Oluwole MAYUNGBO
Marketing Consulting
Lagos,NI
Summary
With over 10 years of experience in the FMCG, Technology, Financial, and Government sectors, I specialize in Marketing & Brand Communication. I have a proven track record in strategic marketing communications, media relations, brand management, digital marketing, and data analysis. My work involves developing impactful marketing plans, creating compelling brand strategies, and delivering integrated solutions. I bring deep local market insights and a broad understanding of global resources, allowing me to excel in corporate planning, product development, and executing effective marketing strategies. As a Certified Digital Marketing Professional and an ARCON Associate Member, my goal is to advance to a senior leadership role in media strategy and marketing communications, leading innovative, data-driven campaigns that significantly enhance business growth and brand perception within dynamic, forward-thinking organizations.
Overview
18
18
years of professional experience
5
5
years of post-secondary education
3
3
Certificates
Work History
Communications and Media Manager
DEL-YORK GROUP
12.2021 - Current
- Conduct audience and market research to create communication plans with timelines and measurable goals aligned with business objectives
- Build and manage media network, train spokespersons, and monitor media coverage while handling inquiries
- Develop and enforce brand guidelines to ensure consistent application and protect brand's reputation
- Identify stakeholders, tailor communication strategies, and organize events and materials for effective engagement
- Implement KPI tracking systems, conduct regular audits, and prepare effectiveness reports for leadership.
- Accomplished multiple tasks within established timeframes.
- Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
- Managed budgets effectively, ensuring optimal financial performance while investing in necessary resources for business growth.
Project Manager
BIGSHOE & PRECIOUS SIGHT FOUNDATION EYE SCREENING
03.2023 - 7 2024
- Developed and executed project plans with objectives, timelines, and milestones for BigShoe Precious Eye Foundation and Daddy Savage Youth Association
- Managed relationships with stakeholders including medical professionals, community leaders, sponsors, and volunteers
- Oversaw budget and allocated resources effectively for the CSR initiative
- Handled logistics such as venue selection, equipment transportation, and inventory management
- Created and implemented youth engagement strategies with local schools, churches, mosques, and organizations
- Directed promotional material development and managed communication for awareness with the Daddy Savage Youth Association
- Coordinated, motivated, and managed the project team, including medical staff and volunteers.
Business Lead, Media and Communications
SELLMEDIA AFRICA
01.2021 - 08.2021
- Developed and adapted media strategies aligned with organizational goals and campaign needs, collaborating with campaign managers
- Conducted media monitoring, evaluated impact, prepared performance reports, and provided insights for campaign evaluations
- Planned and executed campaign launch events, managed OOH media, and coordinated with creative teams for message alignment
- Created and maintained updated media contact lists and efficient media relationship management system
- Managed relationships with media partners and agencies, ensuring consistent communication with all stakeholders
- Developed and tailored content for various channels, maintaining consistent messaging across media communications
- Allocated resources for media initiatives, negotiated contracts, and controlled spending on media activities
- Used media monitoring tools and PR software for tracking coverage, managing relationships, and staying updated on media technologies.
Strategy, Business, and Media Manager
OCTOPLUS MARKETING
06.2019 - 09.2019
- Developed and executed business strategies aligned with goals, oversaw initiatives, and conducted market analysis for growth and risk assessment
- Pursued new business opportunities, maintained key client relationships, and managed strategic partnerships and collaborations
- Created and managed media strategies, overseeing planning, buying, placement, and performance analysis to optimize results
- Developed and managed budgets for initiatives and campaigns, analyzed financial data for decision-making, and identified cost-saving and revenue opportunities
- Established KPIs for performance, created reports for management, and used data analytics to refine strategies
- Led and mentored cross-functional teams, ensuring alignment with organizational objectives and fostering interdepartmental collaboration
- Monitored industry trends and market dynamics, conducted research, and provided insights for strategy and product development
- Acted as key contact for high-level clients, ensured quality service delivery, and managed expectations and complex issues
- Promoted innovation by identifying new business models and leading implementation of solutions
- Built and maintained stakeholder relationships, communicated strategies effectively, and represented organization in industry forums.
Media Manager & Sponsorship Manager
QUORE MEDIA
03.2016 - 06.2019
- Created sponsorship strategies aligned with brand objectives, evaluating and identifying potential opportunities
- Negotiated and managed sponsorship deals, ensuring all obligations were met
- Developed and executed media strategies, optimizing spend for maximum ROI through negotiation and placement
- Managed sponsorship and media budgets, tracking financial performance for effective resource use
- Integrated brand messaging in sponsorships and media, leveraging partnerships creatively across platforms
- Established KPIs, analyzed campaign data, and provided insights for future strategies
- Collaborated with internal teams and external partners, managing relationships with marketing, PR, sales, sponsors, and media
- Oversaw creation and placement of sponsorship content, ensuring brand consistency across media
- Managed compliance, contractual obligations, and risk mitigation for sponsorship and media activities
- Conducted market research on trends, competitors, and audience insights to refine strategies
- Integrated digital elements and social media to enhance and amplify sponsorship activations.
Media Planner
MediaReach OMD
02.2007 - 01.2008
- Conducted market analysis to identify target audience characteristics and preferences
- Stayed updated on media trends, consumption patterns, and competitor strategies
- Developed media plans with optimal channel mix, timing, and frequency aligned with marketing objectives
- Defined target audience segments and strategies for effective channel reach
- Allocated and optimized media budget based on performance metrics and cost projections
- Identified cost-effective media opportunities, recommended placements, and collaborated on rate negotiations
- Established KPIs, monitored campaign performance, and provided reports and insights
- Used data analytics and A/B testing to optimize media strategies
- Forecasted media trends, identified emerging platforms, and recommended innovative planning approaches
- Developed strategies for cohesive, integrated cross-channel campaigns
- Calculated ROI on media spend and provided efficiency improvement recommendations
- Proficiently used industry-specific media planning, research, and analysis tools.
Education
BSC. (HONS) ECONOMICS - Economics
BABCOCK UNIVERSITY
Ilishan Remo, Ogun State 01.2000 - 04.2004
Certification - TOTAL BRAND EXPERIENCE COURSE (TBE) IN ADVERTISING
O2 ACADEMY LAGOS
Lagos, LA 06.2019 - 04.2020
PROFESSIONAL QUALIFICATIONS
Skills
Marketing & Communications Expertise
undefinedCareerachievementshighlights
- Led the successful launch of Castrol Oil in Nigeria through effective ATL campaigns, resulting in high brand awareness and sales growth.
- Executed impactful ATL campaigns for Jaguar and Land Rover, significantly increasing awareness of their standard warranty programs.
- Developed and implemented comprehensive ATL and BTL campaigns for Akinwunmi Ambode's 2015 Lagos State gubernatorial campaign, including strategic planning for his book launch.
- Spearheaded the team responsible for the successful market entry of the African Movie Channel (AMC) in Nigeria.
Accountmilestones
- 2021 - 2024: Wale Edun, Youth in Animation & Post Production Initiative (YAPPI), Chief Diana personal PR, Linus Idahosa personal PR, Lagos Film City, GAC Motors, GREE AC, Lontor, Rite Foods Ltd
- 2017 - 2020: Society for Family Health (SFH), Haven Homes, Obasa, Dradrock, ACTV, Airtel, Friesland, Afromedia, The Teju Baby Face Show, 2016 Rio Olympics, Jaguar, Promasidor, Jaguar & Land Rover, Nigerite, African Movie Channel, Stanbic IBTC, Unilever, Pension Fund Operators Association of Nigeria (PenOp), British American Tobacco, Nestle etc
References
Available on Request
Certification
[Total Brand Experience Course (TBE) in Advertising], [02 Academy - [2020]
Timeline
Project Manager
BIGSHOE & PRECIOUS SIGHT FOUNDATION EYE SCREENING
03.2023 - 7 2024
Communications and Media Manager
DEL-YORK GROUP
12.2021 - Current
Business Lead, Media and Communications
SELLMEDIA AFRICA
01.2021 - 08.2021
Certification - TOTAL BRAND EXPERIENCE COURSE (TBE) IN ADVERTISING
O2 ACADEMY LAGOS
06.2019 - 04.2020
Associate Member of the Advertising Regulatory Council of Nigeria (ARCON)
06-2019
Strategy, Business, and Media Manager
OCTOPLUS MARKETING
06.2019 - 09.2019
Media Manager & Sponsorship Manager
QUORE MEDIA
03.2016 - 06.2019
Media Planner
MediaReach OMD
02.2007 - 01.2008
BSC. (HONS) ECONOMICS - Economics
BABCOCK UNIVERSITY
01.2000 - 04.2004
PROFESSIONAL QUALIFICATIONS
Accomplishments
- Collaborated with Daddy Savage Youth Association to deliver free health care services to over 1,000 people BigShow / Precious Sight Foundation.
- Led the successful launch of Castrol Oil in Nigeria through effective ATL campaigns, resulting in high brand awareness and sales growth.
- Executed impactful ATL campaigns for Jaguar and Land Rover, significantly increasing awareness of their standard warranty programs.
- Developed and implemented comprehensive ATL and BTL campaigns for Akinwunmi Ambode's 2015 Lagos State gubernatorial campaign, including strategic planning for his book launch.
- Spearheaded the team responsible for the successful market entry of the African Movie Channel (AMC) in Nigeria.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Affiliations
- Project Management Institute
- Advertising Regulatory Council of Nigeria (ARCON)
- Nigerian Police Force
- Lions Club
Work Preference
Work Type
Full TimePart TimeContract WorkGig WorkWork Location
On-SiteRemoteHybridImportant To Me
Career advancementWork-life balanceCompany CultureFlexible work hoursPersonal development programsHealthcare benefitsWork from home optionPaid time offTeam Building / Company Retreats4-day work weekStock Options / Equity / Profit SharingQuote
To know what is right and not to do it is the worst cowardice.
Confucius
Languages
English
Advanced (C1)
Interests
Surfing the net
Meeting people
Fixing things
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