , Fraud and Security, Enterprise and managed services and professional services the Financial service sector (i.e Retail & Transactional banking), Microfinance banks /Fintech and Other Financial institutions and key Large Corporates, FMCG, Government and SME
- And achieved 7.2 billion Naira in sales, retained key accounts in the Financial service sector and grew customer base to 223 customers in the Microfinance sector , onboarded 3 new banks on the Interswitch network and achieved 143% growth in Product customer across Banking technologies , Digital interactive commerce, Mobile services and Fraud and security business, and achieved 60% growth in the messaging business across key banks (FBN, Zenith and Access bank)
- Defined and Executed the African Expansion for the group
- Successfully Set up the Value realization team focused on seamless on-boarding of Microfinance banks across key channels
- Defined and operationalized the Sales organization within the group
- Defined the sales strategy for the group and successfully onboarded four new sales executives within the Sales team, key focus areas and performance management indicators to ensure sales efficiency, pipeline management, and conversion
- Responsible for Strategic partnering and OEM management (i.e
- ACI, Stratus, Thales, Codebase, Finanstra etc).- Successfully migrated 90% of the Payshield customers in the market to a new model 10k for the Thales partner
- Performance Management and Budgetary expectations for the Group- Achieved 80% performance threshold for the sales team across key KPIs
- Managed the Regional Offices, Key account management (KAM), Executive engagement with key buying influences, and International Partners with respect to Budget allocation, Sales strategy, customer acquisition and sales to meet revenue expectations across the Region
- Coordinate internal and external stakeholders ( i.e Agile team, Project Managers, Products and Engineering etal) to achieve customer success
- Collaborated with cross-functional teams Business development, support, implementation, Engineering, and customer experience teams to meet the YOY revenue expectations and key milestones for the group in line with our 4.5.6 strategy
- Coaching and training of sales team on product knowledge, performance management and stakeholder management to deliver customers’ expectations
- Other key responsibilities – Key stakeholder in Job evaluation, Calibration panel and Soars, People management, and Employee engagement initiatives for the Group.
Group Head, Financial Service Sector (Interswitch Sales Network)
Interswitch Group Nigeria
04.2018 - 03.2021
- Lead a Regional team responsible for Growing market share in the Financial Service Sector (FSI), cultivate new opportunities and defend existing relationships to meet Revenue expectations of the company
- Plan, direct, and coordinate the actual distribution or movement of product or service to the customer
- Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives
- Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of Customers
- Key Achievements: Digitization and Product Sales across five (5) major Business areas i.e Payment Processing, Payment tokens, Industry Verticals, Financial inclusion services, Digital payments to Commercial Banks in Nigeria
- Achieved over 20 billion Naira in sales revenue across commercial banks in purview across multi-tiers and Exceeding Targets YOY
- Closed Strategic Deals across Wholesale and Retail space in the Electronic payment sector i.e switching and transaction processing across various card scheme (Verve, Mastercard and Visa),Revenue collections across various touch point and electronic payment channels, Mobile banking and SMS, Value added services across Channel , Nano/micro Lending solutions, Trade and Treasury solutions to key commercial Banks and other Financial institutions
- (Micro Finance Banks) Drive Sales Enablement- Successfully operationalized the lead Generation team (inside sales team) to drive sales effectiveness, Lead scoring and nurturing, Competency team, Sales Operations and Inside Sales.
Group Head, Communications and Lifestyle
Interswitch Group
01.2016 - 01.2018
- Responsible for market Growth and penetration in the IT/Telco space, Insurance, Gaming, Pension, Media and Health Industry Verticals
- Digitalization of business operation and automation of payment processes to achieve profitability
- Key Achievements: Achieved over 800 million Naira in revenue Target as contribution to Group EBIDTA
- Grow existing transaction base revenue by 50% across existing and new accounts
- Acquired Lagos State disbursement and revenue collection with over 1 billion Naira revenue yearly
- Penetrated new segments (i.e Gaming, Power, Insurance, Health m Lifestyle etal)
- Collaborated with the service management, project managers and business teams to achieve 100% OLA compliance
- Sales and Digitization of collections channels to creating value exchange and co-creation opportunities to achieve win-win partnerships
- Automation of prepayment processing and creating more focus on Big Data analytics.
Group Head – Value Realization (Industry Vertical Markets)
Interswitch Group
01.2014 - 01.2016
- Achieved 120% growth from preceding year within Key Accounts assigned across select account in various industry (i.e Gaming Telco, Banks)
- Executed strategic partnership with 6 (six) key Banks on Autogate (i.e Interswitch’s transfer service with a transaction revenue potential of over 250 million Naira monthly
- Championed the revamp of the transfer solution and responsible for co-opt strategy to break into the transfer space with key player NIP
- Facilitate sales across various industry verticals, cross-sell, grow and penetrate existing sectors (i.e Oil and gas, FMCG, IT telecommunications, Government, states, Public sectors, Hospitality, Other Financial institutions etc)
- Product reengineering with the technology, sales, business and strategy team.
Sales Lead/ Unit Head, Sales and Business Development
Interswtich Limited
01.2009 - 01.2014
- Responsible for business acquisition, product sales and account management
- With a focus on key players in the IT/Telecommunication, lottery and Media space
- Key Achievements: Acquired of 150 new customers within a year in this role in new markets identified
- Market expansion to Gaming Space with over 40 new customers
- Drive sales opportunities from within select key account towards contributing to several division’s annual sales targets
- Business & financial analysis, Project management support
- Responsible for driving business growth, market penetration, adoption of the company’s solutions across various sectors
- Ensuring the profitability of the company’s product in own portfolio, Preparing and responding to RFPs, RFIs.
Education
Bachelor of Engineering, Computer Engineering -
Benson Idahosa University, Edo State Nigeria
No Degree - Strategy And Sales
Harvard Business School
Boston USA12-2024
Senior Management Program - undefined
Lagos PAN African University
03.2014
Skills
- Strategy
- Business Development
- Sales Strategy
- Digitization
- Microsoft Office Suite
- Agile
- Project coordination and management
- People management
- CRM
- Client & Customer Management
- Budgeting & Costing
- Data Collection and Analysis
- Sales Strategy & Leadership
- Market Expansion & Business Transformation
- Enterprise Deal Negotiation & Execution
- Team Building & Leadership
- Key Account Management
- Customer Success & Stakeholder Engagement
- Performance Management & Sales Excellence
- Collaboration & Strategic Planning
- Financial Management
- Resource Allocation
- Market Research
- Staff Development
- Customer Service
- Contract Negotiation
- Client Relationship Building
- Lead Generation
- Price Structuring
- Sales Leadership
- Innovation management
Certification
- Cisco Certified Network Analyst (CCNA)
- Green /Yellow Belt- Certified
Hobbies and Interests
- Travelling
- Meeting people
- Networking
Volunteer Experience
- Patron - Employee engagement
- Talent Management and Onboarding
Functionaltrainings
- Aligning Sales and Strategy -Harvard Business School 2024
- Leadership Development & Succession Strategist Certification Program- HCI
- Social selling- Profiliant
- Middle Management Training (MMDP)
- Sales Academy
- Filigri Consulting ltd August 2016
- Financial Acumen for Sales Professionals: (Profiliant Development Resources) 2012
- Gathering User requirement course – Learning tree UK (March 2009
- Miller Heiman (Strategic & Conceptual selling): (2008)
- Project Management applications: Attask, PRINCE 2 (Invie
- Time Management (Franklin Covey Focus Training): (2008)
- Postilion User Training (PUT): (2007)
Languages
English
Native language
English
Proficient
C2
French
Elementary
A2
Timeline
Vice President Sales and Account Management
Systegra (Africa Expansion)
04.2023 - Current
Group Head Sales and Account Management
Systegra (Interswitch Group.)
04.2021 - 01.2023
Group Head, Financial Service Sector (Interswitch Sales Network)
Interswitch Group Nigeria
04.2018 - 03.2021
Group Head, Communications and Lifestyle
Interswitch Group
01.2016 - 01.2018
Group Head – Value Realization (Industry Vertical Markets)
Interswitch Group
01.2014 - 01.2016
Sales Lead/ Unit Head, Sales and Business Development
Interswtich Limited
01.2009 - 01.2014
Senior Management Program - undefined
Lagos PAN African University
- Cisco Certified Network Analyst (CCNA)
- Green /Yellow Belt- Certified
Bachelor of Engineering, Computer Engineering -
Benson Idahosa University, Edo State Nigeria
No Degree - Strategy And Sales
Harvard Business School
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