OLUWAKOREDE OMOLE
2, Adeniji Street, Ogba GRA
Summary
Performance-oriented Sales and Marketing Leader offering exceptional record of achievement over a decade-year career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Expertise in marketing strategies, product promotion and merchandising to achieve market penetration. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Country Manager
Amber Drinks Limited
12.2022 - Current
- Develop and drive the annual strategic business plan process, which includes Sales forecast, P&L, Marketing, Route to Market, Distribution, and sustained brand equity.
- Devised promotional and advertising plans to enhance product positioning and national brand marketing development.
- Controlled costs to keep business operating within budget and increase profits.
- Collate and analyze data to foster business decision
- Recommend and implement innovative solutions, ideas, processes that further grow the per capita consumption and/or improve the organization/ structure.
- Monitored and analyzed business performance to identify areas of improvement and make necessary adjustments.
- Cross-trained new and existing employees to maximize team agility and performance.
- Gathered information on competitor activities and market trends to enhance strategic decision-making.
National Sales and Marketing Manager
Amber Drinks Limited
05.2020 - 11.2022
- Achieved more than 102% of quota in YoY.
- Created budget-friendly marketing campaign resulting in increased brand awareness and 121% sales expansion.
- Expanded strategies to develop market share, increase penetration and boost engagement.
- Tracked and reported on key metrics for projects, events, programs and campaigns.
- Developed and implemented pricing structures to facilitate revenue development.
- Directed strategic planning, budgeting and partnership development to fuel growth and optimize profits.
- Led crisis management team and provided quick turnaround solutions.
- Spearheaded successful branding initiatives, sales strategies and public relations approaches to underpin and enhance marketing campaign deployment.
- Produced strong revenue numbers and continued promotional success with continued coaching of sales and marketing teams.
- Performed competitive analyses and adjusted sales and marketing strategies accordingly.
- Developed sales strategy based on research of consumer buying trends and market conditions.
Business Development Manager
Mamba Drinks Limited
03.2018 - 04.2020
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
- Generated new business with marketing initiatives and strategic plans.
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
- Developed process to analyze customer feedback to incorporate insights into product development strategies.
- Scheduled and implemented product promotions in accordance with available inventory and staff resources.
- Established key performance indicators to track and analyze business progress and adjust strategies accordingly.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
Area Sales Manager
Fan Milk Plc
01.2016 - 02.2018
- Built lasting relationships with customers through outstanding customer service interactions.
- Established strong relationships with major accounts and key decision-makers to increase sales in designated territory.
- Exceeded targets by building, directing, and motivating high-performing sales team.
- Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
- Grew businesses by adopting market expansion strategy to serve different customer needs.
- Formulated tactics and strategies to target new potential customers within prioritized markets.
- Executed proven strategies to hit sales quota and help company achieve goals.
- Collaborated with clients and distributors to create and promote new products.
Customer Development Representative
Fan Milk Plc
01.2015 - 12.2016
- Create, manage and grow customer base that exclusively trade with the business.
- Convert franchise business partners to exclusive business partners.
- Negotiated and achieved the conversion of all 10 franchises in assigned territory to willingly sign the contract terminating their franchises.
- Achieved over 150% customer creation and revenue target for the year
- Achieved 100% franchise conversion target for the year
Sales Officer
Leadway Assurance Company
01.2014 - 12.2014
- Sold over 80 life assurance policies and over 120 cumulative policies.
- Achieved dramatic sales increase by skillfully managing relationships and proactive sales approaches.
- Worked diligently to resolve unique and recurring complaints, promoting loyalty, and enhancing operations.
- Enhanced sales operations through development of new sales strategies, cold calling techniques and customer follow-up.
Business Development Officer
United Leisure Consult Limited
09.2012 - 12.2013
- Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
- Met with customers to discuss and ascertain needs, tailor solutions and close deals.
- Kept meticulous client notes and updated account information in company databases.
- Performed client research and identified opportunities for account growth, account penetration and market expansion.
- Informed customers of promotions to increase sales productivity and volume.
- Contributed to event marketing, sales and brand promotion.
- Monitored service after sale and implemented quick and effective problem resolutions.
Education
MBA - Entrepreneurship
Rome Business School
Rome10.2022
Bachelor of Science - Microbiology
Ladoke Akintola University of Technology
Ogbomoso, Oyo State, Nigeria12.2010
Skills
- Operational planning
- Sales management
- Strategic Planning
- P&L Management
- Market development
- Product Launches
- Effective Leadership
Accomplishments
- Adjusted plans to launched a brand in the middle of pandemic and achieved over 250% distribution target
- Devised and supersized the implementation strategies that made a 2 year old brand to compete with established brands of over 10 to 20 years and achieved a recognition by Euromonitor as an "emerging brand". All this was achieved within a streamlined budget
- Resolved product issue through consumer testing.
Certification
- Africa Retail Academy- LBS - 2023
- Global Business Program- Rome - 2022
- Basics of Strategic Management (On-line)- Berlin- 2022
Languages
Yoruba
Native language
English
Proficient
C2
Timeline
Country Manager
Amber Drinks Limited
12.2022 - Current
National Sales and Marketing Manager
Amber Drinks Limited
05.2020 - 11.2022
Business Development Manager
Mamba Drinks Limited
03.2018 - 04.2020
Area Sales Manager
Fan Milk Plc
01.2016 - 02.2018
Customer Development Representative
Fan Milk Plc
01.2015 - 12.2016
Sales Officer
Leadway Assurance Company
01.2014 - 12.2014
Business Development Officer
United Leisure Consult Limited
09.2012 - 12.2013
MBA - Entrepreneurship
Rome Business School
Bachelor of Science - Microbiology
Ladoke Akintola University of Technology
- Africa Retail Academy- LBS - 2023
- Global Business Program- Rome - 2022
- Basics of Strategic Management (On-line)- Berlin- 2022
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