Pareen Chhag

• Conduct in-depth market research to identify and evaluate new international business opportunities. Analyze market trends, competitor activities, and customer needs to develop strategies for market entry and expansion.
• Develop and implement comprehensive business development strategies to drive growth in target international markets. Create and present detailed business plans and forecasts to senior management.
• Identify, negotiate, and establish strategic partnerships and alliances with key stakeholders, including distributors, agents, and local businesses in target regions.
• Work closely with cross-functional teams, including marketing, supply chain, product development, and legal, to ensure successful execution of international business strategies. Navigate and manage cultural differences in global markets to ensure effective communication and collaboration.
• Ensure all international business activities comply with relevant laws and regulations, including trade policies, import/export regulations, and tax laws.
• Monitor and report on key performance metrics related to international business development activities. Provide regular updates to senior leadership on progress and market conditions.
• Participated in trade shows, conferences, and other events to promote company's products or services.

• Managed a team of sales representatives in order to achieve maximum results.
• Generated weekly and monthly reports on sales volume, revenue growth, and competitive landscape.
• Define sales targets for the structure managed by SKU and regularly evaluate the performance of the structure assigned through market visits and team meetings.
• Recruit, manage, motivate, train, and develop sales in charge, merchandisers, and promoters for the achievement of targets to maintain hygiene in the marketplace and work towards their all-around development.

• Driving sales initiatives and achieving desired targets with overall responsibility of ROI, and exploring marketing avenues to build consumer preference and drive volumes.
• Assessment and appointment of the right dealers and distributors after thorough screening, activating low-performing dealers, and unlocking certain key counters, etc.
• Ensuring logistics operations across the distribution channel and monitoring availability of goods at the various sales channels.

Senior E-Commerce key account executive - South region (Apr 2020 - Apr 2021)

Trade Marketing Executive - West Region (Apr 2019 - Mar 2020)

Senior Sales Executive - (Feb 2017 - March 2019)

• Working closely with major online retailers, including Amazon, Flipkart, Big Basket, Milk Basket, Super Daily, and Swiggy.
• Tracking monthly sales and inventory, initiating orders based on stock status.
• Managing and following up on customer payments and short payments efficiently.
• Increase product uptake by crafting high-quality POSM with input from Trade Marketing, Brand Managers, and Sales Team.
• Coordinate with the sales team to ensure trade marketing plans are in sync with sales objectives and revenue goals.
• Team up with Marketing and Sales to organize support plans for every new launch.

• Worked closely with distributors to ensure optimal stock levels, minimizing stockouts, and overstock situations.
• Regularly conducted sales analysis to track performance, identify trends, and adjust strategies to maximize revenue.
• Identified and captured new market opportunities, expanding the company's presence in the western suburbs of the Mumbai metropolitan region.

• Supported daily sales operations, including order processing and inventory management, contributing to smooth and efficient operations.
• Identified new potential markets and developed plans for targeting them.
• Prepared and cleaned storage areas in company refrigerators for cold drink inventory.
• Spearhead the successful execution of the Kumbh Mela project in Nashik, focusing on the Splash Bar Division. This project involves overseeing all aspects of planning, coordination, and execution to ensure a seamless operation and enhanced brand visibility at one of the largest religious gatherings in the world.