Summary
Overview
Work History
Education
Skills
Websites
Interests
Courses Trainings
Additional Competencies
Personal Information
References
Timeline
Generic

Oluwafemi Moses

Area Sales Manager
Lagos,Surulere

Summary

A strong record of accomplishment in Sales with Management experience and Field Sales Experienced in leading/managing others and delivering results through the team. Valuable experience gained from working in different parts of Sales function. Good understanding and adherence to stated policies and processes as it applies to scope of business operations. Highly analytical and Seasoned Sales expert, with outstanding commercial business awareness and ability to create a Win-Win situation with customers using basic retail math and profitability analysis. Highly versatile and agile with excellent ability to develop strategies to beat competition at all levels. A highly motivated, productive and customer-focused team player with strong communication, interpersonal, organized, time management, analytical and problem-solving skills. Driven Area Sales Manager with 6+ years of experience in management capacity and strong competitive sales drive, adaptability and perseverance. Well-honed listening skills and problem-solving attitude to uncover needs and overcome objections to close sales and achieve goals within multiple assigned territories. Successfully motivates and develops sales teams in results-driven and customer-focused environments with positive attitude towards achievement. Skilled Area Sales Manager with desire to lead teams toward achieving revenue goals. Focused on keeping up-to-date and informed on competitors and specific needs of assigned sales territory. Strategic-minded and professional Sales Manager promoting expertise in marketing paired with more than 6 years of field experience. Excels in streamlining processes to improve overall focus and efficiency. Valuable public speaker delivering benefits of products and services in personable presentations. Build and strengthen customer relationships to effectively promote and sell Product or Services. Encouraging and upbeat leader with sound judgment, decisive nature and problem-solving abilities to handle any business need. Results-driven, competitive and focused on continuous operational improvement to continuously enhance sales and revenue development. Performance-oriented Sales Leader offering exceptional record of achievement over 6-year career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities. Spearheaded high-volume sales across multiple units with proactive and ambitious approaches. Natural leader with relationship- and team-building expertise devoted to developing staff members, acquiring new customers and closing valuable sales deals. Bringing 6+ years of accomplishment in managing product sales. Dedicated management professional possessing knowledge of the sales cycle process, negotiating deals with clients, increasing client bases through cold-calling and leading teams throughout the sales process. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy. To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills.

Overview

10
10
years of professional experience
7
7
years of post-secondary education

Work History

ARER SALES SUPERVISOR

Multichoice Group
Lagos
10.2022 - Current
  • Drive RTM Agenda and processes for the entire sales area through territory/manpower mapping, re-alignment of routes, Value chain evaluation
  • Drive regular Outlet verification and data cleansing exercise to validate outlet base
  • Steer the transformation of the ‘Join Phase' improved customer experience from sale to activation and to provide guidance and support to countries to adopt
  • Worked closely with the automation team to ensure real-time activities tracking of INTRADE users to ensure processes are followed and right execution is achieved
  • Also, Ensuring daily review of Key commercial execution metrics of the Sales Force for capability improvement
  • Leading, coaching and managing the team consisting of value chain, SEs and DSF across the sales area to achieve set objectives
  • Customer management through performance review with up-to-date data presentation
  • Weekly tracking and monitoring of partners turnover and also ensuring the required range of SKUs are available to avoid shortfalls on targets delivery
  • Conducting Market intelligence to stay up-to-date on competition promotional activities, competitors pricing and strategies to lead concerned category in trade
  • Driving code usage by SEs and ensuring all SKUs are kept at minimum stock norm to prevent an out-of-stock situation
  • Use customer insights to identify and evaluate strategic and innovative revenue generating sales initiatives
  • Maintain proper management and control of expenditures of resources necessary to achieve the target margin
  • Ensuring products are available, Develop a road map to identify the sales pattern in the given region taking into consideration factors, that serve as threats and opportunities
  • Following up with my team to ensure 100% compliance to working norms towards achieving KPI
  • Ensuring business growth both Vertically (Business growth) and Horizontally (Outlet expansion) to guarantee overall revenue increase
  • Maintain Steady In-Store visitation to ensure implementation of all SKUs line presence through full range stocking
  • Achieve regional sales operational objectives by contributing regional sales information and recommendations to strategic plans and reviews; resolving problems; identifying trends; determining regional sales system improvements; implementing change
  • Developing strategies for joint business plan with customers to drive sales
  • Monitor financial and performance targets of Channel Partners
  • Ensuring price point integrity and regularly monitoring of compliance to company's RRP (recommended retail price)
  • Proper secondary team management through regular performance tracking and review, field coaching and capability building to achieve right execution in trade
  • Establish sales objectives by creating sales plan and quota for districts in support of national objectives.
  • Oversaw employee performance, corrected problems, and increased efficiency to maintain productivity targets.

SALES/CHANNEL DEVELOPMENT EXECUTIVE

Multichoice Group
09.2017 - 09.2022
    • To generate customer and commercials sales by ensuring that business plan targets are met
    • Deep sales & distribution knowledge
    • Experience in trade sales activations
    • Experience in channel partner management
    • Monitor performance targets of Channel Partners
    • Ensure proper and effective communication to Channel partners at all time
    • Build and maintain relationships with key players (Moms & pops, retailers & Dealers)
    • Ensure all Channel incentives are aligned with organizational goals
    • Harness new distribution opportunities with alternate channels
    • Accomplish regional sales in assigned districts; communicating target expectations to dealers and reviewing compensation actions; enforcing policies and procedures
    • Regular feedback to Management regarding, Competition, Trade developments, Success with promotions/displays, Product quality complaints
    • Maintain accurate listing of expenses/incidentals to work, Selling/ merchandising tools, Company vehicle
    • Achieve regional sales operational objectives by contributing regional sales information and recommendations to strategic plans and reviews; resolving problems; identifying trends; determining regional sales system improvements; implementing change
    • Establish sales objectives by creating a sales plan and quota for districts in support of national objectives
    • Recommend product lines and service changes; surveying consumer needs and trends; tracking competitors
    • Implement trade promotions by publishing, tracking, and evaluating trade spending
    • Provide sales support to the Sales Team, dealers and installers
    • Distribute promotional material to all dealers timeously and consistently
    • Ensuring products are available, Visible and properly merchandised at all VALUE CHAIN offices
    • Ensuring price point integrity and regularly monitoring compliance to company's RRP (recommended retail price)
    • Worked with the Regional Manager on the VALUE CHAIN agenda, also ensuring it works in the market and getting the Sales organization future ready
    • Mapped the sales area and Creation of Territories and DSF routes/Beats and territory Profiles
    • Realignment of routes following the retail outlet expansion when need arise
    • Worked with the Channel Manager to determining the number of infrastructures required for 100% retail coverage/expansion
    • Ensured the implementation of processes and MULTICHOICE Ways of working adherence by the entire sales team
    • Monitored each sales reps' activities on progress report that summarizes the coverage, distribution, number of calls per day, the strike rate and sales achieved on daily basis
    • Regular trade visit and market audit to check the basic for Right execution daily (RED) parameters, Availability, Activation, Service and price conformity
    • Prepared the team towards the implementation and usage of Sales force automation (SFA)
    • Embed regular performance review
    • DMS Data management for all customers and its Optimal usage as per agreed organizational standard across the territory
    • Prepared, Collated and analyzed secondary sales reports for the area.

SALES TECHINCAL OFFICER (DSTV)

Multichoice Group
05.2016 - 08.2017
  • Led the team toward the implementation of BUSINESS agenda which started by clear Territory Demarcation, Outlet recruitment and data cleansing, Route/territory mapping
  • Managed the Secondary Team for the Branch
  • Accompaniment and coaching of the Sales TECH representatives
  • Regular Tracking of the Daily Sales report (DSR) for performance review
  • Trade visit to ensure placement, Availability, Visibility and Accessibility of products
  • Route alignment and re-alignment when necessary
  • Full ownership of the secondary numbers
  • Optimized 80/20 techniques effectively to drive Primary sales
  • Managed customers inventory through regular Distributor outlet visit to monitor stock depletion rate and determine the time for next billing through the support of the ASM
  • Regular Coaching and Accompaniment of Sales Rep
  • Managed and coordinated assigned Sales reps towards achieving Secondary sales numbers
  • Worked with the ASM to ensure Primary targets are delivered and exceeded through proper planning and targets sharing to all customers
  • Built and maintained great relationship with customers
  • Concerned with Customers growth (Horizontal/Vertical) and customers profitability
  • Adequately and effectively used the various sales driver (QDVPPP) to effect quality sales delivery in my territory
  • Interfaced with prospective customers with excellent presentation of a win-win Situation.

ADMINISTRATIVE ASSISTANT/TEACHING - MENTORSHIP PROGRAMM(NYSC)

Akinrere High School
Ikire
05.2015 - 04.2016
  • Provided full admin support to the team and school
  • Assisted in provision and distribution of school materials for various classes in school
  • Performed data-entry, documentation, printing and filling duties
  • Supported the school in daily admin roles and keep stock of stationary supplies for the classes
  • Assisted in organizing of seminars, orientation and workshops for student
  • Helped in keeping proper student records of various classes in school
  • Assisted in ensuring the proper management and safety of the school documents.

RETENSION OFFICER (INTERN)

Multichoice Group
05.2014 - 06.2015
    • Maintained and built lasting customers relationship by ensuring that concerns were attended to and promptly resolved
    • Built and maintained great relationship with customers
    • Concerned with Customers growth (Horizontal/Vertical) and customers profitability
    • Built a high level of customer Centric attitude to ensure resolution to customer concern
    • Validated customers' contact details and shared update required with the supervisors
    • Identified and escalated situations requiring urgent attention to the appropriate department
    • Resolved customer queries and issues
    • Communicating effectively with customers with a view to reduce defection
    • Engaging with customers on telephone to inform them of new products and services
    • Win back customers that have not subscribed over 6 months and report to Management and
    • Ensuring that customers is not churned and is actively subscribed
    • Provide customers defection reports to Management.

Education

MBA - Marketing

OBAFEMI AWOLOWO UNIVERSITY, ILE-IFE. NIGERIA
Osun
01.2020 - 08.2022

B.Ed. – Educational Management - Educational Administration

EKITI STATE UNIVERSITY, EKITI STATE, NIGERIA
Ekiti
01.2011 - 02.2015

Skills

    Relationship building

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Interests

Meeting new people, Watching Football, chess

Courses Trainings

SALES TRAINING: HAVARD BUSINESS SCHOOL, HAVARD MANAGE MENTOR (HMM) SALES MANAGEMENT SKILL, 

UDEMY-SALES SKILLS MASTERY.

UDEMY- Sales Training – Everyone sells

UDEMY- Time Management & Productivity: Stress Less, Accomplish More

Additional Competencies

RTM, Field sales Management, Training and capability development Ability to identify sales opportunities both in terms of new customers/segments Problem Solving and objections Handling Process/Customer management/Risk Management Trade activation/promotion Management (planning and execution) with Relevant Reports Strategy development and implementation Excellent use of Microsoft Office Suite Leadership capability. Strong leadership and people management skills, Excellent negotiation and relationship management skills, High sense of responsibility, accountability, and ethical standards.

Personal Information

Marital Status: Single

References

Available on request

Timeline

ARER SALES SUPERVISOR

Multichoice Group
10.2022 - Current

MBA - Marketing

OBAFEMI AWOLOWO UNIVERSITY, ILE-IFE. NIGERIA
01.2020 - 08.2022

SALES/CHANNEL DEVELOPMENT EXECUTIVE

Multichoice Group
09.2017 - 09.2022

SALES TECHINCAL OFFICER (DSTV)

Multichoice Group
05.2016 - 08.2017

ADMINISTRATIVE ASSISTANT/TEACHING - MENTORSHIP PROGRAMM(NYSC)

Akinrere High School
05.2015 - 04.2016

RETENSION OFFICER (INTERN)

Multichoice Group
05.2014 - 06.2015

B.Ed. – Educational Management - Educational Administration

EKITI STATE UNIVERSITY, EKITI STATE, NIGERIA
01.2011 - 02.2015
Oluwafemi MosesArea Sales Manager