PETE EHIS OKOSUN
Benin City,Nigeria
Summary
Results-driven Key Account Manager with over 11 years in FMCG, generating ₦1.5B in spirits and wine sales. Achieved 98% client retention through strategic account management and optimized trade discounts. Utilizes market data analysis and relationship management to develop tailored solutions that boost client satisfaction and drive revenue growth.
Overview
12
12
years of professional experience
Work History
Regional Sales Partner
Nutrifood & Beverage Ltd
, Nigeria
11.2024 - Current
- Generated ₦960M in sales revenue at an 88% win rate by deploying a performance management system and coaching an 8-member team on sales execution.
- Managed 20 key accounts across 8 territories, increased annual sales revenue by ₦240M, and contributed 22% to overall business growth.
- Collaborated with supply chain teams to cut order fulfilment delays by 57% - from 7 to 3 days - and raised customer satisfaction scores by 31%.
- Identified upselling and cross-selling opportunities within tier-1 accounts and unlocked ₦20M in monthly incremental revenue.
Assistant Regional Sales Manager
Choice Sanitary Wares Ltd
, Nigeria
03.2022 - 10.2024
- Negotiated distribution agreements with 50 retail partners across 16 new locations, expanded product availability by 60%, and added ₦25M to monthly primary sales.
- Deployed point-of-sale (POS) materials across 500 modern trade channels and drove account revenue from ₦1.2B to ₦1.5B annually.
- Analysed customer purchasing trends, restructured bulk discount tiers, shelf placement, and planograms, and scaled sales volume by 25%.
Sales Account Manager
Nutrifood & Beverage Ltd
, Nigeria
11.2018 - 03.2022
- Cultivated relationships with 52 supermarkets and key distributors through weekly inventory monitoring and receivable reconciliation, deepened customer loyalty, and strengthened repeat orders by 16%.
- Secured key accounts with distributors and modern trade outlets - including Shoprite, Market Square, and Hallmark - widened product availability, and delivered ₦720M in annual revenue.
- Executed Joint Business Plans (JBPs) with key accounts and achieved 20% sales volume growth through structured performance reviews and order tracking.
Territory Sales Manager
Lit Food Ltd
, Nigeria
10.2015 - 11.2018
- Devised a WhatsApp and tele-calling CRM framework, enhanced stakeholder engagement by 23%, and saved ₦2M in quarterly operational costs.
- Launched a consumer loyalty programme across trade channels and lifted repeat purchases by 10% through awareness campaigns and promotional giveaways.
Sales Executive
Dansa Food Ltd
, Nigeria
03.2014 - 10.2015
- Converted 85% of prospects into active trade partners through sales presentations, driving 18% revenue growth.
Education
Post Graduate Diploma (PGD) - Business Management
Ambrose Alli University
EkpomaHigher National Diploma (HND) - Marketing
Federal Polytechnic
OkoNational Diploma (ND) - Business Administration
Yaba College of Technology
LagosSkills
- Strategic Account Management
- Sales Strategy Development
- Commercial Negotiation
- Joint Business Planning (JBP)
- Customer Relationship Management (CRM)
- Account Planning
- Customer retention
- Sales Performance Analysis
- Sales Trend Analysis
- Market Segmentation
- Market analysis
- Revenue management
Personal Information
Title: KEY ACCOUNT MANAGER
Timeline
Regional Sales Partner
Nutrifood & Beverage Ltd
11.2024 - Current
Assistant Regional Sales Manager
Choice Sanitary Wares Ltd
03.2022 - 10.2024
Sales Account Manager
Nutrifood & Beverage Ltd
11.2018 - 03.2022
Territory Sales Manager
Lit Food Ltd
10.2015 - 11.2018
Sales Executive
Dansa Food Ltd
03.2014 - 10.2015
Post Graduate Diploma (PGD) - Business Management
Ambrose Alli University
Higher National Diploma (HND) - Marketing
Federal Polytechnic
National Diploma (ND) - Business Administration
Yaba College of Technology