Summary
Overview
Work history
Education
Skills
Certification
Additional Information
Languages
Work availability
Timeline
Hi, I’m

OYINDA SYLVIA OSHINBOLU

Lagos
OYINDA SYLVIA OSHINBOLU

Summary

Experienced Brand Manager with proven expertise (over 12 years) in Retail development and growth. Offering extensive market understanding, exceptional team leadership and outstanding sales abilities to continually improve company productivity and profits.


Energetic employee well-versed in strong communication and organisation skills. Seeks solutions to problems and applies extensive analytical knowledge to findings. Adept at multi-tasking, leading group discussions and managing projects.

Overview

12
years of professional experience
1
Certification

Work history

MINISO Lifestyle. Kofo Abayomi St

Product Manager
09.2017 - 09.2018

Job overview

  • Documented user stories and product specifications to optimise customer journeys.
  • Accurately forecasted sales by analysing market and customer data.
  • Monitored market trends and competitor performance and analysed gaps to update promotional strategies and maximise sales.
  • Coordinated project planning and execution with team members and team leads.
  • Developed product pricing and branding strategies based on market research.
  • Developed product documentation to communicate and align key components of upcoming features and products to internal teams.
  • Consulted with product development teams to enhance products based on customer data.
  • Collaborated with sales, marketing and support teams to launch products on time and within budget.
  • Reviewed sales, customer concerns and new opportunities to drive business strategy at weekly planning sessions.

HUGO BOSS, LACOSTE, INGLOT, HACKETT

Brand Manager
01.2015 - 09.2017

Job overview

  • Consulted with product development teams to enhance products based on customer data.
  • Coordinated innovative strategies to accomplish objectives and boost long-term profitability.
  • Accurately forecasted sales by analysing market and customer data.
  • Oversaw product planning and demand management on a monthly basis in order to maintain adequate product levels.
  • Conceptualised brand identity and developed unique accompanying graphic style and tone for use in communications.
  • Planned, implemented and tracked sales and marketing strategies to promote brand products.
  • Developed and implemented favourable pricing structures balancing firm objectives against customer targets.
  • Helped incorporate product changes to drive customer engagement and firm profits.
  • Developed innovative marketing campaigns based on key objectives.
  • Oversaw product planning and demand management on monthly basis in order to maintain adequate product levels.
  • Motivated team members to continuous improvement in promoting and selling target products.

HUGO BOSS, LACOSTE & HACKETT

Floor Manager, Merchandise Planner & Head Buyer
12.2012 - 09.2015

Job overview

  • Reviewed customer history to recommend appropriate products and services.
  • Created and maintained displays and signs.
  • Replenished stock and processed deliveries to maximise product availability.
  • Developed plans and strategies to promote continuous improvement.
  • Increased revenue by upselling and recommending products.
  • Applied positive customer service approach to increase satisfaction levels.
  • Displayed energy and enthusiasm in fast-paced environment.
  • Oversaw daily operations to achieve high productivity levels.
  • Completed opening and closing procedures, from product replenishment to budget control.
  • Carried out day-to-day duties accurately and efficiently.
  • Offered friendly, efficient customer service and handled challenging situations with ease.
  • Worked flexible hours, covering nights, weekends and bank holidays.
  • Applied critical thinking to analyse problems, evaluate solutions and select best decisions.

ZARA

Store Manager
11.2011 - 11.2012

Job overview

  • Built loyal customer bases by delivering excellent service and ensuring availability of in-demand products.
  • Delivered excellent service, greeting customers warmly and delivering faultless assistance throughout store visits.
  • Resolved customer problems by answering questions, investigating concerns and building positive rapport.
  • Managed staff scheduling and payroll to optimise performance.
  • Delivered training and appraisals to build staff performance.
  • Created and delivered daily schedule assignments to staff members through motivational team meetings.
  • Updated store pricing, signage and merchandising based on current promotions, heightening customer interest.
  • Closely monitored premises for suspicious activity, aiding loss prevention and maximising store security.
  • Maintained daily transactions records, enabling diligent financial monitoring and assessment.
  • Monitored stock levels and wrote timely order supply requests to replenish merchandise.
  • Provided useful product guidance to assist with buying decisions, closing valuable customer sales.
  • Trained new staff on store procedures and policies, developing knowledgeable, confident teams.
  • Hired, trained and supervised teams of [Number]+, motivating to meet weekly sales goals through targeted staff mentoring.
  • Improved store operations by harnessing sales data and customer feedback.
  • Reduced costs and improved operations by analysing processes and customer feedback.
  • Completed opening and closing procedures each day.
  • Stocked and restocked inventory upon delivery receipt, maintaining accurate supply records.
  • Managed day-to-day operations for popular, high-turnover stores, consistently exceeding revenue targets.
  • Limited financial discrepancies, accurately controlling monthly operations budget while delivering positive results.
  • Ensured visually appealing, effective product displays using proven experience in visual merchandising.
  • Recruited and trained motivated, hard-working staff for new stores.
  • Addressed and corrected sales staff communication issues in tactful and effective manner.
  • Communicated product benefits confidently and enthusiastically, effectively engaging customers to increase sales likelihood.
  • Oversaw inventory tracking, management and counts, maintaining accurate stock records.
  • Led and motivated sales teams to consistently meet and exceed monthly sales goals.
  • Analysed sales and marketing information to update strategic plans.

ASIA AFRICA INVESTMENTS & CONSULTING

Brand Manager
06.2021 - Current

Job overview

  • Consulted with product development teams to enhance products based on customer data.
  • Coordinated innovative strategies to accomplish objectives and boost long-term profitability.
  • Accurately forecasted sales by analysing market and customer data.
  • Prepared and administered annual budget of $500,000.
  • Developed and implemented favourable pricing structures balancing firm objectives against customer targets.
  • Monitored online advertising and social media campaigns to assess success of different strategies.
  • Helped incorporate product changes to drive customer engagement and firm profits.
  • Developed innovative marketing campaigns based on key objectives.
  • Monitored online advertising and social media campaigns to assess the success of different strategies.
  • Oversaw product planning and demand management on monthly basis in order to maintain adequate product levels.
  • Improved and boosted brand image by implementing focused marketing campaigns and engaging in professional networking to support outreach.
  • Organised and delivered training sessions to for new products.
  • Motivated team members to continuous improvement in promoting and selling target products.
  • Strategically planned and executed campaigns to drive brand awareness.
  • Cooperated and worked closely with communications team to develop marketing strategies to boost brand awareness.
  • Worked with advertising teams to create, deploy and optimise marketing initiatives.
  • Oversaw product planning and demand management on a monthly basis in order to maintain adequate product levels.
  • Successfully ran 7+ marketing campaigns 2022/2023.
  • Conceptualised brand identity and developed unique accompanying graphic style and tone for use in communications.
  • Planned, implemented and tracked sales and marketing strategies to promote brand products.
  • Liaised with Media Planners to successfully secure $93,000 in advertising placement.

Education

University of Sheffield

BEng from Chemical Engineering

University overview

  • Graduate with BEng Chemical Engineering
  • Held Vice President role with the Afro Caribbean Society

John Henry Newman School

University overview

  • A' levels

De Montfort University

Graduate Certificate from International Business, Consumers & Markets

University overview

  • Graduated with Distinction
  • Focus on Consumers & Markets

Skills

  • Microsoft Office Proficient
  • Brand strategy development
  • Marketing campaign management
  • Active Campaign
  • Strategy development
  • Sales tracking
  • Presentation, Organization, Good leadership and Time management skills
  • Visual merchandising
  • Sales analysis
  • Stock Management/Control
  • Google Workspace
  • Communication skills
  • Leadership
  • Customer-focused
  • Problem-solving
  • Team building

Certification

HUGO BOSS Certificate in Customer Care and Sales Success Certificates in Digital Marketing, Effective Communication (Interpersonal) Skills, Team Building Skills, Stimulating Emotional Intelligence at work. First Aid Certificate holder Vice-President, African-Caribbean Society (ACS), University of Sheffield

Additional Information

Additional Information
  • OTHER ACHIEVEMENTS Founder of Sylvia's Kids Salon (2018)

Languages

English
Fluent
Availability
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Friday
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Timeline

Brand Manager
ASIA AFRICA INVESTMENTS & CONSULTING
06.2021 - Current
Product Manager
MINISO Lifestyle. Kofo Abayomi St
09.2017 - 09.2018
Brand Manager
HUGO BOSS, LACOSTE, INGLOT, HACKETT
01.2015 - 09.2017
Floor Manager, Merchandise Planner & Head Buyer
HUGO BOSS, LACOSTE & HACKETT
12.2012 - 09.2015
Store Manager
ZARA
11.2011 - 11.2012
University of Sheffield
BEng from Chemical Engineering
John Henry Newman School
De Montfort University
Graduate Certificate from International Business, Consumers & Markets

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OYINDA SYLVIA OSHINBOLU