ORINAYO WILLIAMS

• Assisting in the creation of buyer personas to improve audience segmentation and tailor marketing efforts for better engagement and conversion.
• Learning to analyze and interpret marketing data, measuring performance against KPIs to track campaign success and inform future strategies.
• Gaining exposure to various business models and marketing frameworks to understand how they drive successful campaigns and optimize resource allocation.
• Collaborating with the marketing team to execute social media campaigns, email marketing, and online ads to support company objectives.
• Assisting in content creation and optimization across digital platforms, ensuring that messaging resonates with target audiences and supports brand positioning.
• Contributing to ongoing market research and competitor analysis to provide insights that enhance marketing efforts.

• Developed and managed content calendar to meet deadlines and engagement goals.
• Collaborated with designers and developers to deliver on-brand content in alignment with brand vision.
• Worked closely with design team to create visually appealing graphics that complemented written content.
• Developed promotional content for the World Summit Awards Nigeria Entrepreneurship And Digital Innovation Conference which held on 21st of December, 2024
• Developed a publicity posting schedule, ensuring timely delivery of messaging and increasing pre-event buzz and post-event engagement.

• Developed and executed content strategies for both online and offline channels to promote the brand, products, and events, ensuring consistency in messaging and voice across platforms.
• Created compelling written content, including blog posts, social media copies and promotional materials.
• Collaborated with the design and marketing teams to produce content for digital platforms, enhancing the brand's visibility and engagement.
• Spearheaded the content strategy for Triple S Fest 1.0 & 2.0, two large-scale beach parties, by crafting event descriptions, social media posts, and promotional materials.
• Managed event-related content to drive ticket sales, attendance, and community engagement through strategic use of online platforms (Instagram, Facebook, etc.).
• Developed audience-focused content calendars, ensuring timely delivery of messaging and increasing pre-event buzz and post-event engagement.

• Gained hands-on experience in experimental procedures and laboratory protocols in molecular biology, focusing on [specific techniques if applicable, e.g., PCR, gel electrophoresis, DNA/RNA extraction, etc.].
• Actively participated in the design and execution of laboratory experiments, following detailed scientific protocols and maintaining accuracy and precision in data collection.
• Attended seminars, workshops, and presentations to stay updated on the latest research and advancements in molecular biology and biotechnology.
• Collaborated with research teams in pitching for grants, contributing to proposals and understanding the funding process in scientific research.
• Developed and delivered a comprehensive presentation at the conclusion of the internship, showcasing the knowledge and skills acquired throughout the program, including insights into experimental techniques, research findings, and the overall lab experience.

• Self-motivated, with a strong sense of personal responsibility.
• Excellent communication skills, both verbal and written.

• Contacted potential or current consumers to explore how our services could be used to satisfy their needs

• Addressed complaints and enquiries about our packages and the available payment plans

• Provided information and useful advice to over 50 potential clients interested in joining our data analysis classes

• Managed multiple social media platforms, ensuring a consistent brand voice and message.
• Boosted engagement rates with the creation of compelling and visually appealing content.
• Successfully built a loyal following by consistently sharing valuable content that resonated with the target audience.

• Collaborated with parents, administrators and counselors to develop improvement plans for struggling students.
• Implemented differentiated instruction strategies, ensuring all students were able to access the curriculum and make progress in their learning.
• Boosted student confidence through consistent encouragement and positive reinforcement, fostering a supportive learning environment.
• Developed strong relationships with parents through regular communication, promoting involvement in their child''s education.
• Enhanced student comprehension by utilizing diverse teaching methods and adapting to individual learning styles.
• Conducted small group interventions for struggling learners, providing targeted support that led to increased academic achievement.
• • Played a significant role in the socio-cultural and interpersonal skills development of the wards entrusted in my care.

• Assisted in the day to day running of the institution by interacting with parents, staff and pupils on behalf of the management.

• Took down notes and messages for the proprietress when she was out of office.

• Set up appointments for would-be staff seeking employment in the school and also helped review written tests that the candidates were asked to take as a form of assessment