Oseghale ODION
DIVISIONAL HEAD - MIDWEST
Benin City,EDO
Summary
With over 25 years of experience in FMCG and telecommunications, I have a proven record of boosting revenue and refining sales strategies. My academic background in Economics (BSc, University of Ibadan) and Marketing (MBA, University of Abuja) provides me with the skills to analyse markets and develop customer-focused solutions. I excel at leading high-achieving teams and achieving operational excellence with a persistent drive for growth.
Overview
28
28
years of professional experience
8
8
Certificates
Work History
Divisional Head - Midwest
Globacom Limited
08.2025 - Current
- Surpass ₦14B revenue targets monthly through strategic drive, cross-functional team management, effective channel management and collaborating with the technical team, to ensure 98% network availability.
- Enhanced team performance by implementing strategic management plans and setting clear objectives.
- Expanded market share with competitive analysis, identifying new business opportunities and potential clients.
Retail Sales Chief - Lagos 2
Globacom Limited Nigeria
Ikeja, Lagos
11.2023 - 07.2025
- Delivered ₦5B in revenue monthly through cross-functional team leadership
- Championed Drive Activations Mercilessly (DAM) initiative, boosting gross adds by 35% and revenue by 15%
- Revamped trade channels into zones, achieving 20% CMGR
National Head of Activation
Globacom Limited Nigeria
Lagos, Lagos
09.2023 - 11.2023
- Designed and executed activation strategies, increasing subscriber acquisition by 25% CMGR.
- Collaborated with cross-functional teams, marketing, and technical teams to ensure seamless execution of campaigns and countering competition.
Regional Manager - Lagoos 4
Globacom Limited Nigeria
Ikorodu, Lagos
01.2019 - 08.2023
- Drove revenue targets and ensured network availability of 98% was achieved through collaborative team management.
- Achieved sales targets with a 25% CMGR over the period.
State Acquisition Manager
Globacom Limited Nigeria
Benin City, Edo State
09.2018 - 12.2019
- Drove subscriber acquisition and consumption growth activities.
- Executed POA expansion project, which grew consumption by 25% and subscriber base by 15%.
National Sales Coordinator
Globacom Ghana Limited
Accra, GHANA
11.2016 - 08.2018
- Led sales, acquisition and consumption growth activities.
- Initiated a POA expansion project that grew business by 35% and increased Market share by 3%. The plan also reduced dealers' debt by 80% and improved cash trading to 60% of dealers.
Head Commercial Transformation
Guinness Nigeria PLC
Ikeja, Lagos
05.2015 - 04.2016
- Drove Route to Consumer (RTC) strategies and change management activities to improve ROI
- Increased numeric distribution of total product to 95% and visibility to 85%
Director Commercial Services (Acting)
Guinness Nigeria PLC
Ikeja, Lagos
02.2015 - 04.2015
- Drove Sales Projects through cross-functional team coordination.
- Improved project efficiency with strategic planning, resource allocation, and time management practices. 144 GDC delivered with 20% efficiency. RRS downtime cut by 45%.
Head Sales & Distributor Operations
Guinness Nigeria PLC
Ikeja, Lagos
02.2013 - 01.2015
- Drove Salesforce effectiveness up by 30% and transformed the business by embedding In-touch, a business reporting tool, which provided real-time data and enabled faster decisions.
- Re-negotiated contracts with contractors, increasing efficiency and cutting costs by 25%.
Divisional Sales Manager - Ibadan/Jos/Abuja
Guinness Nigeria PLC
10.2010 - 02.2013
- Implemented RRS in Abuja Division, boosting sales by 45% and product availability by 85% (2012).
- Led distribution expansion and territory realignment, driving 23% sales growth in Jos Division. (2011)
- Recovered N200M in distributor debt and improve solvency in the Ibadan Division. (2010)
Divisional Customer Marketing Manager - Jos/Aba
Guinness Nigeria PLC
07.2006 - 09.2010
- Managed 3rd Party Agencies and improved Activation, generating 25% ROI growth.
- Received Customer Marketing Manager Award - 2007.
Area Sales Manager - Abuja
Guinness Nigeria PLC
Abuja, FCT
07.2005 - 06.2006
- Managed a successful sales team, consistently achieving and exceeding monthly sales targets.
- Achieved CAGR of 25% between 2005 and 2006, earning Best Area Manager Award.
Business Development Manager
Guinness Nigeria PLC
Abuja, FCT
12.2004 - 06.2005
- Generated new business with marketing initiatives and strategic plans.
- Grew Abuja business area by 30% in 2005
Retail Development Manager
Guinness Nigeria PLC
10.2002 - 11.2004
- Boosted retail sales by implementing strategic marketing plans and promotional campaigns.
- Established over 50 retail outlets, boosting ROS for Guinness by 25%.
Sales Executive - Enugu\Katsina-Ala
Sona Breweries PLC
09.1998 - 09.2002
- Boosted sales revenue by cultivating strong client relationships and implementing effective sales strategies.
- Grew revenue by 30% through strong client relationships
National Youth Service Corps
Shell Petroleum Dev. Comp.
Port Harcourt, Rivers State
09.1997 - 09.1998
- Resolved operational issues and contributed stories to Shell magazine
- Assisted with day-to-day operations, working efficiently and productively with all team members.
Education
MBA - Marketing
University of Abuja
Abuja, FCT, Nigeria 04.2001 -
Bachelor of Science - Economics
University of Ibadan
Ibadan, Oyo State, Nigeria01.1997
Skills
Business Development & Strategy: Revenue acceleration, market expansion, channel optimization
Tech Proficiency: Microsoft Excel, PowerPoint
Leadership & Team Building: Coaching, mentoring, performance management
Commercial Execution: Distribution growth, activation strategies, ROI improvement
Relationship Management: Strategic account management, client relationship management
Adaptability: Effective in fast-paced, dynamic environments
Soft Skills : Strong negotiation, communication, collaborative problem-solving, conflict resolution
Timeline
Divisional Head - Midwest
Globacom Limited
08.2025 - Current
Retail Sales Chief - Lagos 2
Globacom Limited Nigeria
11.2023 - 07.2025
National Head of Activation
Globacom Limited Nigeria
09.2023 - 11.2023
Regional Manager - Lagoos 4
Globacom Limited Nigeria
01.2019 - 08.2023
State Acquisition Manager
Globacom Limited Nigeria
09.2018 - 12.2019
National Sales Coordinator
Globacom Ghana Limited
11.2016 - 08.2018
Head Commercial Transformation
Guinness Nigeria PLC
05.2015 - 04.2016
Director Commercial Services (Acting)
Guinness Nigeria PLC
02.2015 - 04.2015
Head Sales & Distributor Operations
Guinness Nigeria PLC
02.2013 - 01.2015
Divisional Sales Manager - Ibadan/Jos/Abuja
Guinness Nigeria PLC
10.2010 - 02.2013
Divisional Customer Marketing Manager - Jos/Aba
Guinness Nigeria PLC
07.2006 - 09.2010
Area Sales Manager - Abuja
Guinness Nigeria PLC
07.2005 - 06.2006
Business Development Manager
Guinness Nigeria PLC
12.2004 - 06.2005
Retail Development Manager
Guinness Nigeria PLC
10.2002 - 11.2004
MBA - Marketing
University of Abuja
04.2001 -
Sales Executive - Enugu\Katsina-Ala
Sona Breweries PLC
09.1998 - 09.2002
National Youth Service Corps
Shell Petroleum Dev. Comp.
09.1997 - 09.1998
Bachelor of Science - Economics
University of Ibadan
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Certification
High Performance Coaching Course - Diageo In-house, Nigeria, South Africa - 01/2012
References
References to be made available upon request