OLUWASEUN CYRIL OWOEYE
Lagos
Summary
Results-driven professional specializing in organizational development and consumer satisfaction. Expertise in relationship building and effective communication across all organizational levels. Strong track record in sales management, with significant achievements in revenue growth, market penetration, and territory expansion.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Regional Sales Manager
Fanmilk Nigeria Plc (A Danone Company)
South West 2, Ondo State
02.2025 - Current
- Managed regional business operations across Ondo, Kwara, Osun, Ekiti, and Kogi States.
- Expanded Dairy Foods coverage by establishing new accounts with existing team.
- Developed strategies for FanYogo product launch in wholesale and retail markets.
- Implemented efficient direct-to-retailer distribution strategies for consumer outreach.
- Compiled daily sales and route reports from Traditional Trade and Van Sales teams.
- Influenced bulk orders to ensure timely product supply.
- Coordinated distribution of company products, including Fandango and FanYogo Pet.
- Conducted training sessions to boost brand visibility in open markets.
Wholesale Development Manager
Fanmilk Nigeria Plc (A Danone Company)
Lagos
08.2024 - 01.2025
- Developed innovative product strategies by leading cross-functional teams and recruiting wholesalers for the new brand in Lagos markets.
- Oversaw project timelines to align with company goals and objectives.
- Managed stakeholder communications to clarify project direction between Fanmilk and Aava Brands Ltd.
- Collaborated with marketing to ensure successful product launches.
- Ensured optimal activity across wholesale markets while managing partner sales team effectively.
Sr Area Sales Manager
Henkel - Nigeria
Lagos, Lagos State
06.2023 - 06.2024
- Managed two major B2B businesses in Hair and Home Care, achieving 35% growth in five months.
- Restructured route-to-market strategy to develop wholesale business while recruiting new dealers across Lagos.
- Introduced motorbike and van redistribution for retail business, enhancing brand visibility on shelves.
- Strategized direct-to-retailer approaches to optimize product delivery to final consumers.
- Compiled daily sales and route reports from Traditional Trade and Van Sales teams across Lagos.
- Influenced bulk orders to ensure timely product supply across all markets.
- Oversaw daily distribution of products including WAW detergent, WAW soaps, and Got2b hair brand.
- Directed daily routing plans to maximize productivity and sales outcomes.
Area Sales Manager
Aava Brands Limited
Aba/Owerri/Enugu, South East
06.2020 - 05.2023
- Developed products for Complan Milk and Adja Seasoning brand driving innovation and market relevance.
- Built sales through strong relationships and effective experiences in assigned territory.
- Managed 15 distributors to ensure prompt distribution and delivery through strategic logistics investments.
- Designed daily operational activities, optimizing resource management for profitability.
- Educated automobile workshops on brand benefits for car users.
- Formulated growth strategies and action plans for B2B, traditional, and institutional markets.
- Established and maintained enduring relationships with staff and customers.
- Executed strategic plans to meet sales targets and expand customer base.
Area Sales Manager
Dabur International Ltd
South South - South East , Abia State
05.2016 - 04.2020
- Developed and expanded market shares of Dabur Toothpaste and ORS across various states and Cameroon.
- Grew business from nearly 0% to significant results within four months of joining.
- Assigned distributors in each state, setting targets and implementing effective selling strategies for secondary sales.
- Recruited and trained sales representatives and merchandisers to enhance team performance.
- Motivated sales team to build confidence, driving improved sales returns.
- Influenced bulk purchases from major buyers in neighboring countries due to established relationships.
- Compiled daily, weekly, and monthly reports from the sales team for performance tracking.
- Monitored sales achievements against targets weekly, fostering improved team focus on objectives.
Area Sales Supervisor
Fareast Mercantile Co. Ltd
Calabar/Uyo/Cameroon, Cross River
03.2013 - 01.2016
- Developed accounts for Njoy Soap, Glide Soap, and Nivea Brands in Abia, Imo, and Enugu States.
- Strategized market entry methods to overcome high competition.
- Compiled daily reports for five sales representatives in traditional and modern trade.
- Influenced bulk orders to ensure immediate product supply.
- Ensured daily distribution of all product lines.
- Directed daily route planning to maximize productivity.
- Collaborated with key distributors to maintain SKU availability.
- Drove sales growth through experience, achieving significant weekly and monthly returns.
Sales Representative
Soulmate Industries Ltd
Calabar/Uyo/Cameroon/Garbon, Cross River
03.2010 - 04.2013
- Directed marketing and sales operations across Abia, Akwa Ibom, Cross River, Cameroon, and Garbon.
- Expanded market share by establishing new accounts in competitive industries.
- Managed regional warehouse activities in compliance with company policies.
- Achieved significant sales returns, earning recognition as top-performing sales executive at Soulmate Industries.
- Ensured accurate account records according to company policies to support business continuity.
Computer Operator
National Youth Service Corps (NYSC)
Benin City
04.2009 - 02.2010
- Operated computer systems to document all information related to office administration and Edo State development.
- Drafted letters and dispatched them to designated locations, ensuring timely delivery.
- Monitored system performance to ensure smooth operations and timely responses.
- Maintained accurate records of data entry and system updates consistently.
Education
Bsc - Business Administration and Management
Federal University, Oye Ekiti
Oye Ekiti01.2025
Higher National Diploma (HND) - Marketing
Federal Polytechnics, Ede
Ede, Osun State01.2008
Ordinary National Diploma (OND) - Marketing
Federal Polytechnics, Ede
Ede, Osun State01.2003
Senior Secondary Certificate Examinations (SSCE) -
Ikorodu High School
Ikorodu, Lagos State01.2000
First Leaving School Certificate -
Saint Paul's Anglican Primary School
Araromi- Ijero Ekiti, Ekiti State01.1994
Skills
- Project management
- Customer relationship management
- Market analysis
- Sales forecasting
- Strategic planning
- Data-driven decision making
- Sales strategies
- Brand development
- Territory management
- Vendor management
- Sales channel management
References
On Request
Hobbies and Interests
- Travelling
- internet surfing
- Greeking out
- Language Exchange meetups
- Networking
- Lover of music
Certification
Nigeria Institute of Management, Chartered.
Languages
English
Proficient (C2)
C2
Accomplishments
Best Sales Representative of the Year for Two Years Consecutively - Soulmate Industries, Best Sales Performer - Aava Brands Ltd, Categories Winning Award - Henkel.
Affiliations
HIV Campaign in Calabar, Rotary Club Member.
Timeline
Regional Sales Manager
Fanmilk Nigeria Plc (A Danone Company)
02.2025 - Current
Wholesale Development Manager
Fanmilk Nigeria Plc (A Danone Company)
08.2024 - 01.2025
Sr Area Sales Manager
Henkel - Nigeria
06.2023 - 06.2024
Area Sales Manager
Aava Brands Limited
06.2020 - 05.2023
Area Sales Manager
Dabur International Ltd
05.2016 - 04.2020
Area Sales Supervisor
Fareast Mercantile Co. Ltd
03.2013 - 01.2016
Sales Representative
Soulmate Industries Ltd
03.2010 - 04.2013
Computer Operator
National Youth Service Corps (NYSC)
04.2009 - 02.2010
Bsc - Business Administration and Management
Federal University, Oye Ekiti
Higher National Diploma (HND) - Marketing
Federal Polytechnics, Ede
Ordinary National Diploma (OND) - Marketing
Federal Polytechnics, Ede
Senior Secondary Certificate Examinations (SSCE) -
Ikorodu High School
First Leaving School Certificate -
Saint Paul's Anglican Primary School