Priscilla Asonibare
Abuja,Federal Capital Territory
Summary
Seasoned Blog Content Writer with 8+ years of experience writing well-research, compelling and SEO-optimized content to support businesses in achieving their lead generation and sales goals. Comfortable with writing for diverse audiences, deep diving into research and breaking down new complex topics in ways readers can easily understand. Self-motivated with a track record of strategically applying SEO principles to get blog content on Google's first SERP.
Overview
7
7
years of professional experience
4
4
years of post-secondary education
Work History
Web Content Writer
BLAZE Group LLC
Abuja, FC
06.2022 - 08.2023
- Wrote 80+ blog posts across various business topics with CTAs that generated 1000+ email newsletter sign-ups over 6+ months
- Ensured deliverables were clear, concise and error-free, ensuring client satisfaction every single time
- Updated client's website content and design to increase CRO by 18% within 4 months
- Collaborated with marketing lead to ensure all written content aligned with client's brand voice and SEO goals.
Content Writing Consultant
Hello Tractor, Inc
03.2023 - 07.2023
- Developed and executed content strategy for a significant company project which increased website traffic by 37% and lead generation by 25%
- Wrote in-depth blog posts highlighting company's successes and positioning the company as a thought leader in the agricultural industry
- Brainstormed and created copy for company's social media content, tailoring it to different audience personas to ensure that the company accomplished its goal of providing tailored content to its target audiences.
Content Marketing Consultant
SmartComplyApp
06.2022 - 09.2022
- Formulated an inbound marketing strategy that increased brand awareness by 85%
- Conducted industry research and analysis to guide content generation strategies, which led to a 36% increase in organic website traffic
- Wrote original SEO-optimized blog posts to educate target audience
- This enabled the business to generate 50+ qualified leads for its sales pipeline
- Collaborated with web development team to update the website's design and copy to improve CRO by 15%.
Communications Lead
Hello Tractor Inc.
07.2019 - 12.2021
- Ensured that all website copy and blog posts were well optimized for search engines (SEO) by carrying out keyword research using tools like Google Keyword Planner, Google Search Console & Alexa
- Created copy for, and built the current Hello Tractor website from scratch using WordPress
- Created 20+ success story blog posts and reports for donor-funded projects to show the impact of the company's work
- Contributed to the content curation and design of company publications including customer user manuals, OFID Quarterly Magazine, CTA ICT Update Issue as well as Impact and Commercial papers
- Supported internal communication by contributing to 12 internal newsletters.
Communications Assistant
Hello Tractor Inc.
08.2016 - 08.2018
- Created and published 5+ SEO-optimized blog posts to highlight company events and achievements
- Supported creation of 30+content for the company's social communication channels
- Supported proofreading and editing of internal and external communication materials to eliminate errors and improve readability.
Education
Bachelor of Science - Computer Science
Babcock University
Nigeria 09.2012 - 05.2016
Skills
Content Research
undefinedTimeline
Content Writing Consultant
Hello Tractor, Inc
03.2023 - 07.2023
Web Content Writer
BLAZE Group LLC
06.2022 - 08.2023
Content Marketing Consultant
SmartComplyApp
06.2022 - 09.2022
Communications Lead
Hello Tractor Inc.
07.2019 - 12.2021
Communications Assistant
Hello Tractor Inc.
08.2016 - 08.2018
Bachelor of Science - Computer Science
Babcock University
09.2012 - 05.2016
Similar Profiles
Hosanna YraguenHosanna Yraguen
Consultant at Blaze and Sons Enterprises LLCConsultant at Blaze and Sons Enterprises LLC
Courtney GayCourtney Gay
General Manager at Blaze Pizza, LLCGeneral Manager at Blaze Pizza, LLC
Aryaman ChowdhuryAryaman Chowdhury
Crew Member at Blaze Pizza LLCCrew Member at Blaze Pizza LLC