Pretty Zinta Abel
Abuja,Niger State
Summary
My name is Pretty Zinta Abel. I recently graduated from O2 Academy, one of the leading advertising academy in West Africa, where I studied Marketing Strategy and Advertising. I have a strong background in digital marketing, with experience in creating and managing online campaigns, building brand visibility, and engaging audiences across digital platforms. I am skilled in social media management, content creation, SEO, email marketing, and analyzing campaign performance using digital marketing tools. I enjoy using creative and data-driven strategies to improve results, increase customer engagement, and contribute to business growth. I am a proactive learner, detail-oriented, and passionate about keeping up with the latest digital marketing trends and technologies.
Overview
3
3
years of professional experience
Work history
Digital marketing specialist
Ghaleey Global
Abuja, FCT
2024.02 - Current
- Created digital advertisements, resulting in increased click-through rates.
- Optimized online marketing campaigns for better return on investment.
- Revamped e-commerce site to enhance shopper experience.
- Implemented a-b testing for landing pages optimization.
- Conducted market research to identify potential business opportunities.
- Actively participated in networking events to foster industry connections.
- Developed engaging content for social media platforms to increase brand visibility.
- Increased brand awareness through effective use of PPC advertising.
- Coordinated placements for television and radio, social media and print publication advertisements.
Web Developer & Search Engine Optimization
Driver Lomi
London, United Kingdom
2024.04 - 2026.04
- Design and Development: Develop and maintain websites.
Technical SEO: Optimize site architecture, URLs, and page load speed. - On-Page Optimization: Implement meta tags, headers, optimize content with keywords, and improve site structure.
- Keyword Research: Identify relevant keywords to target for content and organic growth.
- Improved web development plans to achieve client requirements within assigned time frames.
- Performance Monitoring: Analyze metrics using tools (Google Analytics, Search Console) to track rankings and traffic.
Digital Marketing Specialist
Car Rentals & Escort Ltd
Abuja, Nigeria
2024.07 - 2026.02
- Implemented digital marketing strategy for emails, Instagram and Facebook campaigns.
- Coordinated email marketing campaigns for customer engagement improvement.
- Enhanced company's reputation by managing positive online reviews and responses.
- Brainstormed ideas with clients and stakeholders to maximise project potential.
- Crafted campaigns using market understanding, consumer analysis, and advertising psychology.
- Facilitated lead generation for sales team through targeted digital campaigns.
- Managed Google AdWords account to improve ad performance.
- Managed organic social media growth and activity across all platforms.
Skills
- Brand development strategies
- Paid social media marketing
- Search Engine Optimisation
- Organic social media marketing
- Email Marketing
- Search engine marketing
- Brand awareness development
Timeline
Digital Marketing Specialist
Car Rentals & Escort Ltd
2024.07 - 2026.02
Web Developer & Search Engine Optimization
Driver Lomi
2024.04 - 2026.04
Digital marketing specialist
Ghaleey Global
2024.02 - Current