RASHEED MURAINA
LAGOS,LAGOS STATE
Summary
Dynamic and results-driven digital marketing manager with a proven track record of over 4 years in crafting and implementing strategies that elevate brand visibility and drive sales growth. Boosted website traffic from under 500 to 8,000 monthly visitors, resulting in a 45% increase in sales through targeted market research. Led a successful social media campaign that enhanced brand engagement by 15% and optimized ad spending to achieve a 40% rise in conversion rates. Renowned for leveraging data-driven insights to attract and retain customers, contributing to significant business expansion.
Overview
5
5
years of professional experience
4
4
years of post-secondary education
3
3
Certifications
Work History
Digital Marketing Manager
Impacto Grupo
10.2023 - Current
- Developed a social media strategy that increased brand awareness by 10% and engagement by 15%
- Initiated email marketing automation workflows, improving open rates by 10% and click-through rates by 5%, leading to an 8% increase in website conversions
- Built the company's online reputation by writing blogs, increasing website traffic from under 500 to 8,000 monthly visitors
- Conducted market research to identify new sales opportunities, leading to a 45% increase in sales
Founder & Chief Marketing Officer
Smartware Innovation
11.2021 - Current
- Founded a tech startup specializing in software development, resulting in a 300% increase in annual revenue within the first year
- Leveraged digital marketing techniques to enhance brand recognition and fostered a 30% expansion in the customer base
- Led sales operations and initiatives, achieving a 35% revenue growth within six months
- Conducted market trend analysis and customer needs assessments, identifying 15 opportunities for product development and business expansion
- Managed paid advertising campaigns on Google Ads and Facebook, achieving a 30% return on ad spend (ROAS) and driving a 20% increase in sales
Digital Marketing Manager
The Eagle Media
06.2022 - 12.2023
- Guided cross-functional teams in executing integrated marketing initiatives, achieving a 25% increase in brand engagement
- Utilized data-driven insights to optimize digital ad spending, resulting in a 35% reduction in CPA and a 40% increase in conversion rates
- Created effective SEO strategies, attaining first-page rankings for key industry keywords and driving a 45% increase in organic traffic
Social Media Manager
CBA
10.2021 - 05.2022
- Crafted engaging social media content, leading to a 50% surge in content engagement
- Monitored and addressed customer inquiries on social channels, maintaining a 95% response rate
Marketing Manager
Century Technology
04.2021 - 09.2021
- Executed targeted social media advertising campaigns, generating over 500 leads and contributing to a 35% increase in income revenue within three months
- Managed email marketing campaigns, achieving a 70% increase in open rates and a 50% rise in clickthrough rates
Social Media Marketing Manager
CBI
03.2020 - 03.2021
- Coordinated projects ensuring 100% on-time delivery
- Implemented website standards, reducing expenses by 40%
- Analyzed social media performance metrics using Hootsuite and Google Analytics; optimized posting schedules and content, resulting in a 30% increase in user engagement across all platforms
Education
Higher National Diploma - Computer Science
Hussaini Adamu Federal Polytechnic
Kazaure, Jigawa State 12.2017 - 05.2019
National Diploma - Computer Science
Kwara State Polytechnic
Ilorin, Kwara State 08.2012 - 05.2015
Skills
Marketing Strategy
Search Engine Optimization (SEO)
Social Media Management
Email Marketing
Marketing Analytics
Javascript
Canva
PHP
CSS
Amazon Web Service (AWS)
Cold Calling
Branding
Team Leadership and Mentoring
Coreldraw
Certification
Digital Marketing, Fundamentals of Digital Marketing by Google
Timeline
Digital Marketing Manager
Impacto Grupo
10.2023 - Current
Digital Marketing Manager
The Eagle Media
06.2022 - 12.2023
Founder & Chief Marketing Officer
Smartware Innovation
11.2021 - Current
Social Media Manager
CBA
10.2021 - 05.2022
Marketing Manager
Century Technology
04.2021 - 09.2021
Social Media Marketing Manager
CBI
03.2020 - 03.2021
Higher National Diploma - Computer Science
Hussaini Adamu Federal Polytechnic
12.2017 - 05.2019
National Diploma - Computer Science
Kwara State Polytechnic
08.2012 - 05.2015