Oseghale ODION

Lead commercial operations across the Midwest Division with full accountability for revenue generation, customer acquisition, market share expansion, distribution effectiveness, network collaboration and business performance.

• Deliver monthly revenues exceeding ₦12 billion through strategic commercial leadership and disciplined execution.
• Maintain network availability of approximately 98% through effective collaboration with technical and operational teams.
• Improved organisational effectiveness through clear performance objectives, coaching, and accountability frameworks.
• 
  

Lead commercial operations across the Midwest Division with full accountability for revenue generation, customer acquisition, market share expansion, distribution effectiveness and network availability.

• Deliver monthly revenues exceeding ₦10 billion through strategic commercial leadership and disciplined execution.
• Maintain network availability of approximately 98% through effective collaboration with technical and operational teams.
• Improved organisational effectiveness through clear performance objectives, coaching, and accountability frameworks.
• Expanded market presence through competitive intelligence, channel optimisation and strategic business development initiatives.

Led one of the organisation's most commercially significant regions, driving sales, acquisition, distribution, activation, and customer growth initiatives.

• Delivered ₦5B monthly via cross-functional team leadership
• Led the "Drive Activations Mercilessly" initiative, increasing gross additions by 35%.
• Redesigned channel structures and market coverage, generating 20% compound monthly growth.
• Strengthened commercial execution through cross-functional leadership and performance optimisation.

Increased subscriber acquisition by 25% through innovative activation strategies.

• Led nationwide activation and customer acquisition programmes.
• Coordinated sales, marketing and technical teams to improve execution effectiveness nationally, ensuring compliance to NCC standards.

Managed regional commercial operations with responsibility for revenue growth, customer acquisition and distribution expansion.

• Drove revenue targets and ensured network availability of 98% was achieved through collaborative team management.
• Achieved sales targets with a 25% CMGR over the period.
• Expanded customer acquisition and consumption through route-to-market innovation.

·

Prior Roles (2002–2018)

• State Acquisition Manager – Globacom Nigeria | 2018–2019
• National Sales Coordinator – Globacom Ghana | 2016–2018
• Head Commercial Transformation – Guinness Nigeria | 2015–2016
• Director Commercial Services (Acting) – Guinness Nigeria | 2015
• Head Sales & Distributor Operations – Guinness Nigeria | 2013–2015
• Divisional Sales Manager – Guinness Nigeria (Ibadan/Jos/Abuja) | 2010–2013
• Divisional Customer Marketing Manager – Guinness Nigeria (Jos/Aba) | 2006–2010
• Area Sales Manager – Guinness Nigeria (Abuja) | 2005–2006
• Business Development Manager – Guinness Nigeria (Makurdi) | 2004–2005
• Retail Development Manager – Guinness Nigeria (Gboko) | 2002–2004
• Sales Executive – Sona Breweries Plc (Enugu/Katsina‑Ala) | 1998–2002

• Facilitated communication between government officials and local communities to address concerns.
• Addressed community concerns and authored articles for Shell magazine to highlight local stories.