Pretty Toby
Lagos
Summary
I am a market researcher with experience in fashion research, competitor analysis, and trend intelligence, with a strong eye for detail and a genuine interest in how fashion brands communicate and grow across African and global markets.
Overview
2
2
years of professional experience
1
1
Certification
Work history
Brand/Fashion Research Assistant
Ile Sosan
Remote
2025.03 - 2025.11
- Researched competitor and market activity across fashion and lifestyle brands, analysing pricing, product positioning, fabrics, and emerging trends to help the team spot gaps and opportunities.
- Monitored fashion trends across runway reports, street style, and social media, compiling findings into clear, well-structured documents that supported creative and strategic decision-making.
- Compiled a database of international fashion PR contacts across publications, including Vogue and other leading fashion magazines, documenting their areas of focus to identify the best outreach opportunities aligned with the brand.
- Organised research files, brand references, and competitor profiles for easy access, informing content decisions across Instagram, TikTok, and campaign planning.
Production assistant (Nysc)
Lagos Business School
Lagos, Nigeria
2024.02 - 2025.03
- Applied rigorous research and documentation skills in a fast-paced institutional environment, reviewing and validating large volumes of materials to ensure accuracy, consistency, and compliance with strict standards.
- Built and maintained organised digital databases and records to support cross-team reporting and information retrieval.
- Collaborated closely with programme teams to resolve information gaps, demonstrating strong attention to detail and proactive communication under deadline pressure.
- Managed high-volume documentation cycles with consistent accuracy, developing a systematic approach to information management.
Education
Bachelor of Science - Plant Science and Biotechnology
Federal University Otuoke
Bayelsa/Nigeria /2017 - /2023
Skills
- Competitor Analysis & Market Knowledge
- Strong written and verbal communication skills
- Trend research
- Documentation & Reporting
- Team player
- Microsoft Office (Word, Excel, PowerPoint)
- Attention to Detail & Data Accuracy
- Organisational & Multitasking Abilities
Certification
Digital Marketing — In Progress
Virtual Assistant ALX — Completed
NYSC Coursera Batch 'A' — Complete
Timeline
Brand/Fashion Research Assistant
Ile Sosan
2025.03 - 2025.11
Production assistant (Nysc)
Lagos Business School
2024.02 - 2025.03
Bachelor of Science - Plant Science and Biotechnology
Federal University Otuoke
/2017 - /2023