RAJANEESH RAJANEESH HUKKERI

• Directed end-to-end menswear product lifecycle (concept-to-retail) across 8+ private-label and licensed brands, ensuring ATS-aligned role scope, and leadership accountability.
• Drove 20–25% year-over-year sell-through growth by integrating trend analytics, consumer insights, and commercial range planning into seasonal assortments.
• Optimized design-to-sampling and sourcing workflows, reducing time to market by 30%, and improving vendor responsiveness across Asia and the Middle East.
• Led the licensed merchandise strategy for Real Madrid FC, ensuring brand compliance, royalty alignment, and scalable retail distribution.
• Built and mentored cross-functional teams (design, sourcing, merchandising), improving delivery KPIs, and earning Best Retail Employee – Design (2023).

Key Brands: ReEarth, Born Urban, In-house Labels, Real Madrid FC Merchandise.

• Led brand-wide menswear, streetwear strategy, launching seasonal collections that generated double-digit revenue growth within two years.
• Owned end-to-end product development, including design, sampling, cataloging, and campaign execution, increasing brand consistency by 40%.
• Translated brand positioning into commercially viable assortments, improving repeat customer and retention metrics.
• Expanded assortment depth by 35% while protecting margins through fabric innovation, cost negotiation, and supplier rationalization.
• Partnered with marketing, e-commerce, and retail teams to strengthen go-to-market execution, and conversion performance.

• Led high-volume menswear categories, including formalwear, casualwear, knits, and outerwear, for national retail distribution.
• Developed seasonal range architecture and line plans aligned with sales forecasts and merchandising strategy.
• Played a key role in launching Van Heusen Sport, supporting brand diversification, and new customer acquisition.
• Collaborated cross-functionally to improve inventory efficiency and sell-through performance.
• Mentored junior designers, strengthening internal capability, and succession planning.

• Headed creative studio operations for multi-brand portfolios, delivering cohesive menswear, and casualwear collections.
• Managed design-to-delivery execution for in-house and celebrity brands, with 95% on-time launch accuracy.
• Expanded accessory and category extensions, increasing average order value (AOV), and category contribution.
• Streamlined vendor sourcing and sampling processes, reducing development costs by 20%.
• Supported brand launches and celebrity collaborations, driving retail expansion and market visibility.