OLUWATOBI LAFENWA
Ilorin,Nigeria
Summary
Accomplished professional specializing in business development, strategic planning, and market research. Proficient in data analysis and reporting using Microsoft Excel and Google Sheets to support data-driven decisions. Experienced in project coordination and team leadership, with strong communication and presentation skills. Expertise in digital marketing and brand development aimed at driving organizational growth.
Overview
1
1
Certification
7
7
years of professional experience
Work history
Market Research Analyst
2022.01 - 2026.07
- Conducted qualitative and quantitative market research across multiple industries.
- Analyzed datasets and prepared detailed reports to support decision-making.
- Utilized Excel tools for data cleaning, organization, and visualization.
- Presented actionable recommendations based on research findings and trends.
- Freelance
Director
Lamas Int Nig Ltd
Ilorin
2020.01 - 2026.07
- Lead daily business operations, strategic planning, and organizational growth initiatives.
- Develop and implement operational strategies to improve efficiency and profitability.
- Manage client relationships, business partnerships, and project execution.
- Conduct market analysis to identify emerging opportunities and support business expansion.
- Supervise brand visibility initiatives and long-term development strategies.
Market Research Analyst
2024.01 - 2026.01
- Conduct market research and provide analytical insights to support business planning and decision-making.
- Key Responsibilities
- Conduct qualitative and quantitative market research.
- Gather and analyze market and consumer data.
- Design and manage surveys and research projects.
- Prepare research reports and business recommendations.
- Evaluate industry trends and competitor performance.
- Present findings in a clear and actionable format.
- Support strategic planning through research-backed insights.
- Key Achievements
- Delivered detailed research reports for business planning.
- Helped clients identify new market opportunities.
- Improved decision-making through accurate market analysis.
- Successfully managed multiple research projects across industries.
Business Development Consultant
2024.01 - 2025.01
- Provide business development and growth support to entrepreneurs, startups, and small businesses.
- Key Responsibilities
- Conduct business assessments and identify growth opportunities.
- Develop practical business development strategies.
- Support market entry and expansion initiatives.
- Create customer acquisition and retention strategies.
- Research industry trends and competitor activities.
- Assist with proposal writing and business presentations.
- Build and maintain professional relationships with stakeholders.
- Support operational improvement initiatives.
- Key Achievements
- Assisted clients in identifying new revenue opportunities.
- Supported business growth through strategic planning and market research.
- Improved client decision-making through data-backed recommendations.
- Successfully delivered consulting support across multiple projects.
Brand Developer
2022.01 - 2023.01
- Developed brand identities and positioning strategies for businesses and entrepreneurs.
- Conducted audience and competitor research to improve market positioning.
- Created customer-focused branding strategies to enhance visibility and engagement.
- Collaborated with clients on communication and growth campaigns.
- Freelance / Contract
Education
Bachelor of Engineering (B.Eng) - Civil Engineering
Landmark University
NigeriaSkills
- Business Development & Strategic Planning
- Market Research & Consumer Analysis
- Brand Development & Positioning
- Data Analysis & Reporting
- Microsoft Excel & Google Sheets
- Project Coordination & Team Leadership
- Research Documentation & Reporting
- Communication & Presentation Skills
- Critical Thinking & Problem Solving
- Digital marketing familiarity
- Brand awareness understanding
REFERENCES
Available upon request
ADDITIONAL STRENGTHS
- Strong leadership and organizational abilities
- Excellent analytical and communication skills
- High level of professionalism and adaptability
- Ability to work effectively under pressure
- Commitment to continuous learning and excellence
Certification
DIGITAL MARKETING CERTIFIED FROM HUBSPOT ACADEMY
References
References available upon request.
Timeline
Market Research Analyst
2024.01 - 2026.01
Business Development Consultant
2024.01 - 2025.01
Market Research Analyst
2022.01 - 2026.07
Brand Developer
2022.01 - 2023.01
Director
Lamas Int Nig Ltd
2020.01 - 2026.07
Bachelor of Engineering (B.Eng) - Civil Engineering
Landmark University