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Olusoji Oyewole
Marketing Communications
Lagos,Lagos
Summary
A marketing communications specialist with 3+ years of experience harnessing actionable marketing frameworks to drive business growth across the creative, retail, and fintech sectors. I'm adept at Content Marketing, Digital Marketing, and Product Marketing.
Overview
4
4
years of professional experience
6
6
Certificates
Work History
Marketing Communications Manager
Evolve Credit
Lekki, Lagos
01.2022 - Current
- Develop high-impact communications and marketing strategies that help drive growth and support the organization's goals.
- Prepare social media strategies, capitalizing on the nuances of each platform to effectively reach target audiences.
- Oversee the creation and distribution of marketing assets across online and offline channels.
- Copywriting for SaaS product (cloud lending software), landing pages, websites, lead magnets, etc.
- Work with PR firms and media houses to coordinate effective placements of media announcements, and print ads for maximum effectiveness and exposure.
Content Editor
Evolve Credit
Lekki, Lagos
08.2020 - 12.2021
- Oversaw editorial calendars and content schedules to deliver production results and relevant information on time.
- Optimized content with key search terms to drive traffic and online visibility.
- Authored and edited original content across diverse media formats.
- Coordinated with subject matter experts for interviews and topic generation.
- Created written and video content on key financial topics.
- Proofread, edited, and evaluated final copy to verify content aligned with established guidelines.
Content Marketing Specialist
Breathe Live Explore
, Remote
10.2021 - 12.2021
- Created and implemented content strategy to ensure online marketing objectives are met.
- Planned and executed all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
- Measured and reported performance of all digital marketing campaigns and assessed against goals (ROI and KPIs).
- Provided creative direction for imagery production suitable for Facebook, Instagram, and Pinterest.
Sales and Marketing Manager
Ouida Books
Ikeja, Lagos
03.2020 - 08.2020
- Leveraged direct marketing, industry partnerships and social media platforms to maximize marketing strategy success.
- Devised integrated plans to build brand awareness, sales pipelines and customer acquisition plans.
- Facilitated marketing and distribution drive for the various imprints of the publishing house.
- Managed sales promotions and marketing strategies on major social media sites.
Sales Manager
Ouida Books
Ikeja, Lagos
06.2018 - 03.2020
- Increased sales volume and expanded reach of proprietary titles across Nigeria, and some parts of Sub-Saharan Africa.
- Maximized sales growth for all imprints, which included titles such as Stay with me by AyobamiAdebayo, The girl with the louding voice by Abi Dare, Travellers by Helon Habila, Who fears death by Nnedi Okorafor, The villager by Feyi Olubodun, and others.
- Processed orders and interfaced with customers and wholesalers from Lagos to Accra, South Africa and the US.
- Worked with the marketing team to facilitate book tours and marketing campaigns.
- Curated inventory and managed the bookstore at the Ake Arts & Book Festival and Kaduna Book &Arts Festival (2018 & 2019).
- Inventory Procurement & Management.
Digital Marketing Intern
Rovingheights
, Lagos
12.2017 - 04.2018
- Worked with the business operations manager to create and implement social media campaigns to drive book sales.
- Developed content calendars on a weekly and monthly basis for both proprietary titles and client titles.
- Monitored analytics on social media platforms to test and identify viable ideas.
- Assisted in the general distribution of press releases and media alerts for events and new sign up.
Education
BSc - Psychology (2014 -2018)
Federal University Oye-Ekiti
Skills
Content Marketing
Digital Marketing
Product Marketing
User Research
Copywriting
Sales Support
Certification
Content Marketing - Hubspot Academy
Interests
Documentary
Art
Timeline
Content Marketing - Hubspot Academy
03-2022
Marketing Communications Manager
Evolve Credit
01.2022 - Current
Content Marketing Specialist
Breathe Live Explore
10.2021 - 12.2021
Content Editor
Evolve Credit
08.2020 - 12.2021
Sales and Marketing Manager
Ouida Books
03.2020 - 08.2020
Grow with Google Digital Training Workshop
07-2019
Business Analytics and Digital Media by Indian School of Business via Coursera
06-2019
Omnichannel Strategy and Management - Dartmouth College x Edx
04-2019
The Complete Digital Marketing Course - Udemy
01-2019
Sales Manager
Ouida Books
06.2018 - 03.2020
Digital Marketing Intern
Rovingheights
12.2017 - 04.2018
The Fundamentals of Digital Marketing - Google
12-2017
BSc - Psychology (2014 -2018)
Federal University Oye-Ekiti