Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
Generic

OYINLOLA SULIAT OLANIRAN

Lagos,Nigeria

Summary

Seasoned sales manager with experience and a demonstrated record of accomplishments in business development, growth and strategy for agriculture, hospitality and technology industries ; delivering results that impact overall financial profitability and commercial performance. Known for expertise in developing and implementing sales growth strategies.



Overview

8
8
years of professional experience

Work History

Commercial Lead (Beverage)

VENDEASE LTD
06.2023 - Current
  • Develop and execute a sales strategy to achieve revenue and market share targets. This includes setting sales goals, pricing strategies, and distribution plans.
  • Building and maintaining strong relationships with key customers, distributors, and retailers. This involves understanding their needs, addressing concerns, and ensuring high levels of customer satisfaction.
  • Working closely with the product development team to bring new beverages to market. This includes identifying new product opportunities, conducting feasibility studies, and managing the product launch process.
  • Overseeing the distribution network, ensuring that products are delivered efficiently and on time.
  • Ensuring that the quality of the beverage products meets or exceeds industry standards. Implement quality control processes and address any product quality issues promptly.
  • Negotiating contracts with suppliers, distributors, and customers to secure favourable terms and conditions that benefit the company
  • Utilizing data analytics and reporting tools to monitor sales performance, market trends, and customer behaviour. Use this data to make data-driven decisions and adjustments to strategies.

Accomplishment:


  • Achieved 100% revenue goal assigned to the beverage category .
  • Maintained and improved sales margin for the beverage category.
  • Developed a process that makes it easier for more Beverage suppliers to come on our platform to showcase their product .



City Lead (Lagos)

VENDEASE LTD
11.2022 - 05.2023
  • Developed and execute strategies for expanding the company's presence and market share in the city.
  • Built and maintain relationships with local restaurants, food producers, suppliers, and other relevant partners.
  • Set and achieve sales targets and revenue goals for the city.
  • Ensured efficient order fulfilment, delivery, and customer support.
  • Fostered strong customer relationships by addressing feedback, resolving issues, and continuously improving the customer experience
  • Developed and manage budgets for the city's operations, ensuring cost-effectiveness and profitability.


Revenue and Expansion Associate

VENDEASE LTD
10.2021 - 10.2022
  • Discovered and actively pursued fresh business prospects, collaborations, and income avenues in diverse cities where expansion was planned.
  • Scouted and assessed potential markets and geographical regions for company growth.
  • Formulated strategies and blueprints for entering new markets. Orchestrated the introduction of the company's offerings in new markets.
  • Scrutinized market trends and competitor actions to maintain a competitive edge in the industry.
  • Established an effective and forward-thinking sales team.


Accomplishments:

  • Led the revenue team in each expansion cities to achieve 3x their revenue target.
  • Prospected over 300 viable businesses (hotels ,restaurants, lounges) and converted a total of 200 in all expansion cities.


REVENUE ASSOCIATE

VENDEASE LTD
01.2020 - 10.2021
  • Implementing customer-centric strategies that prioritize clients' needs and resolve issues promptly
  • Expanding the business market by assessing market trends and competitors and designing strategies to grow revenue
  • Developing sales strategies that ensure successful high customer acquisition at minimal costs
  • Collaborating with other units to share commercialization expertise and identify opportunities for success


  • Accomplishments
  • : Earned a promotion to Revenue Associate to lead growth and expansion after 7 months increasing revenue as a Sales Associate
  • Led the sales team to achieve over 150% of the quarterly goal and achieved 35x of the revenue target in 9 months
  • Grew revenue and increased client base through the integration of business strategies that drove business performance.

SALES ACCOUNT MANAGER

SAYEED FARMS LIMITED
01.2018 - 01.2020
  • Identified threats and opportunities and presented findings, projections, and recommended actions
  • Created strategies that ensure successful customer retention
  • Collaborated with other teams to share commercialization expertise and identify opportunities for success
  • Played an integral role in new business pitches and hold responsibility for the effective onboarding of new clients.

ADMINISTRATIVE OFFICER

DAVISTHER BROKERS LIMITED
01.2017 - 01.2018
  • Orchestrated strategic leadership and direction to improve operations and enhance productivity
  • Ensured company policies and legal guidelines were communicated and properly followed
  • Scheduled meetings and department activities for all senior management team members
  • Managed communications such as calls and mail while providing general support to visitors
  • Supervised maintenance and renovations and maintained relationships with vendors and artisans
  • Improved inventory operations by constantly monitoring inventory and ensuring supplies were maintained
  • Reconciled expenses and submitted reports.

FRONT DESK OFFICER

FEDERAL UNIVERSITY OF AGRICULTURE
01.2016 - 01.2017
  • Coordinated and organized office operations in a high-volume organization and ensured organizational efficiency
  • Ensured the smooth running of the office and ensured that all files were kept accordingly
  • Assisted senior staff in organizing and coordinating meetings and events
  • Prepared and distributed papers and involved in minute taking
  • Maintained and updated paper files as directed by the senior administrators.

Education

BSc - Sociology and Anthropology

Obafemi Awolowo University
2015

Skills

  • SKILLS & COMPETENCIES
  • Sales Strategy
  • New Business Development
  • Partnerships Management
  • Expansion
  • Territory Management
  • Stakeholder Management
  • Business Communication
  • Negotiation
  • Relationship Management

Affiliations

Chartered Institute of Personnel Management in view

Timeline

Commercial Lead (Beverage)

VENDEASE LTD
06.2023 - Current

City Lead (Lagos)

VENDEASE LTD
11.2022 - 05.2023

Revenue and Expansion Associate

VENDEASE LTD
10.2021 - 10.2022

REVENUE ASSOCIATE

VENDEASE LTD
01.2020 - 10.2021

SALES ACCOUNT MANAGER

SAYEED FARMS LIMITED
01.2018 - 01.2020

ADMINISTRATIVE OFFICER

DAVISTHER BROKERS LIMITED
01.2017 - 01.2018

FRONT DESK OFFICER

FEDERAL UNIVERSITY OF AGRICULTURE
01.2016 - 01.2017

BSc - Sociology and Anthropology

Obafemi Awolowo University
OYINLOLA SULIAT OLANIRAN