Overview
Work History
Education
Skills
References
Affiliations
Interests
Summary
Work Preference
Timeline
Generic
PAUL AYOOLA

PAUL AYOOLA

Marketing Professional
Lagos/Ibadan Along,LAGOS

Overview

18
18
years of professional experience

Work History

MANAGER, CLIENTS & MARKETS

KPMG Nigeria
Victoria Island, Lagos
02.2023 - Current
  • Main accountabilities but not limited to the following:
  • Carries out routine monitoring and standard reporting on commercial data involving sales, profitability and/or co-funding and sponsorship opportunities using an agreed set of corporate processes, techniques, and report templates
  • Ensures product/sector knowledge is up to date and forward thinking
  • Provides account /country specific input into market intelligence activities, innovation, and business development/marketing plan/targets
  • Value adds account extension, cross sell, and retention
  • Manages and delivers in year Account Plan
  • Develops out of year Account Plan
  • Using standard procedures and templates, regularly records, analyses and reports on operational activity levels and performance data, to support LOB Heads in making timely and effective business decisions that respond to operational needs
  • Contributes data as required, to enable the development and distribution of high quality, client, and market-focused marketing collateral
  • Builds relationships and uses influence to work with others internally to grow the business.
  • Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
  • Researched developing trends to stay updated with new ideas and marketing practices.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Maintained documentation, detailing assignments, in-progress work and completed project milestones.
  • Worked with graphic designers and writers to establish theme and tone for content.
  • Performed market segmentations, targeting and positioning for each product line.

BUSINESS DEVELOPMENT MANAGER

AELEX PARTNERS
Marble, Kingsway, Lagos
05.2022 - 02.2023
  • Business Development
  • Develop strategic plan regarding all business development, marketing and communication activities
  • Promote the profile of the Firm and assist in acquiring new clients and broaden existing client relationship
  • Maintain the Firm’s brand and create promotional materials that help drive new business
  • Planning events and marketing campaigns, working with the editorial team to help drive social media and PR and maintaining updated marketing materials across all practice areas
  • Communications and Marketing
  • Plan and execute all digital marketing, including SEO/SEM, managing the marketing database, emails and social media handles
  • Monitor and update the Firm’s website content with the following information: − Profiles of the firm, its partners and associates
  • Events (e.g., the AELEX Lecture) and conferences attended by lawyers and partners of the firm
  • Firm news and updates, e.g., appointment of new partners, landmark cases, appointment of partners or staff to positions on various bodies; and − Political content, e.g., review and appraisal of Laws
  • Design, create and manage promotions and social ad campaigns
  • Coordinating submissions to International Directories
  • Collaborate with lawyers to promote the various practice groups through thought leadership content and other activities that enhance the Firm’s profile
  • Oversee practice group awards and Firm rankings, including submission to Chambers Global and other high-profile publications.

BUSINESS DEVELOPMENT & MARKETING MANAGER

G. Elias & Co
06.2020 - 05.2022
  • 234 1 279 3670
  • Business Development and Market Strategy
  • Manage all aspects of business development within the Firm
  • Liaise with Partners and Business Heads to develop and implement a business development and marketing strategy that aligns with the Firm’s vision and strategic objectives
  • Develop and implement annual business development and integrated marketing plans, focusing on key imperatives: market share, brand visibility, and client engagement
  • Prepare and manage the Firm’s business development and marketing budget.

COORDINATOR

AFRICA DEAL ADVISORY & PRIVATE EQUITY, KPMG Advisory Services
Bishop, Lagos
03.2017 - 05.2020
  • 234 12718955
  • Pan African Deals & Private Equity Team Coordination
  • Consistently building and maintaining the deal advisory and private equity network across Africa through developing relationships with contacts at various KPMG practices across the continent
  • Central point of contact for Deal Advisory and Private Equity across the continent Maintaining the deal tracker and opportunity database
  • Business Development
  • Facilitating cross border deals by building and maintaining a database of current pan African leads and opportunities
  • Drive origination activity cadence across the various business sectors
  • Develop deep relationships with key decision makers in prospective businesses
  • Research on African economies, markets and sectors
  • Develop content of the micro web and extranet, including the locations of where to find KPMG credentials, lines of businesses, industry business models, practices’ websites, proposals and other marketing and business development materials
  • Be able to use and apply this knowledge to assist in business development opportunities.

UNIT SUPERVISOR

VALUE-ADD SERVICES, FUNMOBILE Limited I, b, A.J
Lagos, Victoria
01.2011 - 02.2017
  • Developed new marketing strategies to capture market channels with new clients
  • Brought new processes to firm for its growth, using various marketing strategies and communication skills to brand the firm in the market and attract new clients
  • Developed strategies and business for the firm by building corporate relationships with customers and the industry/market leaders
  • Utilized sales and marketing tools to create brand awareness in the market.

CLIENT SERVICES EXEDCUTIVE

LODSGATE COMMUNICATIONS LTD
, Lagos State
08.2006 - 12.2010
  • Coordination of the department’s daily business activities
  • Planned and organized events on behalf of clients Drives the sales teams towards reaching and exceeding the set targets
  • Generated new ideas, business opportunities and formulate selling strategies for clients
  • Supervises client’s jobs with other services providers and vendors unto completion, Branding
  • Awareness Campaigns, Annual Sales promotion Packaging for clients
  • Media Liaisons, media planning, scheduling and control

CLIENT SERVICES EXECUTIVE

STB McCann LAGOS
, Lagos
11.2005 - 12.2005
  • Managed accounts such as UPS, Mobil, Canon & Cadbury
  • Bought space and airtime for campaigns while with the media department
  • In charge of Client/Agency Correspondences

Education

MSc - Advertising Communication

LAGOS STATE UNIVERSITY, TEKEDIA INSTITUTE
July 2020

BA - Mass Communication (Advertising & PR

OLABISI ONABANJO UNIVERSITY
June 2005

Senior School Certificate (SSC) - undefined

GASKIYA COLLEGE
November 1999

First School Leaving Certificate (FSLC - undefined

ALABA PRIMARY SCHOOL
November 1991

Skills

  • HARD SKILLS
  • Microsoft Office suits, Project Management tools, Basic Research tools, Graphics designs, Report Presentations, CRM, Social
  • Media Strategy
  • Virtual Communities
  • Customer Satisfaction
  • Staff Assignments
  • Loss Minimization
  • Budget Controls
  • Sales Promotion
  • Delivery Schedules
  • POS Inventory System Operation
  • Tracking Expenses
  • Advertising Campaign Development
  • Resource Utilization
  • Community Organization
  • Desktops, Laptops and Mobile Devices
  • Business Leadership
  • Process Development and Streamlining
  • Strategize Business Plans
  • Improve Performance
  • Develop Policies
  • Manage Operations
  • Market and Competitor Research
  • Hiring and Onboarding
  • Organizational Structuring
  • Management Training

References

REFEREES Mrs. Ijeoma Emezie-Ezigbo Partner & Head, Transaction Advisory, KPMG Advisory Services 09091752186 Mr. Mohammed Maibe Growth Manager, VerifyMe, Nigeria 08094199495 Mr. Jacob Joshua Obaro Information Technology Consultant 08023203752

Affiliations

Certified member, Institute of Sales & Marketing Management of Nigeria Certified member, Association of Legal Administrators of Nigeria (ALAN), Certified Content Marketing Specialist. TRAINING ATTENDED APRIL 2022 | NIGERIAN BAR ASSOCIATION, INSTITUTE OF CONTINUING LEGAL EDUCATION Certificate, Building a Law Brand OCTOBER 2018 | THE BRITISH FRANCHISE ASSOCIATION Certificate, Franchising & Franchise Operations. DECEMBER 2016 | THE CENTRE FOR GLOBAL ENTERPRISE Digital Africa: Platform Management, Strategy, and Innovation

Interests

HOBBIES AND INTERESTS , Reading, listening to good music, traveling and meeting people

Summary

Dedicated [Industry] professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand. Multi-tasking Manager well-known for creating positive workplace culture and high-performing teams. Demonstrated [Product or Service] expertise, including competitive offerings, pricing and market positioning.

Work Preference

Work Type

Full Time

Work Location

On-SiteRemoteHybrid

Timeline

MANAGER, CLIENTS & MARKETS

KPMG Nigeria
02.2023 - Current

BUSINESS DEVELOPMENT MANAGER

AELEX PARTNERS
05.2022 - 02.2023

BUSINESS DEVELOPMENT & MARKETING MANAGER

G. Elias & Co
06.2020 - 05.2022

COORDINATOR

AFRICA DEAL ADVISORY & PRIVATE EQUITY, KPMG Advisory Services
03.2017 - 05.2020

UNIT SUPERVISOR

VALUE-ADD SERVICES, FUNMOBILE Limited I, b, A.J
01.2011 - 02.2017

CLIENT SERVICES EXEDCUTIVE

LODSGATE COMMUNICATIONS LTD
08.2006 - 12.2010

CLIENT SERVICES EXECUTIVE

STB McCann LAGOS
11.2005 - 12.2005

MSc - Advertising Communication

LAGOS STATE UNIVERSITY, TEKEDIA INSTITUTE

BA - Mass Communication (Advertising & PR

OLABISI ONABANJO UNIVERSITY

Senior School Certificate (SSC) - undefined

GASKIYA COLLEGE

First School Leaving Certificate (FSLC - undefined

ALABA PRIMARY SCHOOL

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