Omolara Aluko

Strategic Leadership: Developed and implemented a comprehensive marketing strategy that increased brand awareness and market share, contributing to a 30% growth in customer acquisition.

Brand Management: Led rebranding initiatives, resulting in a refreshed brand identity that enhanced brand equity and positioned Tangerine Africa as a market leader.

Digital Marketing: Oversaw digital marketing efforts, including SEO/SEM, social media, email marketing, and content marketing, leading to a 21% increase in online engagement and lead generation.

Communications: Developed and executed an integrated communications strategy, managing media relations, press releases, and crisis communications to enhance corporate reputation and stakeholder trust.

Team Leadership: Managed and mentored a team of marketing professionals, fostering a collaborative and innovative work environment that resulted in high employee satisfaction and productivity.

Market Research: Conducted market research and analysis to identify consumer trends and competitive landscape, informing product development and marketing strategies.

Budget Management: Successfully managed a marketing budget of 600 Million naira ensuring efficient allocation of resources and achieving a high return on investment.

Product Development: Successfully increase the basket of products under each of the businesses within the group.

Corporate Communications: Managed the corporate communications for TangerineAPT pensions, Tangerine Life, Tangerine General and Tangerine Health.

Regulatory Compliance: Ensure compliance with each business regulator’s guidelines

• Responsible for the marketing communications and Public Relations strategy of the business.
• Creation, review, and implementation of a long-term strategy for the business
• Manage the end to end of new product development
• Create go to market strategies for the business new products.
• Formulate and implements public relations strategies, strategic partnerships, and relationship marketing
• Ensure brand compliance on all touchpoints: Communication materials, email solutions, Digital solutions, ambiance, and marketing collaterals
• Ensure quality customer service/ satisfaction, monitor the delivery of the brand direction, and recommend areas of improvement
• Internal support to teams and departments (i.e branding, marketing, or communication needs across all units in the organisation
• Organise and implement the brand’s corporate social responsibility programs.

Website and social media pages development/ management

• Strategically conceptualise, develop, execute, and supervise the creation and hoisting of the consumer-friendly website for DKT Nigeria
• Management of website content
• Development of content for social media posting
• Management of posts on all 5 DKT Nigeria’s social media platforms- @honeyandbanana, @Postpill, @ LydiaIUD, @ Fiestang, @ Caya Diaphragm
• Respond to queries across social media platforms

Content Creation

• Manage the development of a content calendar for daily posts on social media platforms and blogs
• Develop periodic internal communications materials for staff
• Develop daily content for radio programs on over 40 radio stations across Nigeria
• Develop content for television programs
• Develop content for the weekly newsletter sent to providers and donors alike
• Develop a detailed marketing communication report every month for submission to headquarters and donors

Campaign management

• Conceptualisation, manage and execute highly targeted, engaging, and strategic digital campaigns .
• Increased media coverage for company announcements through targeted press release distribution.
• Streamlined internal communication processes by creating a centralized information hub for employees.
• Developed key message frameworks to ensure consistent messaging across all channels and touchpoints within the organization.
• Created compelling visual assets for use across multiple platforms, enhancing brand consistency and recognition.

General Marketing support

• Trained junior team members in best practices for communications, increasing overall department effectiveness.
• Negotiated favorable contracts with external vendors for services such as event planning or graphic design, reducing overall project costs while maintaining high-quality results.
• Leveraged social listening tools to stay informed about relevant industry trends and inform communication strategy adjustments as needed.
• Evaluated existing communication strategies and made data-driven recommendations for improvement, resulting in increased overall effectiveness.
• Coordinated advocacy relations meetings and prepared necessary materials in advance.
• Developed communications strategies to drive forward progress in public relations.
• Spearheaded employee engagement initiatives, fostering a positive workplace culture and boosting retention rates.
• Innovated new approaches to storytelling by utilizing multimedia platforms such as video or podcasts.
• Collaborated with cross-functional teams to develop effective marketing materials and messaging.

Brand Management

• Strategically manage all businesses under Agency’s purview; responsibilities include but are not limited to overseeing the day-to-day management of Deekay Group (Nexus, Haano, and Saisho)
• Head the team that developed and implemented the successful re-launch of Nexus Home Appliances
• An active participant in the creative briefing, brand strategy, and creative communications development and execution for all brands in the portfolio
• Manage client relationships and deliver superb integrated marketing activity that exceeds the client’s expectations
• Preparation of position papers on competitive activities and trends
• Preparation of business strategy documents for all the accounts under the Agency’s management
• Started monthly and quarterly account and competitive review meetings for all the brands under my team’s supervision

Media Relations

• Planning and monitoring media channels for Clients’ campaigns
• Liaising with PR, Out-of-Home, Media Buying, Experiential Marketing, and Sponsorship contractors
• Maintaining accurate records of all clients’ media campaigns
• Identifying, sourcing, and proposing new and strategic media opportunities to clients.

General Marketing support

• Accomplished multiple tasks within established timeframes.
• Maintained professional, organized, and safe environment for employees and patrons.
• Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
• Resolved staff member conflicts, actively listening to concerns and finding appropriate middle ground.
• Maximized performance by monitoring daily activities and mentoring team members.
• Onboarded new employees with training and new hire documentation.
• Cross-trained existing employees to maximize team agility and performance.
• Controlled costs to keep business operating within budget and increase profits.
• Monitored and analyzed business performance to identify areas of improvement and make necessary adjustments.

• Manage a range of brands
• Client Servicing & Management
• Team negotiations for renewal and new businesses
• Develop presentations/ proposals for new business
• Initiates account development & management support services
• Provision of clear commercial insight hinged on regularly updated research
• Recommendation and implementation of strategies to improve the public’s perception of the client
• Manages the creative process – designs and post-production (ATL & BTL)
• Manage brand budgets to get the optimal value
• Event Planning and Management
• Media Relations
• Develop media proposals
• Advice Client on media issues
• Plan and execute press parley for clients
• Building programs around client’s corporate social responsibility activities
• Effective media monitoring