Opeyemi Jegede
Abule Egba,Lagos
Summary
Senior area sales manager with a strong track record in client relationship management and revenue growth. Led teams to consistently exceed sales targets while enhancing customer satisfaction and expanding market share. Expertise in developing innovative sales strategies that deliver measurable results.
Results-driven Senior Area Sales Manager. Excel at building lasting client relationships and driving revenue growth. Successfully led teams to exceed sales targets, enhanced customer satisfaction, and expanded market share. Proven ability to innovate sales strategies and deliver impactful solutions.
Overview
11
11
years of professional experience
5
5
years of post-secondary education
Work history
Senior area sales manager
Guinness Nig Plc
Alimosho, Lagos
2026.01 - 2026.04
- Managed total of 8 direct staffs and 23 indirect staffs,
- Championed high-performing sales team by moving area total performance from 45% to 89% in my first month,
- Orchestrated regional sales strategies to ensure uniform brand representation across all sectors.
- Improved retail coverage from 1,550 outlets to 2,250 outlets which added to total area growth in terms of market share.
Regional sales manager
Guinness Nig Plc
Lagos mainland, Lagos
2025.03 - 2026.01
- Recruitment of 15 new keys distributors to further expand business coverage.
- Ensure QDVP3 in open market around Lagos
- Implementation of Mplify usage to track retail sales and redistribution.
Area sales manager
Guinness Nigeria Plc
Jos, Plateau State
2024.11 - 2025.02
- Powered Jos area performance from 30% tp 92% under 3 months
- Appointment of 3 distributors to replace underperforming distributors.
- Supported analysis of market trends to facilitate informed decision-making regarding strategic direction.
Business development manager
Guinness Nigeria plc
ikotun, Lagos
2023.03 - 2024.10
- Grew my distributor business portfolio from 450mn to 800mn
- Drove my distributor revenue growth from 3% to 7% by ensuring he qualify for his monthly rebate..
- Fostered client relationships, leading to increased brand loyalty.
- Spearheaded training programms, enhancing team capabilities for distributor staffs.
wholesale Manger
Guinness Nigeria Plc
mushin, Lagos
2022.02 - 2023.02
- Assisted in staff training sessions to enhance customer service skills.
- Supported change management initiatives to foster organisational adaptability.
- Examined market trends to guide strategic decision-making processes.
- Conducted performance reviews to highlight areas needing improvement.
Territory manager
Guinness Nigeria Plc
Mushin, Lagos
2018.08 - 2022.01
- Developed strategies with a focus on market expansion.
- Devised sales proposals for improved client engagement.
- Streamlined communication channels within the team, improving efficiency.
- Worked closely with marketing teams to create impactful sales campaigns.
Open Market Sales Executive
Guinness Nigeria Plc
Mushin, Lagos
2015.07 - 2018.07
- Fostered a positive team environment, resulting in increased morale and performance amongst staff members.
- Elevated brand awareness for significant market influence through strategic sales campaigns.
- Boosted sales revenue through aggressive and targeted marketing strategies.
- Delivered engaging sales presentations at industry events to attract potential customers and partners.
Sales Executive
Guinness Nigeria Plc
Lagos Mainland, Lagos
2014.12 - 2015.06
- Maintained an extensive knowledge of all products offered, assisting in informative customer interaction.
- Responded promptly to customer queries, ensuring resolution whilst upholding satisfaction levels.
- Championed cross-selling initiatives to maximise sales volume and profit margins.
- Conducted comprehensive market research for identification of emerging trends in consumer behaviour, contributing towards strategic planning process accordingly.
Education
Bachelor of Science - Banking and Finace
Olabisi Onabanjo University
Ogun Nigeria 2004.02 - 2009.06
Skills
- Key account handling
- MS office suite proficiency
- Business development
Timeline
Senior area sales manager
Guinness Nig Plc
2026.01 - 2026.04
Regional sales manager
Guinness Nig Plc
2025.03 - 2026.01
Area sales manager
Guinness Nigeria Plc
2024.11 - 2025.02
Business development manager
Guinness Nigeria plc
2023.03 - 2024.10
wholesale Manger
Guinness Nigeria Plc
2022.02 - 2023.02
Territory manager
Guinness Nigeria Plc
2018.08 - 2022.01
Open Market Sales Executive
Guinness Nigeria Plc
2015.07 - 2018.07
Sales Executive
Guinness Nigeria Plc
2014.12 - 2015.06
Bachelor of Science - Banking and Finace
Olabisi Onabanjo University
2004.02 - 2009.06