Oseghale ODION
Sales Management
Fct, Abuja
Summary
Results-driven sales leader with over 25 years of experience in telecommunications and FMCG. Proven track record in driving market expansion, revenue growth, and business transformation. Expertise in sales strategy, go-to-market execution, and channel optimisation resulting in double-digit revenue growth and high-performance sales networks. Equipped with a BSc in Economics from the University of Ibadan and an MBA from the University of Abuja, brings a data-driven, customer-centric approach to strategic planning and business development. Passion for innovation, operational efficiency, and unlocking new growth opportunities fuels the ability to build strategic partnerships and drive sustainable profitability.
Overview
28
28
years of professional experience
5994
5994
years of post-secondary education
Work History
RETAIL SALES CHIEF
GLOBACOM LIMITED NIGERIA
11.2023 - Current
- Leading the retail sales and activation department to enhance revenue growth, increase market penetration, and improve operational efficiency.
- Reporting to the National Retail Chief
- Inspiring team to exceed sales goals and accomplish business objectives.
- Spearheaded commercial strategies, revamped trade channels through zoning, leading to price stability and revenue growth of CMGR of 20%
- Coordinated the technology teams to deliver network uptime target of 97%, ensuring seamless service
- Led weekly commercial performance reviews and feedback sessions, aligning teams with business objectives to drive team performance
NATIONAL HEAD OF ACTIVATION
GLOBACOM LIMITED NIGERIA
09.2023 - 11.2023
- Ideated and implemented activation plans that drove subscriber acquisition and revenue growth
- Reporting to the National Retail Chief
- Executed the Drive Activation Mercilessly (DAM) initiative, increasing activations by 35%
- Collaborated with cross-functional teams, marketing, and technical to ensure seamless execution of campaigns
- Researched industry trends and best practices and applied new tactics to improve activation strategies
- Instituted SIM distribution process that sped up SIM delivery to partners by over 50%
REGIONAL MANAGER
GLOBACOM LIMITED NIGERIA
IKORODU, LAGOS
01.2019 - 08.2023
- Oversaw revenue growth, consumption and network stability
- Reporting to the National Retail Chief
- Achieved targets by delivering a compound monthly growth rate (CMGR) of 30% MOM over the period
- Drove coaching and training plans to achieve sales goals
- Ensured effective channel management by focusing on brilliantly executing strategic channel plans
- Coordinated the technology team to deliver availability target of 98% MOM
NATIONAL SALES COORDINATOR
GLOMOBILE LIMITED GHANA
, GHANA
11.2016 - 08.2018
- Directed sales, acquisition and consumption growth activities
- Reporting to the Head Of Business
- Ideated POA expansion project that grew business by 35% and increased Market share by 3%
- Designed the plan that reduced dealers' debt by 80% and improved cash trading to 60%
HEAD COMMERCIAL TRANSFORMATION
GUINNESS NIGERIA PLC
05.2015 - 04.2016
- Drove Route to Consumer (RtC), Strategies that improve ROI
- Reporting to the Commercial Director
- Established a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.
- Delivered the measurement of Outlet Activation Standards (OAS) at retail
- Adaptable and proficient in learning new concepts quickly and efficiently.
- Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
DIRECTOR COMMERCIAL SERVICES (ACTING)
GUINNESS NIGERIA PLC
02.2015 - 04.2015
- Improved project efficiency with strategic planning, resource allocation, and time management practices.
- Reporting to the Managing Director.
- Controlled budgets effectively to ensure optimal use of resources while maintaining financial stability.
- Leveraged data analytics insights for informed decision-making in critical areas such as sales forecasting, budgeting, or personnel management.
- Negotiated favorable contracts with vendors for reduced costs and improved service quality.
HEAD SALES & DISTRIBUTOR OPERATIONS
GUINNESS NIGERIA PLC
02.2013 - 01.2015
- Drove Sales Projects through the coordination of a cross-functional team
- Reporting to the Commercial Director
- Optimized sales order processing and salesforce effectiveness by implementing new software, for efficiency.
- Coordinated logistics for timely delivery of products, significantly reducing wait times for customers.
- Streamlined inventory management processes, maintaining optimal stock levels to meet demand without overstocking.
DIVISIONAL SALES MANAGER
GUINNESS NIGERIA PLC
, IBADAN / JOS / ABUJA
10.2010 - 02.2013
- Achieved Divisional Gross Sales Value & Distribution targets
- Reporting to the Commercial Director
- Implemented RRS, boosting sales by 45% and product availability by 85% (2012)
- Led distributor expansion and territory realignment, driving 23% sales growth (2011)
- Leveraged health check tool to recover over N200M dealer debt and improved solvency (2010)
DIVISIONAL CUSTOMER MARKETING MANAGER
GUINNESS NIGERIA PLC
, JOS / ABA
07.2006 - 09.2010
- Drive accountability with 3rd Party agency and distributors via strong tracking methodology - JUBP sessions, morning meetings, clear critical metrics, POSM management structure.
- Reporting To the Divisional Sales Manager
- Analyzed and reported on KPIs to validate and demonstrate the success of trade marketing activities.
- Collaborated closely with sales teams to provide them with trade marketing support materials, enhancing their success rate in closing deals.
- Implemented loyalty programs to reward frequent customers and boost overall sales.
AREA SALES MANAGER
GUINNESS NIGERIA PLC
, ABUJA
07.2005 - 06.2006
- Delivered Sales and QDVP3 Targets
- Reporting to Divisional Sales Manager
- Achieved an Area sales growth CAGR of 25% between 2005 and 2006 and earned the best Area Manager award in the North in 2006
BUSINESS DEVELOPMENT MANAGER
GUINNESS NIGERIA PLC
MAKURDI, BENUE STATE
12.2004 - 07.2005
- Tasked with delivering Distributor Sales targets
- Reporting to the Area Manager
- Grew Abuja business area by 30% in the year 2005
RETAIL DEVELOPMENT MANAGER
GUINNESS NIGERIA PLC
GBOKO, BENUE STATE
10.2002 - 12.2004
- Tasked with delivering Quality, Distribution, Visibility, Price, Promotion targets - QDVP3
- Reporting to the Area Manager
- Achieved my target by developing over 50 retail outlets to carry full-range stocking and increasing ROS for the brand Guinness by 25% and total products by 15% in 2004
SALES EXECUTIVE
SONA BREWERIES PLC
ENUGU / KATSINA - ALA
09.1998 - 09.2002
- Expanded market share with strategic territory planning and targeted prospecting.
- Reporting to Area Sales Manager
- Demonstrated expert product knowledge during client interactions, addressing questions or concerns confidently and offering solutions tailored for them.
NATIONAL YOUTH SERVICE CORPS
SHELL PETROLEUM DEV. COMPANY.
09.1997 - 09.1998
- Supported to resolve problems and improved relations with oil producing communities
- Wrote news stories in the Shell Magazine
Education
West African Examination Council -
Olivet Baptist High School
Bachelor of Science - Economics
University of Ibadan
Ibadan, Oyo State, NigeriaMaster of Business Administration - Marketing
University of Abuja
Abuja, FCT, NigeriaSkills
Distribution Channel Management
Timeline
RETAIL SALES CHIEF
GLOBACOM LIMITED NIGERIA
11.2023 - Current
NATIONAL HEAD OF ACTIVATION
GLOBACOM LIMITED NIGERIA
09.2023 - 11.2023
REGIONAL MANAGER
GLOBACOM LIMITED NIGERIA
01.2019 - 08.2023
NATIONAL SALES COORDINATOR
GLOMOBILE LIMITED GHANA
11.2016 - 08.2018
HEAD COMMERCIAL TRANSFORMATION
GUINNESS NIGERIA PLC
05.2015 - 04.2016
DIRECTOR COMMERCIAL SERVICES (ACTING)
GUINNESS NIGERIA PLC
02.2015 - 04.2015
HEAD SALES & DISTRIBUTOR OPERATIONS
GUINNESS NIGERIA PLC
02.2013 - 01.2015
DIVISIONAL SALES MANAGER
GUINNESS NIGERIA PLC
10.2010 - 02.2013
DIVISIONAL CUSTOMER MARKETING MANAGER
GUINNESS NIGERIA PLC
07.2006 - 09.2010
AREA SALES MANAGER
GUINNESS NIGERIA PLC
07.2005 - 06.2006
BUSINESS DEVELOPMENT MANAGER
GUINNESS NIGERIA PLC
12.2004 - 07.2005
RETAIL DEVELOPMENT MANAGER
GUINNESS NIGERIA PLC
10.2002 - 12.2004
SALES EXECUTIVE
SONA BREWERIES PLC
09.1998 - 09.2002
NATIONAL YOUTH SERVICE CORPS
SHELL PETROLEUM DEV. COMPANY.
09.1997 - 09.1998
West African Examination Council -
Olivet Baptist High School
Bachelor of Science - Economics
University of Ibadan
Master of Business Administration - Marketing
University of Abuja
Work Availability
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Affiliations
- NIM
Professional Courses And Training
- High Performance Coaching Course, Diageo In-house, Nigeria, South Africa, 01/01/12
- Team Dynamics And Time Management, Kimberly Ryan, Lagos, Nigeria, 01/01/11
- High Performance Coaching Course, Diageo In-house, Lagos, Nigeria, 01/01/10
- Accounting For Non-accountants, GOA Financial & Consultancy Services, Lagos, 01/01/09
- Managing Relationships, Diageo In-house, Lagos, Nigeria, 01/01/09
- Managing Change and Stress, Diageo In-house, Lagos, Nigeria, 01/01/09
- Situational Leadership, Ken Blanchard, Lagos, Nigeria, 01/01/09
- Advanced Management Development Programme, Lagos Business School, Lagos, 01/01/08
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