RAZAQ OLANIKE
Salford
Summary
I am a proficient marketing professional in the UK, boasting a creative and extensive history in the field. My strengths lie in the development of data-informed marketing strategies, skillfully executed across diverse channels to drive outstanding outcomes. With a verified history of success, my proficiency encompasses the orchestration of multifaceted marketing initiatives, including event marketing, brand activation, and both B2B and B2C campaigns. Notably, I recently spearheaded the marketing efforts for the "SUSTAINABLE TRAVEL CONVENTION," a campus event that achieved remarkable results. Presently, I am actively seeking a placement in a marketing role, eager to apply my expertise and insights to a dynamic team.
Overview
9
9
years of professional experience
Work history
Digital Marketing intern, Intern & trainee
08.2023 - Current
- Content creation, Social media branding, Email marketing, Search Engine Optimization, Search Engine Marketing
Marketing Assistant
Wright's Resumes and Connections, USA
05.2023 - 08.2023
- Providing social media interactions that will support the sector in which the company works weekly on Twitter, Instagram, Facebook, Instagram, and Linkedin
- increased traffic on social media platforms by 50%
- Creating videos on Lumen5 and editing on Canvas, and Veedio to publish on the company's blog page, and social media accounts
- Created innovative social media posts and schedules to drive engagement.
- Collaborated with marketing manager, clients and partners to support marketing strategy development.
- Guaranteed strong brand image by maintaining consistent tone across all channels.
- The use of Hellowooofy for scheduling posts on different platforms.
Account Manager- Dano Milk
Duo Agency
11.2021 - 12.2022
- Managed Partner advertising programs
- Successfully launched a new product and created a roadmap for nurturing it through the product lifecycle - Increase site traffic by 150% within 3 weeks of the campaign launch
- Gained 12% market share for a brand within 2 years of launch
- Retained existing customer accounts through consistent engagement and sales data analysis.
- Investigated low-performing brands and adapted strategy to support sales and retention.
- Addressed problems in proactive and knowledgeable manner to maintain and enhance client satisfaction.
- Worked with designers to create high-quality advertising and newsletter campaigns.
Event Planner
Duo Agency, Advertising And Marketing Agency
10.2019 - 10.2021
- Responsible for generating ideas, and planning (including budgeting) of clients' marketing campaigns; coordinated small-scale events and activations and supported larger events and marketing projects
- Achievements:
- Planned and organized a launch event for the Dano and In SME Business club to market products to 500 CEOs, CFOs, and Business Development Managers which resulted in 72% conversion
- Analysed event needs to outline and define scope of services and project requirements.
- Selected event-specific technology and equipment to bring visions to fruition.
- Liaised with marketing and PR colleagues to promote special events in social calendars.
- Led vendor negotiations to obtain cost-effective services and products.
- Managed support staff and vendor coordination to facilitate logistics during event.
Marketing Team Support Staff
Electricity Management Service Limited, EMSL
08.2014 - 07.2015
- Maintained social media presence on Facebook and Twitter
- Collate business contacts of prospective clients and enter them into the database.
Education
Certificate in Digital Marketing -
Hubspot
Academy Google Analytics Certification - undefined
Masters - Hospitality, Event, and Tourism Management
Oxford Brookes University
01/2023 -
Master's - International Relations and Personnel relations
University of Lagos
2019
B.sc (Hons - Economics
University of Lagos
2013
Skills
- Key Competencies:
- Event planning & promotion Event logistics & reporting
- Social media marketing Communication
- Client relations Creative strategies
- Supplier management Creating & Editing videos
- Research and analysis Data Analysis
- Outstanding organizational skills Attention to details
- Familiarity with SEM/SEO, PPC, and Email marketing campaigns
- Digital content creation
- Social media account management
- Social media strategy
- Campaign support
- Marketing concepts
- Product promotion
- Content marketing
- Google AdWords
- High-value project management
Timeline
Digital Marketing intern, Intern & trainee
08.2023 - Current
Marketing Assistant
Wright's Resumes and Connections, USA
05.2023 - 08.2023
Account Manager- Dano Milk
Duo Agency
11.2021 - 12.2022
Event Planner
Duo Agency, Advertising And Marketing Agency
10.2019 - 10.2021
Marketing Team Support Staff
Electricity Management Service Limited, EMSL
08.2014 - 07.2015
Certificate in Digital Marketing -
Hubspot
Academy Google Analytics Certification - undefined
Masters - Hospitality, Event, and Tourism Management
Oxford Brookes University
01/2023 -
Master's - International Relations and Personnel relations
University of Lagos
B.sc (Hons - Economics
University of Lagos
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