Onunwa Mackean
Choc
Summary
Experienced Content Marketer with 8+ years of expertise in crafting strategies that engage diverse audiences and drive measurable results. I create compelling content—from presentations and blogs to social media—that resonates with both self-serve users and high-touch leads. Skilled in SEO, analytics, and cross-functional collaboration, I’ve increased organic traffic by 35% , boosted lead generation by 25% , and enhanced brand awareness through targeted campaigns. Passionate about storytelling that connects with customers and drives business growth.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Senior Content Marketing Manager
Florida Flyers Flight Academy
12.2023 - Current
- Developed and executed a content strategy that increased qualified leads by 35% within the first year, while managing content for the USA and India websites to align with regional audience preferences.
- Led SEO initiatives using Semrush and Ahrefs , improving organic search rankings by 25% and increasing organic traffic by 45% through keyword research, meta descriptions, and on-page optimizations.
- Created persona-driven content tailored to diverse audiences, achieving a 25% improvement in engagement rates and a 20% boost in conversion rates .
- Produced high-impact presentations and pitch decks for recruitment events, contributing to a 30% increase in enrollment inquiries .
- Monitored content performance using analytics tools, providing actionable insights that improved campaign ROI by 25% .
Senior Content Writer
Trigvent Solutions
02.2021 - 12.2023
- Wrote the entire web copy for the company website, improving user engagement and increasing organic traffic by 35% within six months.
- Developed and maintained the LinkedIn company page, growing followers by 40% and boosting engagement rates by 25% .
- Authored web copy for Trigvent Solutions’ SaaS clients, ensuring messaging was tailored to technical and non-technical audiences, resulting in a 20% increase in client retention rates .
- Collaborated with development and software design teams from prototype to launch, creating technical documentation and onboarding materials that enhanced product adoption.
- Conducted keyword research and optimized content for SEO, driving a 25% increase in organic traffic
SEO Content Writer
DevXTeam B.V.
04.2018 - 12.2020
- Developed SEO-driven content strategies that increased organic traffic by 40% , using tools like Ahrefs and Semrush to identify high-value keywords.
- Wrote and optimized blog posts, landing pages, and product descriptions, improving search rankings by 25% and boosting lead generation by 15% .
- Collaborated with design and development teams to ensure content aligned with technical SEO best practices, reducing bounce rates by 20% .
- Conducted competitor analysis to create thought leadership content, positioning DevXTeam as an industry authority.
- Monitored content performance using Google Analytics, providing insights that improved campaign ROI by 10%.
Education
Master of Arts - Marketing
Ahmadu Bello University
Zaria, KadunaSkills
- Content Strategy : Developing data-driven strategies for diverse personas and customer lifecycle stages
- Content Creation : Writing engaging copy for blogs, social media, presentations, and landing pages
- SEO & Analytics : Conducting keyword research and measuring content performance with tools like Ahrefs, Semrush, and Google Analytics
- Technical Skills : Proficient in CMS platforms (WordPress, HubSpot), marketing automation tools, and presentation software (PowerPoint, Canva)
- Collaboration : Working with cross-functional teams to ensure cohesive messaging and execution
- Tools : Ahrefs, Semrush, Google Analytics, CRM platforms, Canva, Adobe Creative Suite
Certification
Certified Marketing Specialist - ipNX Nigeria Limited - 2021
Graphic Design - Abuja Data School - 2018
Languages
English
Native language
German
Upper intermediate
B2
Timeline
Senior Content Marketing Manager
Florida Flyers Flight Academy
12.2023 - Current
Senior Content Writer
Trigvent Solutions
02.2021 - 12.2023
SEO Content Writer
DevXTeam B.V.
04.2018 - 12.2020
Master of Arts - Marketing
Ahmadu Bello University
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