Oruke Joy
FCT,Abuja
Summary
Results-driven Paid Media specialist with over five years of experience creating high-impact campaigns. Skilled in leveraging data to optimise ad spend, reaching and exceeding targets. Consistently boosted client ROI through strategic planning and innovative approaches.
Overview
5
5
years of professional experience
3
3
years of post-secondary education
5
5
Certification
Work history
Paid Media Specialist
BSR Property 365
Capetown, South Africa
03.2023 - 09.2024
- Achieved a 13:1 ROI on a Facebook Ads campaign within three months.Developed marketing plans to support department strategies.
- Increased Client Retention Rate by 25% by implementing a loyalty program
- Decreased Cost Per Lead by 20% through A/B testing and refined targeting strategies
- Wrote engaging, entertaining and informative media scripts for different uses.
- Networked with media and PR professionals to build campaign reach.
Paid Media Specialist
Esetech
FCT, Abuja
09.2023 - 08.2024
- Generated $126,000 in Revenue within 8 months from a targeted PPC campaign
- Improved Conversion Rate by 40% in eight months by revamping landing pages.
- Conduct keyword research, audience targeting, and competitive analysis to inform paid media strategies.
- I Created and managed ad copy, landing pages, and creative assets to ensure strong performance.
- I Developed, implemented, and managed paid media strategies across multiple platforms like Google Ads, Facebook Ads, LinkedIn Ads, etc.
Paid Media Specialist
Kaapo
FCT, Nigeria
09.2023 - 03.2024
- Reduced Duplicate Content by 60%, leading to a 9% increase in search engine rankings.
- Coordinated placements for television and radio, social media and print publication advertisements.
- Developed holistic advertising strategies to achieve revenue and awareness goals.
- Devised creative strategies for highlighting goods and promoting specific attributes.
- Provide insights and recommendations for campaign improvements based on data analysis and industry trends.
Education
Bachelor of Science - Sociology And Anthropology
Benue State University
Nigeria 04.2015 - 04.2018
Skills
- Sales techniques
- Sales and marketing strategy
- Campaign development experience
- Market research
- Sales strategy familiarity
- Promotions planning skills
- Graphic design proficiency
- Copywriting abilities
- Customer demographics understanding
- Data analytics
- Calm under pressure
- Problem-solving
- Communication skills
- Public speaking
- Team building
- Strategic planning
- Leadership
- Resourcefulness
- Public Relations
- Social media marketing
- Inventory management
- Quality Assurance
- Upselling
- Multilingual
- Programme development
- Accounting
Certification
- Digital Advertising From HubSpot Academy
- SEO II From HubSpot Academy
- Inbound Marketing From HubSpot Academy
- Digital Marketing From HubSpot Academy
Timeline
Paid Media Specialist
Esetech
09.2023 - 08.2024
Paid Media Specialist
Kaapo
09.2023 - 03.2024
Paid Media Specialist
BSR Property 365
03.2023 - 09.2024
Bachelor of Science - Sociology And Anthropology
Benue State University
04.2015 - 04.2018
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