Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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OTUNBA ADEBAYO

OTUNBA ADEBAYO

GENERAL GROUP HEAD OF SALES. RUNOLA GROUP NIG LTD. LAGOS, RIVERS, DELTA & IBADAN OYO STATE
Lagos State Nigeria,Nigeria 🇳🇬

Summary

My Name Is OTUNBA ADEBAYO, I Am 40years Old With 19 Good Years Of Sales Experience. I Have Worked As A Sales-Man, Van-Sales Man To The Senior Level, Sales Supervisor, Sales Executive, Area Sales Manager, Business Development Manager, Regional Sales Coordinator And Presently I Am Working With Runola Group Nig Ltd As A General Group Head Of Sales For Lagos, Rivers, Delta And Ibadan Oyo States. I Am Hardworking And Dedicated To My Role And My Own Professional Development. I Love A Challenge And Constantly Set Goals For Myself To Achieve, Both In Work And In My Personal Life, I Am A Very Creative Person, If Something Isn’t Working For Me Or My Team, I Like To Explore Alternative Solutions, Ones That May Not Be As Obvious. I Have An Open Mind And Work Best With A Team Around Me. My Creativity Has Led Me To Some Good Opportunities In My Previous And My Current Role. I Achieve My Goals And Targets By Setting Realistic Goals With A Timeframe I Can Work With. I Am Developing New Ways To Achieve These Goals Creatively And Work In Order Of Relevance And Urgency. I Do Like To Be On Top Of My Work And Use Lists And Calendars To My Advantage.
I Am Currently Responsible For The Overall Sales Performance Within The Four States And Ensure That All Sales Staff Is Appropriately Trained And Competent To Perform Their Job Duties And To Provide Exceptional Customer Service To All Customers On A Daily Basis And Implementing Sales And Marketing Plans To Drive Sales And Profit On GDPR, KPI & ROI.

Results-driven sales professional with 19 years’ experience in sales and marketing with proven expertise in identifying opportunities and growing the sales base. Strong problem solving, influence and negation skills guarantee successful business-to-business sales &positive long-term customer relationships. A team player with a winning attitude and a passion for sales looking to make a significant contribution to your company. Relevant skills include: Highly effective communication skills Demonstrated persuasive&negotiation skills Strong organizational skills ensure consistent achievement of sales target. A resilient nature together with a solid work ethic ensure a valuable contribution to the sales team.

  • Driven Area Sales Manager with 15+ years of experience in management capacity and strong competitive sales drive, adaptability and perseverance. Well-honed listening skills and problem-solving attitude to uncover needs and overcome objections to close sales and achieve goals within multiple assigned territories. Successfully motivates and develops sales teams in results-driven and customer-focused environments with positive attitude towards achievement.
  • Performance-oriented Sales Leader offering exceptional record of achievement over 19-year career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.
  • Dedicated management professional possessing knowledge of the sales cycle process, negotiating deals with clients, increasing client bases through cold-calling and leading teams throughout the sales process.
  • Skilled Area Sales Manager with desire to lead teams toward achieving revenue goals. Focused on keeping up-to-date and informed on competitors and specific needs of assigned sales territory.

Overview

19
19
years of professional experience
14
14
years of post-secondary education

Work History

GENERAL GROUP HEAD OF SALES

Runola Nig Ltd
Lagos, Delta, Rivers & Ibadan Oyo State , LAGOS STATE, NIGERIA
2023.Feb - Current
  • As A General Group Marketing Manager, My responsibilities include creating the business’ marketing strategy and developing a brand's presence. It is my role with numerous senior responsibilities, managing lots of moving parts and requiring extensive sector and legal knowledge, especially the General Data Protection Regulations (GDPR) And Monitoring, reviewing, and reporting on all marketing activities, results, and Return on Investment (ROI)
    FIVES ARMS OF RUNOLA GROUP NIG LTD,
  • 1......SHORTLET APARTMENT.....Hotel Booking
  • 2.....PLASTIC....LD/HD, Garbage, Santana & Polybags
  • 3.....PACKING BAG....Shrink, Film Role & Packing bags
  • 4......ANIMAL FEED-MILLS.....Livestock AND
  • 5....RUNOCLEAN SERVICE.....Post Construction etc
  • MY STRATEGIES AS A GENERAL GROUP HEAD MARKETING MANAGER
    I Lead the development of all marketing plans.
    Ensuring the implementation of effective marketing strategies.
    Focusing on growing audiences and the uptake for products and services.
    Reviewing and reporting on all areas of the marketing strategies and its implementation.
    Developing the corporate brand identity in consultation with senior managers, executives, and partners.
    Managing creative agencies and retainer partners.
    Collaborating with senior team members across all departments to uncover insights and create innovative marketing and branding strategies.
    Identifying ways to grow the marketing department and secure resources.
    Sourcing talent to ensure the curation and retention of specialist skill sets across my teams.
    Conducting strategic marketing analysis that will help guide marketing messages.
    Overseeing social media planning and execution.
    Consistently identifying new or expanded revenue opportunities and strategizing the implementation of plans.
    Conception, development and implementation of marketing plans and strategies, product concepts and promotional programmed to drive interest and sales.
    Working to continuously ensure the company marketing goals are communicated across the entire organization and improving the company’s marketing outreach efforts.
    Ensuring that all current marketing and copyright regulations comply with accepted professional standards, policies, procedures, and legislation.
    Promoting and embedding strong and inspirational leadership to the entire team by demonstrating the company’s values and championing the leadership behavior framework.
    Efficiently managing annual marketing budgets.
    Routinely sharing strategies, progress, results, learnings, and relevant industry trends, with the broader team.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
  • Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Captured new customers by optimizing business strategies and launching products to diversify offerings.
  • Developed creative presentations, trend reports, kitted assets, and product data sheets.
  • Managed budget allocation and resource utilization to maximize marketing ROI.
  • Conducted market research to identify new opportunities and target markets.
  • Created and managed social media campaigns to increase brand engagement.
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
  • Wrote and distributed press releases to increase brand visibility.
  • Finally, The ability to use software packages competently, including Office 365 (Excel, Word, PowerPoint), Dot Digital, Mailchimp, Hootsuite, Sprout Social, Google Business Tools, including Analytics, Keyword Builder, Data Studio, WordPress, HubSpot, Salesforce, SEMrush, Adobe Suite and Vimeo.

Senior Area Sales Manager

OLAM Nigeria Limited
Abuja, Abuja, Kogi, Niger, Benue and Nasarawa State
06.2017 - 12.2022
  • 5 ARMS OF OLAM NIG LTD..........
  • 1......BEVARAGES/FMCG......FRESHYO YOGHURT
  • 2.....CHERIE NODDLES
  • 3......OK FOOD, PURE BLISS BISCUITS
  • 4......SWEET ....OK POP/MILK CANDY/OK POP FRESHYO STRABERRYCANDY & MILKRICH etc
  • 5......CULINARY......DERICA & TASTRY TOM TOMATO
  • I Increased sales by creating numerous initiatives to highlight successes including monthly sales contests, monthly recognition, weekly sales calls and quarterly all- leadership meetings
  • Developed a forecasting and budgeting system that enabled my territory to achieve monthly and quarterly quotas
  • Showed positive return on key performance indicators, ensuring that we maintained the highest margins on our products while minimizing costs
  • Devised grassroots efforts and partnerships to increase foot traffic and sales in stagnant markets
  • Created best practices for operational fluidity.
  • Established strong relationships with major accounts and key decision-makers to increase sales in designated territory.
  • Collaborated with vendors and built effective partnerships devoted to capitalizing on emerging and sustainable sales opportunities.
  • Hired, trained and managed sales staff and administered and implemented compensation plan to support area sales goals.
  • Accompanied sales reps in field for ride-alongs to teach, observe and work one-on-one.
  • Analyzed sales data and kept up to date with market trends.
  • Expanded market share 90% by increasing sales to retailers and distributors.
  • Introduced cost-saving initiatives to reduce losses and increase profit margin.
  • Helped team stay productive and focused on higher-value tasks to improve sales efficiency.
  • Forecasted sales and established processes to achieve sales objectives and related metrics.
  • Hired, mentored and motivated sales professionals to service customer accounts and target metrics.
  • Led sales region to increase sales and boost team morale.
  • Collaborated with clients and distributors to create and promote new products.
  • Modeled strong negotiation skills to help team members close tough deals with lucrative clients.
  • Coordinated and conducted well-organized product presentations and demonstrations to potential customers at seminars and trade shows.
  • Prepared sales presentations for clients showing success and credibility of products.
  • Formulated tactics and strategies to target new potential customers within prioritized markets.
  • Grew businesses by adopting market expansion strategy to serve different customer needs.
  • Developed and implemented key account strategies and programs to optimize revenue contribution and return on investment.
  • Developed sales strategy based on research of consumer buying trends and market conditions.
  • Increased revenue by productively directing time and resources to applicable areas and exceeding specific sales goals.
  • Executed proven strategies to hit sales quota and help company achieve goals.
  • Evaluated costs against expected market price points and set structures to achieve profit targets.
  • Worked diligently to resolve unique and recurring complaints, promoting loyalty and enhancing operations.
  • Held meetings with director to identify techniques to overcome sales obstacles.
  • Created effective strategies to target new markets after researching and analyzing competitor behavior.
  • Reported sales activity, generated sales quotations and proposals and maintained customer contact database to achieve sales objectives and quota.
  • Directed sales support staff in administrative tasks to help sales reps close deals.
  • Led targeted training programs to educate staff on product benefits and service capabilities.
  • Introduced new products to meet customer demand and increase profits.
  • Attracted new clientele and developed customer relationships by hosting product-focused events.
  • Developed innovative marketing campaigns to increase engagement with target demographic and drive brand exposure.
  • Built lasting relationships with clients through outstanding customer service interactions.
  • Exceeded targets by building, directing and motivating high-performing sales team.
  • Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
  • Managed and motivated sales team to increase revenue 90% .

Trade/Sales Executive

The La-casera Company Nig Ltd
Abuja, FCT
01.2015 - 03.2017
  • Managed entire sales cycle across customer accounts, proposing and closing sales to achieve total revenue growth, profit and customer satisfaction plans.
  • Analyzed past sales data and team performance to develop realistic sales goals.
  • Increased revenue by implementing effective sales strategies in sales cycle process from prospecting leads through close.
  • Remained current on industry trends to better understand customer needs, product effectiveness and sales tactics.
  • Developed and led sales training initiatives for employees and teams across organization.
  • Exceeded sales goals by implementing aggressive sales programs, overhauling processes and facilitating market development.
  • Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
  • Developed sales strategy based on research of consumer buying trends and market conditions.
  • Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
  • Held meetings with director to identify techniques to overcome sales obstacles.
  • Developed SWOT analysis and executed targeted sales strategies accordingly using data-driven decision-making.
  • Maintained detailed records of sales progress, inventories and marketing success to better align goals with company priorities.
  • Utilized internal lead referral tools to solicit new business opportunities and contacts.
  • Evaluated costs against expected market price points and set structures to achieve profit targets.
  • Researched sales opportunities and possible leads to exceed sales goals and increase profits.
  • Enhanced success of advertising strategies by boosting engagement through social media and other digital marketing approaches.
  • Presented products to clients using dynamic presentations and practical use-case scenarios.
  • Directed sales support staff in administrative tasks to help sales reps close deals.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Executed local, regional and national marketing and branding initiatives to drive sales within existing and prospective accounts.

Sales Supervisor

Nestle Nigeria Limited
Abuja, FCT
02.2013 - 01.2015
  • Strengthened merchandising and promotional strategies to drive customer engagement and boost sales.
  • Oversaw employee performance, corrected problems and increased efficiency to maintain productivity targets.
  • Created employee schedules to align coverage with forecasted demands.
  • Analyzed sales data to set quotas and assess potential areas of growth.
  • Arranged items in favorable positions and areas of store for optimal sales.
  • Assessed sales reports to identify and enhance sales performance, support inventory oversight and capitalize on emerging trends.
  • Met with management and executives to provide insights into sales operations and make strategy recommendations.
  • Capitalized on sales development and performance optimization opportunities while controlling expenses and maintaining diverse customer base.
  • Established objectives to offer team members clear roadmap to help company achieve overall goals.
  • Applied solid market knowledge and business operations expertise to strengthen processes and achieve continuous improvement targets.
  • Completed employee evaluations to stay on top of lagging knowledge or skills and proactively close gaps to maximize performance.
  • Offered hands-on assistance to customers, assessing needs and maintaining current knowledge of consumer preferences.
  • Promoted exceptional customer service by engaging clients on sales floor.
  • Monitored daily sales operations and served as informational and procedural resource to team members.
  • Multiplied earnings through sales goal achievement, customer service improvements and commitment to team objectives.
  • Directed smooth merchandising of products to engage customers and promote sales.
  • Checked store merchandise regularly for proper display and replenishment.
  • Worked jointly with team members to assist with closing sales, cross-selling and upselling of products and services.
  • Developed sales strategies and established procedures for new employees.
  • Oversaw frequent store recoveries to keep sales floor organized and presentable.
  • Coached employees and trained on methods for handling various aspects of sales, complicated issues and difficult customers.
  • Supervised staff successfully, utilizing effective communication and dynamic interpersonal skills.
  • Constructed displays and signs to promote specified products and sales promotions.
  • Recruited and retained top talent, with focus on completing timely performance evaluations, providing positive feedback and rewarding superior performance.
  • Built and maintained rapport with store personnel to effectively meet company and client objectives.
  • Monitored phone calls for quality assurance.
  • Trained team members in successful strategies to meet operational and sales targets.
  • Kept orderly and accurate accounting records by monitoring sales documentation.

Sales Supervisor

Unilever Nigeria Plc
Abuja, FCT Abuja Nigeria
2011.Feb - 2013.Jan
  • Constructed displays and signs to promote specified products and sales promotions.
  • Effectively coached team members to reach weekly and monthly sales goals.
  • Checked store merchandise regularly for proper display and replenishment.
  • Mentored sales team in applying effective sales techniques and delivering top-notch customer service.
  • Worked jointly with team members to assist with closing sales, cross-selling and upselling of products and services.
  • Established objectives to offer team members clear roadmap to help company achieve overall goals.
  • Exceeded targets by building, directing, and motivating high-performing sales team.
  • Reviewed daily metrics of account executives to evaluate strengths and weaknesses.
  • Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
  • Reported sales activity, generated sales quotations, and proposals and maintained customer contact database to achieve sales objectives and quota.
  • Built lasting relationships with clients through outstanding customer service interactions.
  • Balanced and organized cash register by handling cash, counting change, and storing coupons.
  • Checked pricing, scanned items, applied discounts, and printed receipts to ring up customers.
  • Helped customers complete purchases, locate items, and join reward programs.
  • Monitored sales floor and merchandise displays for presentable condition, taking corrective action such as restocking or reorganizing products.
  • Demonstrated respect, friendliness and willingness to help wherever needed.
  • Skilled at working independently and collaboratively in a team environment.
  • Passionate about learning and committed to continual improvement.
  • Demonstrated creativity and resourcefulness through the development of innovative solutions.
  • Provided professional services and support in a dynamic work environment.
  • Proved successful working within tight deadlines and a fast-paced environment.
  • Developed strong communication and organizational skills through working on group projects.
  • Gained strong leadership skills by managing projects from start to finish.
  • Strengthened communication skills through regular interactions with others.
  • Excellent communication skills, both verbal and written.
  • Delivered services to customer locations within specific timeframes.
  • Worked flexible hours across night, weekend and holiday shifts.
  • Assisted with day-to-day operations, working efficiently and productively with all team members.
  • Developed and maintained courteous and effective working relationships.
  • Paid attention to detail while completing assignments.

Van Sales Representative

Milan Nigeria Limited, Galadima Kubwa Express
Abuja, FCT
01.2008 - 01.2010
  • Managed relationship with distribution channel partners and determined proper sourcing methods depending on product category and discount margins
  • Presented and sold products and services using solid arguments to existing and prospective customers
  • Established, developed and maintained positive business and customer relationships
  • Reached out to customer leads through cold-calling and emailing 20+ cold calls daily
  • Coordinated sales effort with team members and other departments
  • Continuously improved through feedbacks.
  • Conducted product demonstrations to highlight features and redirect objections to positive aspects.
  • Monitored customers for signs of security concerns and escalated issues to management.
  • Maintained up-to-date knowledge of store sales, payment policies and security standards.
  • Volunteered for extra shifts during holidays and other busy periods to alleviate staffing shortages.
  • Stocked merchandise, clearly labeling items and arranging according to size or color.
  • Created inviting environment for customers by maintaining store organization and cleanliness.
  • Wrapped, boxed and weighed bakery department products.
  • Provided exceptional services and pleasant shopping experiences to retail customers.
  • Prioritized helping customers over completing other routine tasks in store.
  • Developed strong rapport with customers and created positive impression of business.

Salesman

Nigeria Brewery [Under A Distributor]
Ikere, Ekiti State
06.2004 - 11.2007
  • Showcased product features to customers and discussed technical details to overcome objections and lock in sales.
  • Visited customer locations to evaluate requirements, demonstrate product offerings and propose strategic solutions for diverse needs.
  • Developed and delivered engaging sales presentations to convey product benefits.
  • Met with existing customers and prospects to discuss business needs and recommend optimal solutions.
  • Created professional sales presentations and seminars to effectively demonstrate product features and competitive advantages.
  • Upheld high standards of customer service by promoting and upselling new products and services.
  • Collaborated with vendor representatives and company customers to set up optimal delivery schedules.
  • Followed up with customers after completed sales to assess satisfaction and resolve technical or service concerns.
  • Established fair pricing structures and finalized contracts to complete purchase agreements with customers.
  • Promoted and up-sold products and services to meet needs of customers.
  • Forged and nurtured impactful relationships with customers to cultivate loyalty.
  • Drove team revenue totals by bringing in top sales numbers.

Education

BSc - Political Science [Bachelor Of Sciences]

National Open University Of Nigeria [NOUN]
Abuja, Federal Capital Territory
02.2021 - Current

Diploma - Business Administration

All Over Polytechnic Ogun
Ota Ogun State
02.2009 - 11.2011

Nigerian Certificate of Education - Nigerian Certificate Of Education

College of Education Ikere Ekiti
Ekiti State
03.2003 - 07.2007

Senior Secondary Certificate Of Education - Art Education

Comprehensive High School
Odo=Owa Ekiti
07.1995 - 09.2000

Skills

  • Sales
  • Marketing
  • Customer Service
  • Sales Management
  • Management
  • Marketing Strategy
  • International Business
  • Accessories and Footwear
  • Customer Acquisition
  • Advertising Campaigns
  • Customer Trend Analysis
  • Team Recruiting and Onboarding
  • Revenue Projections
  • Retail Knowledge
  • Interpersonal Communication Skills
  • Shipping and Receiving Oversight
  • Bid Request Management
  • Customer Complaint Resolution
  • Price Schedules
  • Salesforce Software
  • Sales Statistics Analysis
  • Operational Records Review
  • Complex Negotiations
  • Territory Expansion
  • Operating Procedures and Policies
  • Profitability Assessments
  • Budgeting and Expenditures
  • Providing Feedback
  • Interdepartmental Collaboration
  • Digital Advertising
  • Market and Competitive Analysis
  • Sales Program Coordination
  • Sales Records Management
  • Client Needs Assessment
  • Sales Quota Management
  • Customer Relationship Management (CRM) Software
  • Customer Service and Assistance
  • Professional Relationships
  • Regional Sales and Support
  • Staff Meetings
  • Retail Advertising
  • Employee Performance Evaluations
  • Supplier Relationships
  • Profit Target Achievement
  • Expense Control
  • Maintaining Clean Work Areas
  • Personnel Management
  • Customer Preferences
  • Marketing Calendar Management
  • Prospecting and Cold Calling
  • Territory Volume
  • Goal Attainment
  • Radiation Oncology
  • Deal Structuring
  • Marketing Strategy Development
  • Revenue Generation
  • Resource Deployment
  • Brand Development
  • Business Analytics
  • Business Objective Analysis
  • Accounts Payable and Accounts Receivable

Accomplishments

  • Business Development
  • Strategic Planning
  • Sales Operations
  • Retail Sales
  • Account Management
  • Business Strategy
  • Sales Process
  • Social Media Marketing
  • Business-to-Business (B2B)
  • Product Development
  • Market Research
  • Certificates
  • Certificate Of Completion by
  • Commercial Acumen Workshop march 2019
  • Field Sales Manager May 2018
  • Education

Timeline

GENERAL GROUP HEAD OF SALES

Runola Nig Ltd
2023.Feb - Current

BSc - Political Science [Bachelor Of Sciences]

National Open University Of Nigeria [NOUN]
02.2021 - Current

Senior Area Sales Manager

OLAM Nigeria Limited
06.2017 - 12.2022

Trade/Sales Executive

The La-casera Company Nig Ltd
01.2015 - 03.2017

Sales Supervisor

Nestle Nigeria Limited
02.2013 - 01.2015

Sales Supervisor

Unilever Nigeria Plc
2011.Feb - 2013.Jan

Diploma - Business Administration

All Over Polytechnic Ogun
02.2009 - 11.2011

Van Sales Representative

Milan Nigeria Limited, Galadima Kubwa Express
01.2008 - 01.2010

Salesman

Nigeria Brewery [Under A Distributor]
06.2004 - 11.2007

Nigerian Certificate of Education - Nigerian Certificate Of Education

College of Education Ikere Ekiti
03.2003 - 07.2007

Senior Secondary Certificate Of Education - Art Education

Comprehensive High School
07.1995 - 09.2000

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OTUNBA ADEBAYOGENERAL GROUP HEAD OF SALES. RUNOLA GROUP NIG LTD. LAGOS, RIVERS, DELTA & IBADAN OYO STATE