Rereloluwa Adetimehin

• Coordinated innovative marketing strategies to accomplish marketing objectives and boost long-term profitability which led Renmoney to winning Fintech lender of the year 2021.
• Planned, implemented and tracked sales and marketing strategies to promote brand products by +26% volume & +60% value.
• Chaired all communications and creative developments for the brand to reinforce key product benefits across all channels - this led the company to rank 3rd on loan awareness in Nigeria according to research.
• Created digital campaigns to drive app installs and helped optimize web for SEO which drove loan applications by +97% on web, +54% increase in calls and +46% on the app.
• Led and managed the creative team to achieve a +202% engagement growth within 3 months on the bank's social media channels & +18% increase in loans sales through intensive digital marketing.
• Repositioning of Renmoney's image from being a traditional lender to being a digital bank within the target demography in 18 months.
• Organized and delivered training sessions for new product content and technological advancements to teams within the company.
• Prepared and executed marketing budget of $809,929, that drove increased channel efficiency in acquisition performance metrics.
• Conducted trials and user tests of marketing channels such as paid acquisition, social media and content creation that helped us stand out.
• Enhanced profitability by achieving marketing objectives and drove productivity and growth from concept to implementation.
• Manage internal & external events that gives us access to investment prospects, giving us a pipeline of N500m in 9 months.

• Drove go to market strategies and methodologies for brands in my purview.
• Drove marketing efforts for brands by orchestrating tactical and strategic advertising campaigns.
• Identified and pitched for new business which made the agency more profitable by +20% in a year.
• Oversaw preparation of marketing copy, images, videos, emails and other collateral.
• Identified issues, analyzed information and provided advertising solutions to problems for brands like Pernod Ricard and British American Tobacco.
• Carried out day-to-day duties accurately and efficiently to improve brand awareness for my brands.
• Developed creative presentations, trend reports, kitted assets and product data sheets.

• Drove operational improvements which resulted in savings and improved profit margins for brands.
• Built and strengthened relationships with new and existing clients to drive revenue growth for Insight Publicis.
• Qualified leads, built relationships and executed sales advertising strategies to drive new business.

- Heineken UCL Campaign 2018 & 2019

- Nigerian Breweries AGM 2018 & 2019

- Heineken Lagos Fashion Week 2018

- Polaris Bank Brand Strategy & Communication (2018)

- Tiger Beer Launch into Nigeria 2018

- Heineken 192 Credential Campaign

• Partnered with design to shape strategic and creative output of growth channels.
• Evaluated market trends to inform targeted awareness and DR programs for customers.
• Managed over 3 accounts from ideation to execution of marketing strategies.
• Collaborated with production on task list creation to meet overall project goals on time.

Key Brand Campaigns

- Maggi Naija Pot Trade Launch

- Nescafe Activations in Lagos

- Friesland Campina (Visibility Drive, Open market activation and modern trade)

- Diageo (Awards night, Distribution drive, Malta Guinness (trade launch)