Hi, I’m
Omowunmi Campbell
Digital Marketer
Alimosho,Lagos
Summary
Successful Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking.
Overview
4
years of professional experience
4
Certificates
10
years of post-secondary education
Work History
TeleperformanceVictoria Island, Lagos
Meta Marketing Pro
06.2022 - Current
Job overview
- Part of the Meta Pro Team that offers complimentary customized guidance for a range of business challenges, giving business the right type of service to stay ahead of the competition, and reach their full potential to grow their business online —with Facebook, WhatsApp and Instagram.
- Offer support to help small businesses grow in online advertising from top of the marketing funnel to bottom and retargeting, ensuring that they have strategic guidance to reach and connect with their customers in moments that matter most.
- Review businesses accounts and come prepared with recommendations to help optimize businesses Facebook & Instagram ads.
- Walk through new marketing strategies with businesses to help them reach their goals more effectively.
- Provide social media marketing services, content creation and paid ads services to small, medium and large business owners.
- Helped clients to achieve 90% of their goal for their businesses.
- Achieved a 100% customer satisfaction score from clients and business.
- Offering Tailored solutions to best suit Client's goals and achieve their sales target.
- Actively listened to customers' requests, confirming full understanding before addressing concerns.
- Collaborated with team members to achieve target results.
- Worked within applicable standards, policies and regulatory guidelines to promote safe working environment.
- Exceeded goals through effective task prioritization and great work ethic.
Health Volunteers Nigeria Initiative, Lagos
Social Media Manager
10.2020 - Current
Job overview
- Assist in raising health awareness and empowering individuals to maintain healthy living.
- Engaging in and assisting in planning of community outreach events.
- Assisting in devising strategic solutions to issues and in the improvement in the social presence of the organization.
- Achieved audience engagement and website traffic by exploiting all digital marketing aspects of social media marketing roadmap.
- Part of the team that's putting together the NGO's editorial calendar.
- Create creative contents to increase engagement across the organizations' social media pages.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Analyzed and reported social media and online marketing campaign results.
- Developed marketing content such as blogs, promotional materials and advertisements for social media
Basenet Digital LTDMaryland, Lagos
Digital Marketing Associate
10.2021 - 04.2022
Job overview
- Creating in-depth content strategy and editorial content calendar.
- Creating social media content by making content research, captions and hashtag research best suited for US companies worked with.
- Using analytics to evaluate end-to-end customer experience from multiple online channels, customer touchpoints and social media platforms.
- Creating plans to material inclusion regarding videos and infographics for various digital channels.
- Worked with Hootsuite and Google Analytics to create information uniformity.
- Proof reading emails for clarity, grammar and spelling.
- Drive content creation and copywriting activities.
- Publishing videos and podcasts in WordPress.
- Editing and published meaningful video contents.
- Regularly updated and managing clients' websites.
- Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Collaborated effectively with advertising and media specialized to boost results from strategic campaigns.
- Boosted brand awareness by establishing strong web and social media presence.
- Created customized marketing materials to increase product awareness.
- Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use and landing pages.
- Masterminded highly successful digital strategies for various platforms to attract customer engagement.
- Improved click-through rates, conversion and other important KPIs with strategic approach.
- Utilized effective digital marketing methods to increase sales by 70%.
- Optimized social media channels and web pages to improve SEO and usability.
- Worked effectively under constant pressure of simultaneous project milestones and deliverable deadlines.
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
HNGYaba, Lagos
Digital Marketing Intern
08.2021 - 10.2021
Job overview
- Designed social media campaigns, created social media contents, reaching out to answering to customer's comments or questions (Facebook and Instagram).
- Listened to each digital marketing intern's problem, looked for solutions, organized group meetings and made sure everybody submitted their task at the appropriate time as team lead for digital marketing.
- Wrote contents with the right keywords, created landing pages for websites.
- Tailored content and style of writing according to the purpose of the product or service sold or information passed.
- Measured site traffic, identified and optimize marketing campaigns, social media, and search advertising using web analytics tool.
- Created social media marketing strategies and campaign by creating the content idea, budget planning, and implementation schedule.
- Prepared weekly updates and reports to track growth and success rates of marketing campaigns.
- Wrote interesting copy with eye for current trends and viral potential.
- Assisted in managing corporate social media channels.
- Contributed to mock-ups, email campaigns and social media content.
- Performed market analysis and researched latest trends.
- Tracked social media trends and adapted to attract target follower demographic.
- Assisted marketing coordinators and graphic designers with website copywriting and proofing
BRAIN AND BODY FOUNDATIONAbuja, FCT
Program Assistant
09.2019 - 07.2020
Job overview
- Gained over a 100% Increase in the Foundation's Social Media Account's Engagements and Followers.
- Developed editorial calendar.
- Gained traction and recorded over a million impressions for the foundation's Sickle cell disease awareness outreach in Lagos with the hashtag #BreakingTheCycleOfPain.
- Increased the number of engagements and impressions on the foundation's TV Programme on NTA titled “Health in Your Hands, Hosted by Dr A.D Ajibade, through the creation of e-fliers and carefully worded content to posts.
- Assisted medical practitioner during the free clinic hours, to attend to people especially children with Autism, Birth asphyxia, Cerebral palsy, Down syndrome, Learning disabilities, Seizures and Sickle cell disease.
- Raising Health awareness, by creating online and offline health campaigns on neurodevelopmental disorders, sickle cell, cardiovascular related diseases and the importance of diet.
- Managed effective program outreach plans with strategic use of speakers and tours to enhance community engagement and increase participant numbers.
- Managed both digital and physical filing systems and retrieved documents as required.
- Assisted with planning and coordinating day-to-day and special program activities.
- Reviewed and strengthened program operations with continuous assessment of operational plans and strategies.
FEDERAL CAPITAL TERRITORY WATER BOARD, NYSCAbuja, FCT
Commerce Team
08.2019 - 05.2020
Job overview
- Sorted and distributed water bills.
- Listened to customers' complaint and try to resolve them.
- Calculating outstanding bills.
- Increased customer satisfaction by resolving bills and water related issues.
- Collaborated with technical department to achieve customer satisfaction.
- Carried out day-day-day duties accurately and efficiently.
- Managed on-site evaluations, internal audits and customer surveys.
- Offered friendly and efficient service to customers, handled challenging situations with ease.
- Served customers and followed outlined steps of service.
- Participated in team-building activities to enhance working relationships.
- Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork
HEALING VIRTUES HOSPITAL, Lagos
Medical Laboratory Technician Intern
10.2017 - 12.2017
Job overview
- Built rapport and developed solid working relationships while taking samples.
- Cultivated, identified and contained microorganisms for in-depth analysis.
- Tested and analyzed specimens of human origin and other substances using established scientific laboratory techniques to aid in diagnosing, treating and preventing diseases or to support medical research.
- Expedited critical testing results without compromising quality assurance or sample validity.
- Instructed outpatient of proper specimen collection as described by the laboratory procedure manual.
- Receiving, typing testing, and keeping a record of blood bank inventories for transfusion purposes.
- I organized and sorted work by matching computer orders with specimen labeling, arranging information, correctly recorded and reported results to doctors and nurses
- I also received, typed tested, and kept a record of blood bank inventories for transfusion purposes.
- Performed quality control on instruments per standard guidelines.
Education
University of LagosLagos
Bachelor of Science from Microbiology
09.2014 - 10.2018
De Modern Pace SchoolsLagos
High School Diploma
09.2008 - 07.2014
Skills
Social media management
Multi-channel marketing
Digital marketing
Strategic planning
Marketing programs
CRM
Content Creation
Certification
The Fundamentals of Digital Marketing, Google Digital Garage
Timeline
Meta Marketing Pro
Teleperformance
06.2022 - Current
The Fundamentals of Digital Marketing, Google Digital Garage
02-2022
Digital Marketing Certified, Hubspot Academy
02-2022
Social Media Certified, Hubspot Academy
02-2022
Google Analytics for Beginners, Google Analytics Academy
02-2022
Digital Marketing Associate
Basenet Digital LTD
10.2021 - 04.2022
Digital Marketing Intern
HNG
08.2021 - 10.2021
Social Media Manager
Health Volunteers Nigeria Initiative
10.2020 - Current
Program Assistant
BRAIN AND BODY FOUNDATION
09.2019 - 07.2020
Commerce Team
FEDERAL CAPITAL TERRITORY WATER BOARD, NYSC
08.2019 - 05.2020
Medical Laboratory Technician Intern
HEALING VIRTUES HOSPITAL
10.2017 - 12.2017
University of Lagos
Bachelor of Science from Microbiology
09.2014 - 10.2018
De Modern Pace Schools
High School Diploma
09.2008 - 07.2014