Digital Marketing and Brand Strategist
Open To Work
PAUL ALU
Kiru Experiences
Lagos
Work Preference
Job Search Status:
Open to work
Desired Job Title
Digital Marketing InternDigital Marketing SpecialistSocial Media ManagerBrand Strategist
Work Type
Full Time
Location Preference
Hybrid
Location:
Lagos, Nigeria
Open to relocation:
Yes
Important To Me
Career advancementWork-life balanceCompany CulturePersonal development programs
4
years of professional experience
1
Certification
Social Media Manager and Digital Marketer with 3+ years of experience across social media management, content strategy, campaign execution, CRM, and marketing analytics. Skilled in growing brand and community engagement, conducting market research and B2B lead generation, and translating audience insights into content and campaign strategies that drive measurable results. Highly organized, detail-oriented, and passionate about building brand presence across digital platforms.
Work History
1 Month
08.2026 - Current
1 Month
Marketing & Growth Associate
Kiru Experiences | Lagos
08.2026 - Current
- Support marketing and growth initiatives across corporate and personal client segments for a Nigerian gifting, celebrations, and brand-experiences company.
- Conduct B2B lead generation and prospect research to identify corporate clients, partners, and decision-makers; maintain pipeline records using Zoho CRM and Google Sheets.
- Support LinkedIn and social media outreach and content development across Linkedin, Instagram, and TikTok, generating ideas around corporate gifting, employee appreciation, and workplace culture.
- Conduct market and competitor research to identify trends, positioning, and target companies; support brief development, vendor/partner research, and corporate-facing communications and networking with prospective clients and partners.
1 Year 6 Months
01.2025 - 07.2026
1 Year 6 Months
Marketing & CRM Support Officer
Daily Life Savers International | Lagos
01.2025 - 07.2026
- Managed and updated HubSpot CRM database with segmentation protocols and data integrity processes, improving customer targeting accuracy and supporting brand awareness campaign planning.
- Streamlined customer engagement processes, reducing average response time by 35% and supporting increased sales conversions.
- Collaborated with the IT team to train and optimize AI chatbot knowledge bases, enabling automated responses to over 80% of common customer inquiries.
- Improved customer support workflows, contributing to a 20% reduction in order processing time and higher customer satisfaction scores.
- Produced weekly and monthly campaign performance reports in Excel for senior leadership, tracking KPIs including engagement, reach, and conversion rates.
1 Year 11 Months
11.2022 - 10.2024
1 Year 11 Months
Digital Marketing & Brand Officer
The Wow Booth | Lagos
11.2022 - 10.2024
- Developed and executed integrated digital marketing strategies across Instagram and TikTok to drive brand awareness, lead generation, and customer acquisition, improving engagement by ~25% QoQ.
- Jointly spearheaded the company rebrand in 2024, coordinating brand identity refresh across all digital channels, marketing materials, and customer touchpoints to ensure consistent brand messaging.
- Managed social media platforms including content planning, creation, scheduling, and community engagement, maintaining a consistent brand voice across all digital channels.
- Executed and optimized paid advertising campaigns using Meta Ads Manager, improving CTR, conversion rates, and ROI through A/B testing on creatives and targeting variables.
- Conducted market research and competitor analysis across 5+ brands, producing strategic reports to support brand positioning, content planning, and promotional campaign frameworks.
- Collaborated with cross-functional teams (sales, product, tech) to execute campaigns, product launches, and promotional initiatives aligned with business objectives.
Education
BSc - Economics
Edwin Clark University | 01.2023
- Second Class Upper
- GPA: 3.78/5.0
Skills
Campaign & Social: Social Media Management
Content Creation
Campaign Execution
Brand Awareness
Community Engagement
Digital Marketing
B2B Marketing
Lead Generation
Certification
- Google Analytics 4 (Google Skillshop)
- Digital Marketing Fundamentals (Google)
- Content Marketing (HubSpot)
- Social Media Marketing (HubSpot)
- SEO Fundamentals (Semrush)
Projects
OPay Nigeria — Fintech Growth & Digital Performance Analysis
A research-driven analysis of OPay’s digital and competitive position, examining its market presence, competitor landscape, agent network, search visibility, and audience trends. The project translated findings into practical recommendations for brand awareness, SEO, and digital growth.
Orange Culture Nigeria — Digital Brand Intelligence Report
A digital brand audit examining Orange Culture’s online presence, social media performance, website experience, and competitive positioning. The project identified key performance gaps and developed a practical roadmap of strategic actions to strengthen digital engagement, visibility, and brand growth.
Timeline
Marketing & Growth Associate
Kiru Experiences
08.2026 - CurrentRead more
Marketing & CRM Support Officer
Daily Life Savers International
01.2025 - 07.2026Read more
Digital Marketing & Brand Officer
The Wow Booth
11.2022 - 10.2024Read more
Edwin Clark University - BSc, Economics
Read more