PAUL ADEJO
Abuja,FCT
Summary
A commercially driven Trade & Business Development Professional with 9+ years’ experience driving trade marketing execution, market penetration, distributor management, and category growth across FMCG and alcoholic beverage sectors (including AB InBev). Demonstrated track record building route-to-market strategies, leading sales activation projects, optimizing visibility in key channels, and deploying trade programs that boost demand and brand presence.
Expert in using data analytics, BI tools, and market insights to shape territory plans, evaluate trade investments, and strengthen brand performance—particularly across Northern Nigerian markets. Adept at collaborating with sales teams, distributors, and retail partners to deliver measurable impact, grow market share, and win at the point of purchase.
Overview
13
13
years of professional experience
2025
2025
years of post-secondary education
1
1
Certification
Work history
Business Development Manager
EYKOTECH IT UG
Essen, Germany
08.2023 - 10.2025
- Developed a robust project pipeline for digital transformation and market expansion.
- Devised comprehensive business plans that enabled sustainable growth.
- Collaborated with leadership on cross-functional initiatives to integrate commercial and operational perspectives.
- Managed resources across multiple geographies, achieving 75% on-time and within-budget delivery.
Senior Business Developer
Anheuser-Busch InBev
Abuja, Nigeria
09.2018 - 11.2023
- Designed and executed 12+ commercial and trade marketing initiatives across Northern Nigeria, enhancing visibility and driving category expansion.
- Partnered with sales, supply chain, and marketing teams to refine RTM strategies and optimize product availability.
- Led execution reviews and performance tracking for regional leadership, ensuring consistent trade compliance and market alignment.
- Developed forecasting and pricing support models used for trade investment decisions.
Sales Business Development Executive
Allihop AB
Malmö
03.2022 - 08.2023
- Executed European market expansion projects, coordinating cross-departmental alignment across sales and operations.
- Increased sales pipeline by 40% in 12 months by implementing data-led territory planning and market segmentation.
- Delivered market insights and pricing models, supporting the sales forecast process and pipeline development.
- Utilized Excel and Power BI to track KPIs and monitor strategic targets.
- Streamlined sales operations and reduced manual reporting time by 25% through improved process automation.
Business Development executive
WAMCO Manufacturing Plc
Kaduna, Nigeria
05.2012 - 08.2018
- Managed key distributor and retail accounts across the Kaduna sales territory, ensuring product availability, visibility, and compliance with trade execution standards.
- Drove route-to-market expansion by identifying new retail opportunities and onboarding over 150 new outlets across modern and traditional trade.
- Monitored daily sales performance, tracked KPIs, and executed market activation plans to achieve volume and value targets consistently.
- Conducted trade visits, retail audits, and pricing compliance checks to ensure alignment with commercial strategy.
- Built strong relationships with wholesalers, sub-distributors, and retail partners, improving order frequency and strengthening brand presence.
Education
Master of Science - Applied Economics and Data Analysis
Jonkoping University
SwedenBachelor of Science - Economics
University of Jos
NigeriaSkills
Trade Marketing & Sales Execution
- Territory & channel development (On-trade & Off-trade)
- Distributor & key account management
- Trade activation planning & execution
- Category growth & visibility programs
- POSM deployment & merchandising leadership
- Route-to-Market Strategy (RTM)
- Pricing & promotional strategy
- Business development & market penetration
- BI Tools: Power BI, Tableau, Excel
- Market research & competitive intelligence
- Communication & stakeholder engagement
- Leadership & sales team motivation
- Negotiation & relationship management
Certification
- Certified Project Management Professional (PMP) - 2023-07
- Certified Business Analyst Professional (CBAP) - 2022-01
- Google Data Analytics, Google, 2020-07
LANGUAGES
English
Native
REFERENCE
Available upon request
Timeline
Business Development Manager
EYKOTECH IT UG
08.2023 - 10.2025
Sales Business Development Executive
Allihop AB
03.2022 - 08.2023
Senior Business Developer
Anheuser-Busch InBev
09.2018 - 11.2023
Business Development executive
WAMCO Manufacturing Plc
05.2012 - 08.2018
Bachelor of Science - Economics
University of Jos
Master of Science - Applied Economics and Data Analysis
Jonkoping University