Paul Gwanzy

B2C Info Products. PDF Empire is a unique info company that helps everyday people turn their knowledge into income by selling simple PDF products online, like guides, planners, and templates. They make it easy for anyone to create and earn from digital downloads, even with no tech skills or audience, by providing them with unique templates and also knowledge on how to leverage AI to create a PDF out of any idea and sell. The company provides a range of services, from low-ticket courses to high-ticket coaching and inner circles.

Responsibilities:

• Engage leads in conversations, identify how we can help them, and recommend the best service or product for them, and close it in the DM.
• Follow up on leads to ensure the direction of the conversation.
• Message new followers, and engage them in conversations to see if any of our products and services match their needs.
• Revive old leads in the pipeline that haven't taken any action, to see if they are in a better position to make a purchase.

Key Achievement:

• Closed $30k worth of low-ticket deals right off the bat in the DMs.
• Worked closely with the offer owner, and helped structure and orchestrate a challenge.
• Generated a total of $150k in revenue from low-ticket deals.

B2C Info Product/High Ticket Coaching. Ecom Degree University (EDU) is a leading company in the eCommerce education sector. It teaches regular people how to make money from home by reselling big-name brand products on Amazon, without having to work for anyone or sell all their time for money. The interesting part is that they teach all of this via easy-to-understand programs that can cater to every income bracket, as they have programs from as low as $99 a month to a one-on-one membership of $7,000. So, every person has the opportunity to learn and make money with the business model. EDU, as of today, boasts over 20,000 students and has produced over a hundred millionaires from its academy.

Responsibilities:

• Responding to leads' messages on the autoresponder (Aloware) and social media DMs.
• Run through discovery and qualify if a lead is fit for any of the available programs.
• Book every qualified lead to the calendar, and update the closer on the details of the leads to better help them prepare for the call.
• Follow up on every lead that should be followed up on every day, i.e., leads that booked a call, leads that no-showed on a call, leads that are qualified but have yet to book, leads that got on the call but didn't close, and unresponsive leads.
• Revive old leads in the pipeline that haven't taken any action, to see if they are in a better position to make a purchase.
• Maintaining the pipeline and ensuring no stone is left unturned.

Key Achievements:

• I influenced the company culture and improved the way setters interacted with closers about a lead by going the extra mile to vouch for my leads, giving closers a full breakdown of my conversation, and telling them how I feel about a lead to improve their overall energy on the call and interaction with the lead.
• I collected over $240,000 in cash total and set a company record at that time of $50,000 in a single month by a setter.
• Notorious for my ability to spot hot leads and prime them so well that they close minutes after I connect them with a closer. I did that so much while handling the DMs that I was nicknamed 'The Sniper' by team members.

B2C info product. Community of Closers is a sales education company that trains and equips aspiring sales representatives or business owners. It teaches them the raw and uncut fundamentals of carrying a sales conversation, from discovery to closing a sale, and everything in between. I had the dual opportunity to learn and serve them for four months. This was a Nigerian offer by the way. It was the first gig I did in sales.

Responsibilities:

My responsibility was to message webinar opt-ins and attendees, have a short discovery with them on why they did not purchase the high-ticket offer, and get on a call with them to discuss the issues they had. Based on what I gather from the call, I either end up handling their objections and selling them on the initial offer, or in cases of insufficient funds (which was most common), I'd down-sell them on the low-ticket offer.

Key Achievements:

• Generated over $5k in sales for the company as a beginner. Mostly low-ticket offers, so it was a big feat for me.
• Ranked as top rep on the team, doubling the conversion performance of the rep behind me and other peers.