OWUNA SUNDAY KAIKA
KADUNA,Kaduna
Summary
Dynamic Regional Sales Manager with proven success in driving sales growth and implementing effective strategies. Strong analytical and problem-solving skills enhance team performance and customer satisfaction.
Overview
22
22
years of professional experience
Work History
Regional sales manager (RSM)
TOLARAM/MULTIPRO CONSUMER PRODUCTS LTD
Lagos, Nigeria
02.2024 - Current
- Recruited to manage the HUGGIES baby diapers and later mapped to POWER OIL when the popular Kimberly Clark Corporation, the producer of the Huggies baby Diapers left Nigeria in MAY 2024.
- Develop and implement regional sales plans and strategies to achieve the sales target of both the distributors and the sales team.
- Oversee both strategic and operational planning and execution of the brand with the aim of providing top notch service to customers and attaining profitability of the business.
- Lead all Sales Force deployed in the district(s) by managing individual performance, detecting training/improvement areas and planning for unit’s performance growth.
- Identify and establish new business. Also Identify local marketing and sales strategies to aid the penetration of the brand into the Market.
- Analyse sales data to improve sales results monthly and yearly.
- Monitor competitors’ activities in the market and neighborhood.
- Develop strategies for increasing opportunities to meet and talk to contacts.
- To track distributor performance versus pre-set criteria and takes necessary corrective actions in coordination with upper management when it is necessary.
- Make sure that sales Team meet up with parameters such as Touch Point, Redistribution Qty Target, Transaction Size, OJD, FAC, Drop Size.
- Use and maneuvering of Company apps such as PowerBI, Mplify, Workozy etc.
- Ensure full compliance with the use of the Secondary Wallets apps (OMNIPAY) and others application by the sales force.
- Multipro Consumer Products Ltd is an Exclusive producer, Distributor and marketer of Power Oil, Emperror Oil, Indomie Noodles, Power Paster Spaghetti, Dano Milk, Colgate ToothPaste, Hypo Bleach, Kelloggs Corn flakes, Munch IT, Minimie.
Area Sales Manager (ASM)
BOYIDA SYNERGY LIMITED
Ikeja, Nigeria
01.2019 - 02.2024
- Plan, lead, direct business operations and monitor product distribution across Channels.
- Master route to market (RTM).
- Oversee both strategic and operational planning and execution of the brand with the aim of providing top notch service to customers and attaining profitability of the business.
- Identify local marketing and sales strategies to aid the penetration of the brand into the Market.
- Implementing Trade and Sales activities within respective location/area in collaboration with the Key Distributors.
- To grow category area-based monthly, quarterly and annual turnover of Field Sales Unit in line with set targets.
- To track distributor performance versus pre-set criteria and takes necessary corrective actions in coordination with upper management when it is necessary.
- Responsible for developing effective and cost-efficient supply plan that ensures optimum inventory level in the warehouse and ensures ordering and delivery are strictly maintained as per plan and also to avoid ‘out of stocks’.
- Deliver turnover targets and implement the distribution expansion project.
- Execute category/brand/SKU based in-store expectations; track and report weekly performances and take necessary corrective actions.
- Lead all Sales Force deployed in the district(s) by managing individual performances, detecting training/improvement areas and planning for unit’s performance growth.
- Manage the relationship with Distributors, Sub-Distributors, wholesalers and ensures the achievement of set targets.
- Route planning and coverage to grow numeric and weighted distribution.
- Responsible for implementation of the company placement guidelines in all outlet.
- Responsible for the quantitative measures of distribution (coverage, hit rate, strike rate, average order value per shop, activity/regular product sales ratio) Manage Field sales Force.
- Support and collaborate with distributors to implement promotional activities in the location.
- To lead all sales force deployed in the Area by managing individual performances, detecting training/improvement areas and planning for unit’s performance growth.
- Collecting customer feedback and market research, keeping up to date with products and competitors.
- Increasing business opportunities through various routes to market.
- Carrying out other administrative functions as directed by the management.
- Boyida Synergy Limited is an exclusive producer and marketer of KISSKIDS baby diapers, KISSKIDS baby wipes, MYGIRL sanitary pads, VAWELL adult diapers, NICEONE Soap etc.
Area Sales Manager (ASM)
HAYAT KIMYA NIG. LTD
Ikeja, Nigeria
01.2016 - 01.2019
- Recruited to manage the MOLFIX baby diaper and Familia Tissue paper in the Area with a focus on Subdealers, Open markets, Neighbourhood Stores, Van sales and modern trade channels.
- Implementing Trade and Sales activities within respective location/area in collaboration with the Key Distributors.
- To grow category area-based monthly, quarterly and annual turnover of Field Sales Unit in line with set targets.
- To track distributor performance versus pre-set criteria and take necessary corrective actions in coordination with upper management when it is necessary.
- Responsible for developing an effective and cost-efficient supply plan that ensures optimum inventory level in the warehouse and ensures ordering and delivery are strictly maintained as per plan and to avoid ‘out of stocks’.
- Deliver turnover targets and implement the distribution expansion project.
- Execute category/brand/SKU based in-store expectations; track and report weekly performances and take necessary corrective actions.
- Lead all Sales Force deployed in the district(s) by managing individual performance, detecting training/improvement areas and planning for unit’s performance growth.
- Manage the relationship with Distributors, Sub-Distributors, wholesalers and ensure the achievement of set targets.
- Route planning and coverage to grow numeric and weighted distribution.
- Responsible for implementation of the company placement guidelines in all outlets.
- Responsible for the quantitative measures of distribution (coverage, hit rate, strike rate, average order value per shop, activity/regular product sales ratio) Manage Field sales Force.
- Support and collaborate with distributors to implement promotional activities in the location.
- To lead all sales force deployed in the Area by managing individual performances, detecting training/improvement areas and planning for unit’s performance growth.
- Collecting customer feedback and market research, keeping up to date with products and competitors.
- Increasing business opportunities through various routes to market.
- Carrying out other administrative functions as directed by the management.
- Hayat Kimya is an exclusive Franchise in charge of production and marketing of Molfix baby diapers, Bebem baby diapers familia Tissue, Papia Tissue, Molped Sanitary Pads.
Distributor Sales Supervisor
UNILEVER NIG PLC
, Nigeria
01.2015 - 01.2016
- Responsible for all executions and realization of sales growth targets for all related trade channels in the location.
- Responsibly for creation and building of whole sellers and retailers.
- Monitoring and supervising the execution of sales activities within a designated route.
- Follow up with the sales representative for the implementation of company placement guidelines in all outlets.
- Implementation and monitoring of promotional activities in all the routes according to the sales strategies.
- Collection of all payment from whole sellers and retailers and reconciling all sales transactions on a weekly basis.
- Responsible for achieving sales parameters such as: ECO, PJP, E-Force, Geo-matching etc.
- Supervise the effective usage of hand-held Terminal (Mobility Device).
- Daily and weekly report rendition of all the sales activities carried out by sales representative.
- Unilever Nig plc is an exclusive Multinational producer and Marketer of Omo & Sunlight Detergent, Sunlight Liquid Dish wash, knorr & Royco seasoning, BlueBand Butter, Close-Up & Pepsodent Toothpaste, Lipton yellow tea, BlueSeal Vaseline, Pears baby Cream, Lotion & Oil, Rexona body spray & roll-on, Axe Body Spray, Dove body Cream & Lotion, LifeBuoy soap etc.
Distributor sales Representative/Supervisor
PROCTER & GAMBLE (P&G)
Abuja, Nigeria
01.2013 - 01.2015
- Handling and manipulation of Sales Force Automation (SFA) Device.
- Collection of all payment from whole sellers and retailers and reconciling all sales transactions daily.
- Execution of the company guidelines in all relevant outlets. (Merchandizing, Achieving GOLDEN STORE, etc).
- Daily and weekly reporting on sales performance.
- Effective generation of orders to prevent Out of Stock (OOS).
- Handling and maintenance of the company sales vehicle, laptops and other gadgets.
- Responsible to deliver individually set turnover, hit rate, strike rate, average order value per shop target.
- P&G is a multinational organization responsible for the production, distribution and marketing of Pampers baby diapers, Ariel Detergent, Always Sanitary Pads, SafeGuard Soap, Duracell Batteries, Gillette Shaving Sticks, Oral-B Toothpaste, Ambi-Pur Air freshner, VICKS.
Transaction & Processing Officer
GUARANTY TRUST BANK PLC
Abuja, Kaduna and Zaria, Nigeria
01.2004 - 01.2012
- Receiving, confirmation and posting of cash into customers’ accounts.
- Electronic and manual Funds transfers and executions of other E-platform payment such as salary payment, Batch transactions, offshore transfers and payment, school fees payment, medical bills payments, etc.
- Issuance of Bank Draft and Bankers Cheque.
- Daily account reconciliation, analysis and Batch checking for possible errors or mistakes.
- Cheque and Draft presentation at CBN for clearing.
- Cash movement from one location or one bank to another.
Education
Post Graduate Diploma - Computer Science
Kaduna State University
Kaduna, NigeriaHigher National Diploma - Computer Science
Kaduna Polytechnic
Kaduna, NigeriaNational Diploma - Computer Science
Federal Polytechnic Nasarawa
Nasarawa, NigeriaSenior Secondary Certificate Examination -
Gov’t College Nasarawa
Nasarawa, Nasarawa, NigeriaPrimary School Leaving Certificate -
Pilot Science Primary School
Mararaba Udegye, NigeriaSkills
- Active Listening Skills
- Corporate Communications Skills
- Creative Team Leadership Skills
- Analytical Skills
- Technical Skills
- Negotiation Skills
- Persuasion Skills
- Problem-Solving Skills
- Time management Skills
- Organization and Planning Skills
- Customer Relationship and Management Skills
- Presentations & Proposals Skills
- Adaptability
- Relationship Building Skills
- Team Leadership Skills
- Preparation
- Attention to details
- Project management Skills
- Creative Thinking
- Reasoning
- Expertise in Microsoft Word
- Expertise in Excel
- Expertise in PowerPoint
- Capability to multitask
- Solid understanding of inventory management practices
- Strong interpersonal skills
- Market research and sales analysis
Hobbies and Interests
- Nigeria Politics
- Sports
- National Economy
- Driving and Travelling
- Swimming
- Playing and Watching Football
- Internet Surfing
- Selling
Training
- Building a Competent and High performing Sales Team, Star Bright Consulting Ltd, 2017
- Building competency and capabilities, Hayat Global Training, 2016
- P&G induction and initiative training course, Procter & Gamble, 2013
- Cash Management In Banking Environment, Operations Management Training, 2012
- PINPAD Innovation training, The Bank paperless environment initiative, 2011
- Western Union Money Transfer and Pay-direct training, The bank initiative and restructuring Project, 2010
- Total Customer Service, Project Realization Limited, 2004
- Banking Appreciation for Transaction Officers, Project Realization Limited, 2004
- Tellering in a customer service environment, Project Realization Limited, 2004
References
- NURUDEEN ABDULRAHEEM, Commercial Director, Royal Form Nigeria Ltd, Plot 46/47 Sharada Ind. Estate II, Kano, NIGERIA, +2348062464030
- SLIM ALIYU DANJUMA, Regional Business Manager, Multichoice Nigeria Ltd, 88A, Isah Kaita Road, Malali, Kaduna, NIGERIA, +2348023359824
Selected Career Highlights
- Initiated a corporate sale of KISSKIDS baby diapers and MYGIRL Sanitary Pads in Katsina State and built a business portfolio of over N65M monthly within one year.
- An active team member for the launch of Molfix diapers at Hayat Kimya Nigeria.
- Successfully recruited and partnered with [6] new Key Distributors and [28] sales Representatives at Hayat Kimya Nigeria.
Languages
English
Advanced
C1
Timeline
Regional sales manager (RSM)
TOLARAM/MULTIPRO CONSUMER PRODUCTS LTD
02.2024 - Current
Area Sales Manager (ASM)
BOYIDA SYNERGY LIMITED
01.2019 - 02.2024
Area Sales Manager (ASM)
HAYAT KIMYA NIG. LTD
01.2016 - 01.2019
Distributor Sales Supervisor
UNILEVER NIG PLC
01.2015 - 01.2016
Distributor sales Representative/Supervisor
PROCTER & GAMBLE (P&G)
01.2013 - 01.2015
Transaction & Processing Officer
GUARANTY TRUST BANK PLC
01.2004 - 01.2012
Post Graduate Diploma - Computer Science
Kaduna State University
Higher National Diploma - Computer Science
Kaduna Polytechnic
National Diploma - Computer Science
Federal Polytechnic Nasarawa
Senior Secondary Certificate Examination -
Gov’t College Nasarawa
Primary School Leaving Certificate -
Pilot Science Primary School