RAJI OPEYEMI DAUD
Ibadan,Nigeria
Summary
Accomplished professional with expertise in marketing operations and strategy, sales and distribution management, and market research and competitive analysis. Proven track record in brand development and promotion, budgeting, forecasting, and reporting. Adept at team leadership and performance management, stakeholder and customer relationship management, data analysis and business intelligence, as well as process improvement and operational excellence. Proficient in Microsoft Office Suite (Advanced). Committed to driving business growth through innovative strategies and operational efficiency.
Overview
15
15
years of professional experience
2021
2021
years of post-secondary education
Work history
Head of Marketing Operations
Spectrum Books Limited
2024.01 - 2026.02
- Led marketing operations strategy aligned with business goals, driving efficiency across campaigns, customer service, and order fulfillment.
- Oversaw CRM, ERP, and customer data management, ensuring data accuracy, accessibility, and operational consistency.
- Designed and enforced standardized marketing processes, templates, and performance frameworks across team.
- Managed and developed cross-functional marketing operations team, driving productivity through coaching and performance reviews.
- Enabled seamless collaboration with Finance, Logistics, HR, IT, and depot teams to support campaign execution and customer experience.
- Oversaw customer service, order processing, and credit sales validation to ensure policy compliance and timely fulfillment.
- Delivered market insights through research and data analysis to inform marketing strategy, positioning, and sales enablement.
- Monitored accounts receivable and collections in partnership with Finance, strengthening credit control and cash flow performance.
- Drove sales growth by 12% through effective product positioning strategies, leading to higher revenue generation.
Field Operations Supervisor
University Press PLC
2020.01 - 2024.03
- Supported design and rollout of standardized field operating procedures across zonal offices to improve efficiency and consistency across zonal offices.
- Acted as primary liaison and reference point for national field operations policies, providing guidance to both head office and national sales teams.
- Monitored and analyzed field data including stock budgeting, sales forecasts, returns, and debt recovery to inform management planning and strategic decisions.
- Coordinated and supervised field activities to ensure effective marketing activities, sales execution, and achievement of national sales targets.
Administrative Officer
Mimbar College
2018.01 - 2020.01
- Oversaw front desk and administrative operations, managing correspondence, records, and stakeholder engagement with professionalism.
- Facilitated internal communications and staff meetings while maintaining a positive corporate image with parents, students, and external stakeholders.
Community Tax Liaison Officer
Federal Ministry of Finance
2017.01 - 2018.01
- Led tax awareness initiatives and stakeholder education programs, improving compliance within assigned communities.
- Managed and analyzed a comprehensive taxpayer database, supporting reporting, data accuracy, and insights for decision-making.
Call Centre Representative / Social Media Executive
ISON BPO International Ltd.
2014.01 - 2016.01
- Delivered timely customer support across multiple channels, resolving inquiries and complaints while supporting sales and service objectives.
- Managed customer engagement on social media, enhancing brand perception and maintaining up-to-date product and service knowledge.
Marketing Executive
Rasheed Adeyemo & Co.
2011.01 - 2014.01
- Developed and executed marketing campaigns while conducting market research, monitoring competitors, and maintaining customer databases.
- Coordinated recruitment, onboarding, and staff documentation, including employment letters, promotions, and terminations.
- Managed staff relations, addressed employee needs, and prepared weekly and monthly management reports for leadership.
Education
MBA - HR Specialization
Ahmadu Bello University
Zaria, Kaduna StateB.Sc. - Business Administration
Olabisi Onabanjo University
Ogun StateDiploma - Marketing (Upper Credit)
Olabisi Onabanjo University
Ogun StateWest African School Certificate - WASC
Ibadan Grammar School
Ibadan, Oyo StateSkills
- Marketing Operations & Strategy
- Sales & Distribution Management
- Market Research & Competitive Analysis
- Brand Development & Promotion
- Budgeting, Forecasting & Reporting
- Team Leadership & Performance Management
- Stakeholder & Customer Relationship Management
- Data Analysis & Business Intelligence
- Process Improvement & Operational Excellence
- Microsoft Office Suite (Advanced)
INTERESTS
Logical reasoning, Football, Entrepreneurial activities
Affiliations
- Nigerian Institute of Management (NIM) – Graduate Member (2010)
- NIM Proficiency Certificate in Management – (2010)
PERSONAL DETAILS
- Date of Birth: 1 November 1986
- Marital Status: Married
Timeline
Head of Marketing Operations
Spectrum Books Limited
2024.01 - 2026.02
Field Operations Supervisor
University Press PLC
2020.01 - 2024.03
Administrative Officer
Mimbar College
2018.01 - 2020.01
Community Tax Liaison Officer
Federal Ministry of Finance
2017.01 - 2018.01
Call Centre Representative / Social Media Executive
ISON BPO International Ltd.
2014.01 - 2016.01
Marketing Executive
Rasheed Adeyemo & Co.
2011.01 - 2014.01
B.Sc. - Business Administration
Olabisi Onabanjo University
Diploma - Marketing (Upper Credit)
Olabisi Onabanjo University
West African School Certificate - WASC
Ibadan Grammar School
MBA - HR Specialization
Ahmadu Bello University