RASHEED MURAINA
LAGOS,LAGOS STATE
Summary
Dynamic and results-driven digital marketing manager with a proven track record of over 4 years in crafting and implementing strategies that elevate brand visibility and drive sales growth. Boosted website traffic from under 500 to 8,000 monthly visitors, resulting in a 45% increase in sales through targeted market research. Led a successful social media campaign that enhanced brand engagement by 15% and optimized ad spending to achieve a 40% rise in conversion rates. Renowned for leveraging data-driven insights to attract and retain customers, contributing to significant business expansion.
Overview
5
5
years of professional experience
4
4
years of post-secondary education
3
3
Certifications
Work History
Digital Marketing Manager
Impacto Grupo
10.2023 - Current
- Developed a social media strategy that increased brand awareness by 10% and engagement by 15%
- Initiated email marketing automation workflows, improving open rates by 10% and click-through rates by 5%, leading to an 8% increase in website conversions
- Built the company's online reputation by writing blogs, increasing website traffic from under 500 to 8,000 monthly visitors
- Conducted market research to identify new sales opportunities, leading to a 45% increase in sales
Founder & Chief Marketing Officer
Smartware Innovation
11.2021 - Current
- Founded a tech startup specializing in software development, resulting in a 300% increase in annual revenue within the first year
- Leveraged digital marketing techniques to enhance brand recognition and fostered a 30% expansion in the customer base
- Led sales operations and initiatives, achieving a 35% revenue growth within six months
- Conducted market trend analysis and customer needs assessments, identifying 15 opportunities for product development and business expansion
- Managed paid advertising campaigns on Google Ads and Facebook, achieving a 30% return on ad spend (ROAS) and driving a 20% increase in sales
Digital Marketing Manager
The Eagle Media
06.2022 - 12.2023
- Guided cross-functional teams in executing integrated marketing initiatives, achieving a 25% increase in brand engagement
- Utilized data-driven insights to optimize digital ad spending, resulting in a 35% reduction in CPA and a 40% increase in conversion rates
- Created effective SEO strategies, attaining first-page rankings for key industry keywords and driving a 45% increase in organic traffic
Social Media Manager
CBA
10.2021 - 05.2022
- Crafted engaging social media content, leading to a 50% surge in content engagement
- Monitored and addressed customer inquiries on social channels, maintaining a 95% response rate
Marketing Manager
Century Technology
04.2021 - 09.2021
- Executed targeted social media advertising campaigns, generating over 500 leads and contributing to a 35% increase in income revenue within three months
- Managed email marketing campaigns, achieving a 70% increase in open rates and a 50% rise in clickthrough rates
Social Media Marketing Manager
CBI
03.2020 - 03.2021
- Coordinated projects ensuring 100% on-time delivery
- Implemented website standards, reducing expenses by 40%
- Analyzed social media performance metrics using Hootsuite and Google Analytics; optimized posting schedules and content, resulting in a 30% increase in user engagement across all platforms
Education
Higher National Diploma - Computer Science
Hussaini Adamu Federal Polytechnic
Kazaure, Jigawa State 12.2017 - 05.2019
National Diploma - Computer Science
Kwara State Polytechnic
Ilorin, Kwara State 08.2012 - 05.2015
Skills
Marketing Strategy
Certification
Digital Marketing, Fundamentals of Digital Marketing by Google
Timeline
Digital Marketing Manager
Impacto Grupo
10.2023 - Current
Digital Marketing Manager
The Eagle Media
06.2022 - 12.2023
Founder & Chief Marketing Officer
Smartware Innovation
11.2021 - Current
Social Media Manager
CBA
10.2021 - 05.2022
Marketing Manager
Century Technology
04.2021 - 09.2021
Social Media Marketing Manager
CBI
03.2020 - 03.2021
Higher National Diploma - Computer Science
Hussaini Adamu Federal Polytechnic
12.2017 - 05.2019
National Diploma - Computer Science
Kwara State Polytechnic
08.2012 - 05.2015
Digital Marketing, Fundamentals of Digital Marketing by Google
Cloud Computing, Fundamentals of a Modern Data Strategy on AWS
Web Development, Learn PHP and MYSQL Development by Eduonix
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