Rereloluwa Thomas
Lagos
Summary
Emerging business professional in marketing, eager to contribute to change management and organisational growth. Excels in leadership roles with superior attention to operational challenges and business solutions.
Overview
10
10
years of professional experience
6
6
years of post-secondary education
4
4
Certification
Work history
Chief operating officer
Idea Hatchers Limited
Lagos, Maryland
2023.01 - Current
- Designed experiential strategies of over 200M, for clients across diverse industries, to achieve set marketing goals.
- Adeptly managing cross-functional teams, of over 50 field staff and onsite personnel.
- Monitored agency budget to meet sales and revenue targets, and exceeded the first-year profit target by 34%.
- Designed (3-year) business strategy to acquire short and long-term goals for the company.
- Worked with board of directors to establish objectives and decisively lead operations. Company secretary, Banwo and Ighodalo hosted quarterly business review meeting.
- Partnered with management teams across (Bluebird Communication) group, to optimise operations, reduce costs and develop well-rounded marketing communications strategies for brands.
Account manager
Bluebird Communications Limited
Lagos, Maryland
2022.07 - 2023.01
- Oversaw account portfolio for clients across pharmaceutical, real-estate, alcoholic beverages and insurance sectors, to deliver top-quality account management support for each client (account).
- Displayed high-level business development skills for existing accounts, in resulting in growth.
- Promoted from Assistant Account Manager to Account Manager within 1-year period.
Assistant account manager
Bluebird Communications Limited
Lagos, Maryland
2021.07 - 2022.06
- Analysed and audited market competition, developing sales/marketing strategies that showcase unique business offerings. Leveraging adept knowledge on digital, and traditional communications knowledge.
- Worked closely with the Strategy and Innovation unit to develop creative, engaging pitches to secure new clients and expand existing client businesses under the supervision of the Account Director.
Senior account executive
LSF|PR
Lagos, Lekki
2020.10 - 2021.06
- Developed a robust relationship with media partners panning through Nigeria and some west African regions.
- Engaged different digital communities/ influencers for Mega-growth to drive brand engagement and positioning.
- Handled crisis communication for Chaka technologies with professionalism and proactive mindset to mitigate damage and restore positive image.
- Won an international PR award, Sabre award with Darling Hair - Be Beautiful campaign.
Media & PR executive
Bluebird communications
Lagos, Maryland
2017.12 - 2020.10
- Developed an award-winning experiential strategy for European Union, with the campaign theme; renewable energy for a sustainable future, in Lagos, Abuja & Kano.
- Built and maintained relationships with appropriate media partners and creative agency to execute integrated marketing campaigns.
- Perform ROI analysis to develop recommended strategies for buyers to use in negotiating "added value".
- Collaborated with the team during upfront planning to negotiate rates that saved a number of clients an average sum of NGR 15Million.
Creative assistant
Watermark & Victoria
Lagos
2017.05 - 2017.11
- Clientele: Honeywell Flour Mills, Coca Cola (Nigerian Bottling Company)
Education
Master of Science - Advertising & PR
University of lagos
Lagos/Nigeria 2018.01 - 2019.01
Bachelor of Science - Mass Communications
University of Lagos
Lagos 01.2011 - 09.2015
Skills
- Planning and execution
- Creative and innovative
- Revenue growth
- Problem-solving
- Managing multi-disciplinary teams
- Brand management
Affiliations
- Stage plays
- Travel
- Local cuisines
Accomplishments
- Appointed chief operating officer of the experiential arm, a new subsidiary within the Bluebird group.
- Exceeded the first-year profit target by a remarkable 34% as a newly established company,
Certification
- Brand Management Academy (BMA certified)
- Henley Business school
References
References available upon request.
Timeline
Chief operating officer
Idea Hatchers Limited
2023.01 - Current
Account manager
Bluebird Communications Limited
2022.07 - 2023.01
Assistant account manager
Bluebird Communications Limited
2021.07 - 2022.06
Senior account executive
LSF|PR
2020.10 - 2021.06
Master of Science - Advertising & PR
University of lagos
2018.01 - 2019.01
Media & PR executive
Bluebird communications
2017.12 - 2020.10
Creative assistant
Watermark & Victoria
2017.05 - 2017.11
Bachelor of Science - Mass Communications
University of Lagos
01.2011 - 09.2015