Omobolanle Awe
Project Manager
Lagos
Summary
- Creative and strategic marketing manager with over 9 years experience developing culturally diverse marketing strategies for global, West and Sub-Saharan African-based brands. Experienced operational management professional with analytical insight on using data to provide direction on brand strategy and effectively communicating with key stakeholders to drive brand expansion through world class marketing initiatives.
- Founder of FOMO-Nigeria
- Civil Engineer
- Event & Lifestyle Brand Curator
- Painter
- Fluent in Yoruba
- Beginner in German & French
- Enjoys Traveling
Overview
10
10
years of professional experience
5
5
years of post-secondary education
Work History
OPERATIONS AND PROJECT MANAGER
Fatherland Media/Show Dem Records
1 2016 - Current
- Develop comprehensive event plans and brand strategy for the Palmwine Music Festival for the international market, with clear timelines ensuring timely delivery.
- Prepared reports in detail on project status for stakeholders to ensure alignment with objectives.
- As project lead, successfully managing an annual budget of N100million+, providing direction to a team of 20+, 30+ external partners and mobilizing cross-functional teams, resulting in 6,000+ event attendees.
- Tracked team member performance to mitigate swiftly to avoid delays and manage risks.
- Launched the inaugural Palmwine Sessions and Palmwine Music Festival team in collaboration with leading industry artists such as Tems, Teni, Falz, Poe, M.I, Show Dem Camp, Ajebutter, Boj platforms.
- Successfully executed 6 festivals across Western Africa and 4 internationally (Europe and USA).
FOUNDER AND DIRECTOR
FOMO Nigeria
1 2015 - Current
- Lead curator and creator of Nigeria-based events platform, serving as the premiere brand for locals and tourists to engage in alternative initiatives in major cities such as Lagos, Abuja, and Ibadan through partnership with notable brands, to include Universal Music, Mavin Records, Diageo, Pernod Ricard, Homecoming, and Budweiser resulting in increased brand awareness.
- Successfully established a following of 20,000+ actively engaged users on social media within 7 years.
- Partnered with over 100 brands & outlets including Pernod Ricard, The Blowfish Group, Atmosphere & more to promote consumer engagement.
- Mobilize rising artist in collaboration with influential brands to ensure cultural diversity and trends are incorporated into local events.
- Lead the expansion of increased weekend revenues from N200,000 to up to N10 Million daily for external partners, such as The Blowfish Group.
- Launched an art exhibition showcasing local talent which resulted in 75% sales of exhibition displays.
BRAND INFLUENCER
Pernod Ricard Nigeria
2021.01 - 2023.12
- Develop marketing strategy for Jameson Nigeria lifestyle brand.
- Establishing the brand's cultural diversity through events, data and insights from social media user engagement, resulting in 2 million plus impressions, driving user growth in West Africa and strengthening brand love.
- Produce 4 quarterly brand events a year with average foot traffic of 400+ attendees.
BUSINESS DEVELOPMENT ASSOCIATE
Workstation Nigeria Limited
2017.01 - 2018.01
- Developed user referral system and implemented event project timelines to promote member subscriptions, resulting in 23% increase in new memberships
- Utilized key media influencers within personal networks to aid growth levels by deepening relationships with notable social media platforms through targeted ad campaigns which led to 35% increased user engagement
- Successfully developed 10 marketing briefs aimed at improving Workstations' brand strategy communication within internal teams.
CIVIL ENGINEER
Ministry Of Works And Infrastructure
2015.11 - 2017.09
- Ensured compliance with building regulations, safety standards and policies whilst supervising the day-to-day execution of the rehabilitation of Ojodu-Berger and Adebare Road, Kosofe projects.
- Delivered presentations to senior management on the progress of projects.
- Logistical management of on-site workers to ensure segments were finished in order to meet deadlines.
- Established positive relationships with local authorities and community stakeholders, fostering goodwill and cooperation in project development.
CLIENT SERVICES ACCOUNT EXECUTIVE
Firehouse Media (Obaika & Company)
2014.01 - 2015.01
- Developed and executed strategic campaigns aimed at introducing clients to the market space
- Managed client relations through generated monthly reports on market competitors aiding clients to best position their products to consumers
- Delivered weekly and monthly performance briefs of ongoing marketing campaigns to senior management with updates on the progress of projects.
- Provided concise direction to cross-functional teams within the Real Estate, F&B, Telecoms and Manufacturing industries.
Education
Masters in Project Management -
University of Lagos
Lagos, Nigeria 2015.01 - 2017.04
Bachelors of Civil Engineering -
University of Brighton
Brighton, United Kingdom 2011.01 - 2013.04
Skills
Certificates Awards
UNDERGRADUATE CERTIFICATE OF CIVIL ENGINEERING - UNIVERSITY OF NOTTINGHAM - 2011
Timeline
BRAND INFLUENCER
Pernod Ricard Nigeria
2021.01 - 2023.12
BUSINESS DEVELOPMENT ASSOCIATE
Workstation Nigeria Limited
2017.01 - 2018.01
CIVIL ENGINEER
Ministry Of Works And Infrastructure
2015.11 - 2017.09
Masters in Project Management -
University of Lagos
2015.01 - 2017.04
CLIENT SERVICES ACCOUNT EXECUTIVE
Firehouse Media (Obaika & Company)
2014.01 - 2015.01
Bachelors of Civil Engineering -
University of Brighton
2011.01 - 2013.04
OPERATIONS AND PROJECT MANAGER
Fatherland Media/Show Dem Records
1 2016 - Current
FOUNDER AND DIRECTOR
FOMO Nigeria
1 2015 - Current
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