Oluwaluyi Oluwatola
Marketing Communication Specialist
Idimu
Summary
Dynamic Marketing and Communications Specialist who plans, implements and develops fresh marketing ideas and communications projects for business groups and partners. Thorough knowledge of principles, theories and concepts in Digital marketing and copywriting with results-driven mentality.
Competent in crafting highly compelling copies with general understanding of industry practices, techniques and standards.
Looking for growth-oriented opportunities.
Overview
4
4
years of professional experience
5
5
years of post-secondary education
3
3
Certifications
Work History
Digital Content Creator
Svengen Health
Lagos
08.2023 - 09.2023
- Participated in brainstorming sessions to generate creative ideas for campaigns.
- Researched current trends and best practices to develop innovative and impactful campaigns.
- Reviewed analytics to identify opportunities for improvement and develop strategies to maximize results.
- Developed and deployed content marketing strategies to improve organic search traffic.
- Develop original content through social listening and independent sources.
- Identified target audiences to analyze characteristics, behavior and media habits.
- Coordinated with marketing and design team to illustrate articles.
- Implemented strategies and tactics to grow followers on social media channels.
Digital Advert/ Communication Executive
Vanguard media limited
Lagos
11.2022 - 06.2023
- Attained $20,000 in sales targets in a Quadrimester.
- Compiled product and customer data to generate informed profit projections.
- Identified target audiences and appropriate marketing channels to devise campaigns tailored to target demographics.
- Identified appropriate marketing channels and target customers for campaigns.
- Onboarded new customers efficiently by developing database listings, uploading information, and defining related lists.
- Coordinated appointments and meetings for marketing director with 15+ active projects.
- Completed and submitted monthly and yearly reports to support executive decision making.
- Initiate cold calls and follow-up perspective customers to determine product or service needs, ascertain timelines and identify decision-makers.
- Collaborated with marketing team to develop and execute promotional strategies.
- Used consultative sales techniques to pinpoint customers' advertising needs and close on short-term and long-term sales contracts.
- Created and presented media and advertising packages to prospective customers.
- Researched and customized service proposals for clients to meet requirements and set profitable compensation scale.
- Serviced and managed over $11,000 in accounts for brand advertisers and ad agencies.
- Built strong client relationships and provided high value-adding services, resulting in increased company market share.
Digital / Affiliate Marketer
Freelance
Lagos
05.2022 - 11.2022
- Excellently implemented growth objectives for clients’ products, increasing revenue and profit
- Created reporting for paid marketing funnels and leveraged result to increase conversion rate by 30%
- Analyze prospects statistics, trend reports, and sales data
- Launched a productivity funnel for prospects and clients which has yielded 60% engagements in 2 months
- Conducted market research on product prototypes, product pricing and marketing strategies to fit trends in the industry
- Track sales interest by creating a result driven landing page
- Gained practical insight into responding to customers’ feedback and queries while devising strategies to reach new ones
- Launched Organic SEO campaigns for high volume and long tail keywords that generated over 500 visitors on social media
- Optimized and managed marketing content for social media, built an effective content calendar in line with trends.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Educated customers on product features and answered questions regarding product use.
- Coordinated and executed marketing campaigns to generate new leads and sales opportunities.
- Maintained current understanding of market conditions, compliance standards and best practices.
- Devised and implemented strategies to optimize digital marketing campaigns.
Radio Presenter
Jordan Radio, Lagos
Lagos
11.2020 - 03.2021
- Gained practical knowledge on content creation in line with audience needs
- Monitored audience persona thereby built a string voice to drive engagement on allocated programs
- Modified and revitalized my writing skills through daily reports, news tracks, midday presentation.
- Researched topics for comment and discussion.
- Increased profitability and productivity by minimizing downtime and streamlining quality control procedures.
Radio Host
OOU FM 92.1
Lagos
11.2019 - 09.2021
- Facilitated live coverage of special events, promotions, and sports matches.
- Interviewed local and international celebrities to raise brand profile and build listener engagement.
- Attended promotional events to create station awareness and build listener reach.
- Recorded and edited high-quality interviews and audio clips for broadcast.
- Hosted music, news and entertainment segments for well-rounded radio shows.
- Found, researched, fact-checked and wrote scripts for relevant topics in local news.
- Made promotional appearances at public events.
- Interviewed show guests and moderated discussions.
Education
National Service -
National Youth Service Corps
Benue State 01.2023 - 12.2023
B.Sc., Mass Communication - Mass Communication
Olabisi Onabanjo University
Ogun State 01.2017 - 01.2021
Skills
CopywritingContent Writing and CreationEffective CommunicationEmail MarketingTime managementCritical thinkingProject management
Market Research and Analysis
Intermediate Knowledge in Microsoft Office SuiteTeamworkContent scheduling
Research
Brand development
Digital publishing
SEO techniques
Certification
Soft skill Training – Jobberman
Professional Statement
Creative digital marketer, efficient in content creation and developing campaigns that can effectively increase traffic and sales; seeking opportunity to enhance my knowledge in copywriting, social media management, content development to improve customer retention and build brand image and revenue.
References
Available on Request
Timeline
Digital Content Creator
Svengen Health
08.2023 - 09.2023
National Service -
National Youth Service Corps
01.2023 - 12.2023
Digital Advert/ Communication Executive
Vanguard media limited
11.2022 - 06.2023
Digital / Affiliate Marketer
Freelance
05.2022 - 11.2022
Radio Presenter
Jordan Radio, Lagos
11.2020 - 03.2021
Radio Host
OOU FM 92.1
11.2019 - 09.2021
B.Sc., Mass Communication - Mass Communication
Olabisi Onabanjo University
01.2017 - 01.2021